▶ 調査レポート

世界のギフトカード市場

• 英文タイトル:Global Market Study on Gift Cards: Growing Trend of e-Gifting Aiding Market Expansion

Persistence Market Researchが調査・発行した産業分析レポートです。世界のギフトカード市場 / Global Market Study on Gift Cards: Growing Trend of e-Gifting Aiding Market Expansion / MRC2303A110資料のイメージです。• レポートコード:MRC2303A110
• 出版社/出版日:Persistence Market Research / 2022年12月30日
• レポート形態:英文、PDF、300ページ
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レポート概要
Persistence Market Research社発行の当調査レポートでは、世界のギフトカード市場の現状について調査・分析し、エグゼクティブサマリー、市場概要、主要市場動向、需要分析・予測、価格分析、市場背景、市場構造分析、競争分析、仮定、調査手法などの構成でまとめております。セグメント分析では、マーチャントタイプ別(飲食店、百貨店、食料品店、スーパーマーケット/ハイパーマーケット、その他)、種類別(レストラン用クローズドループ、小売店用クローズドループ、雑貨用クローズドループ、電子ギフト、その他)、エンドユーザー別(ビジネス、個人)、価格帯別(高(400ドル以上)、中(200~400ドル)、低(0~200ドル))、地域別(北米、中南米、ヨーロッパ、中東/アフリカ、東アジア、南アジア、オセアニア)の情報が含まれています。なお、当市場の主要企業には、Amazon.com, Inc.、Best Buy Company, Inc.、Starbucks Corporation、Target Corporation、Walmart Stores、QwickCilver Solutions、National Gift Card Corporation、InComm、Gyft、Edge Loyalty Systems Pty. Ltd.、Blackhawk Network Holdings Inc.、Edenred Group、The Up Group、Other Players (As Requested)などが含まれています。
・エグゼクティブサマリー
・市場概要
・主要市場動向
・需要分析・予測
・価格分析
・市場背景

・世界のギフトカード市場規模:マーチャントタイプ別
- 飲食店の市場規模
- 百貨店の市場規模
- 食料品店の市場規模
- スーパーマーケット/ハイパーマーケットの市場規模
- その他マーチャントタイプの市場規模

・世界のギフトカード市場規模:種類別
- レストラン用クローズドループの市場規模
- 小売店用クローズドループの市場規模
- 雑貨用クローズドループの市場規模
- 電子ギフトの市場規模
- その他種類の市場規模

・世界のギフトカード市場規模:エンドユーザー別
- ビジネスにおける市場規模
- 個人における市場規模

・世界のギフトカード市場規模:価格帯別
- 高(400ドル以上)価格ギフトカードの市場規模
- 中(200~400ドル)価格ギフトカードの市場規模
- 低(0~200ドル)価格ギフトカードの市場規模

・世界のギフトカード市場規模:地域別
- 北米のギフトカード市場規模
- 中南米のギフトカード市場規模
- ヨーロッパのギフトカード市場規模
- 中東/アフリカのギフトカード市場規模
- 東アジアのギフトカード市場規模
- 南アジアのギフトカード市場規模
- オセアニアのギフトカード市場規模

・市場構造分析
・競争分析
・仮定
・調査手法

Gift Card Market – Scope of the Report

Persistence Market Research (PMR) recently published a new report on the gift card market for the assessment period of 2023-2033. The report offers a close look at the evolving aspects of the gift card market, and insights into the dynamics impacting market growth. It also focuses on key developments in the Gift card market. The report includes various macro- and microeconomic factors responsible for a significant impact on the gift card market.

The report on the gift card market extensively focuses on the key trends shaping its growth. Additionally, the included opportunity analysis on the gift card market underlines the untapped corners for aspiring players. The report on the gift card market also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All stakeholders in the gift card market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in the gift card market.

The report elaborates on both, historical and current trends shaping the market. The performance journey of the gift card market been drawn and analyzed to make lucrative opportunities in the market evident to readers. The competitive landscape presented in the gift card market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Gift Card Market: Segmentation

PMR’s research study on the global gift card market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The gift card market is segmented on the basis of merchant type, type, end-user, price range, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Merchant Type

Restaurants
Department Stores
Grocery Stores
Supermarkets/Hypermarkets
Discount Stores
Coffee Shop
Entertainments
Salons/Spas
Book Stores
Home Décor Stores
Gas Stations
Visa/Master Card/American Express Gift Card

Type

Universal Accepted Open Loop
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
E-Gifting

End-User

Business
Small and Medium Enterprises
Large Enterprises
Individuals

Price Range

High (Above 400 US$)
Medium (200-400 US$)
Above (0-200US$)

Sales Channel

Online
Offline

Region

North America
Latin America
Europe
East Asia
South Asia
Oceania
MEA

The gift card market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Amazon.com, Inc., Best Buy Company, Inc., Starbucks Corporation, Target Corporation, Walmart Stores, QwickSilver Solutions, National Gift Card Corporation, InComm, Gyft, Edge Loyalty Systems, Blackhawk Network Holdings, Inc., Edenred Group, and The Up Group among others.

Gift Card Market: Key Questions Answered in Report

The research study on the gift card market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the gift card market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

What is the Industry’s Commercial Potential for E-Gifting?
How Utilizing Gift Cards as a Marketing Tool Continue To Help Market Growth?
Will B2B Sales Be a Major Player in the Industry Revolution?
How do Participants Improve Market Penetration through Strategic Alliances?

Gift Card Market: Research Methodology

A unique and promising research methodology forms the base of the gift card market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously. The research methodology for the gift card market is a two-step process, comprising primary and secondary research. Key stakeholders such as suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

レポート目次

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Key Statistics

    1.3. Summary of Key Findings

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage/Taxonomy

    2.2. Market Definition/Scope/Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Development Trends

4. Global Gift Card Market Demand Analysis 2017-2022 and Forecast, 2023-2033

    4.1. Historical Market Volume (Units) Analysis, 2017-2022

    4.2. Current and Future Market Volume (Units) Projections, 2023-2033

    4.3. Y-o-Y Growth Trend Analysis

5. Global Gift Card Market – Pricing Analysis

    5.1. Regional Pricing Analysis By Type

    5.2. Pricing Break-up

        5.2.1. Manufacturer Level Pricing

        5.2.2. Distributor Level Pricing

        5.2.3. Retail Level Pricing

    5.3. Global Average Pricing Analysis Benchmark

6. Global Gift Card Market Demand (in Value or Size in US$ Mn) Analysis 2017-2022 and Forecast, 2023-2033

    6.1. Historical Market Value (US$ Mn) Analysis, 2017-2022

    6.2. Current and Future Market Value (US$ Mn) Projections, 2023-2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors

        7.1.1. Global GDP Growth Outlook

        7.1.2. Retail Industry Outlook

        7.1.3. Consumer Buying Behaviour Analysis

    7.2. Forecast Factors – Relevance & Impact

        7.2.1. Top Companies Historical Growth

        7.2.2. Global Consumer Product Goods Industry Outlook

        7.2.3. Global Household Income Outlook

        7.2.4. Global Per Capita Spending Outlook

        7.2.5. Retail GVA and Growth

    7.3. Porter’s Five Forces Analysis of Global Gift Card Market

    7.4. PESTLE Analysis of Global Gift Card Market

    7.5. Brand Analysis in the Professional Channel

    7.6. Market Dynamics

        7.6.1. Drivers

        7.6.2. Restraints

        7.6.3. Opportunity Analysis

8. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033 , by Merchant Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Merchant Type, 2017 – 2022

    8.3. Current and Future Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By Merchant Type, 2023 – 2033

        8.3.1. Restaurants

        8.3.2. Department Stores

        8.3.3. Grocery Stores

        8.3.4. Supermarkets/Hypermarkets

        8.3.5. Discount Stores

        8.3.6. Coffee Shops

        8.3.7. Entertainments

        8.3.8. Salons/Spa

        8.3.9. Book Stores

        8.3.10. Home Décor Stores

        8.3.11. Gas Stations

        8.3.12. Visa/Master Card/American Express Gift Card

        8.3.13. Others

    8.4. Market Attractiveness Analysis By Merchant Type

9. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033, by Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Type, 2017 – 2022

    9.3. Current and Future Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By Type, 2023 – 2033

        9.3.1. Universal Accepted Open Loop

        9.3.2. Restaurant Closed loop

        9.3.3. Retail Closed Loop

        9.3.4. Miscellaneous Closed loop

        9.3.5. E-Gifting

    9.4. Market Attractiveness Analysis By Type

10. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033 , by End-User

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By End-User, 2017 – 2022

    10.3. Current and Future Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By End-User, 2023 – 2033

        10.3.1. Business

            10.3.1.1. Small and Medium Enterprises

            10.3.1.2. Large Enterprises

        10.3.2. Individuals

    10.4. Market Attractiveness Analysis By End-User

11. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033 , by Price Range

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Price Range, 2017 – 2022

    11.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By Price Range, 2023 – 2033

        11.3.1. High (Above 400 US$)

        11.3.2. Medium (200-400 US$)

        11.3.3. Low (0-200 US$)

    11.4. Market Attractiveness Analysis By Price Range

12. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033 , by Sales Channel

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Sales Channel, 2017 – 2022

    12.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By Sales Channel, 2023 – 2033

        12.3.1. Online

        12.3.2. Offline

    12.4. Market Attractiveness Analysis By Sales Channel

13. Global Gift Card Market Analysis 2017-2022 and Forecast 2023-2033 , by Region

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2017 – 2022

    13.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast By Region, 2023 – 2033

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. Middle East and Africa (MEA)

        13.3.5. East Asia

        13.3.6. South Asia

        13.3.7. Oceania

    13.4. Market Attractiveness Analysis By Region

14. North America Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        14.4.1. By Country

            14.4.1.1. U.S.

            14.4.1.2. Canada

        14.4.2. By Merchant Type

        14.4.3. By Type

        14.4.4. By End-User

        14.4.5. By Price Range

        14.4.6. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Merchant Type

        14.5.3. By Type

        14.5.4. By End-User

        14.5.5. By Price Range

        14.5.6. By Sales Channel

15. Latin America Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Rest of Latin America

        15.4.2. By Merchant Type

        15.4.3. By Type

        15.4.4. By End-User

        15.4.5. By Price Range

        15.4.6. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Merchant Type

        15.5.3. By Type

        15.5.4. By End-User

        15.5.5. By Price Range

        15.5.6. By Sales Channel

16. Europe Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        16.4.1. By Country

            16.4.1.1. Germany

            16.4.1.2. Italy

            16.4.1.3. France

            16.4.1.4. U.K.

            16.4.1.5. Spain

            16.4.1.6. BENELUX

            16.4.1.7. Russia

            16.4.1.8. Nordic

            16.4.1.9. Poland

            16.4.1.10. Rest of Europe

        16.4.2. By Merchant Type

        16.4.3. By Type

        16.4.4. By End-User

        16.4.5. By Price Range

        16.4.6. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Merchant Type

        16.5.3. By Type

        16.5.4. By End-User

        16.5.5. By Price Range

        16.5.6. By Sales Channel

17. South Asia Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        17.4.1. By Country

            17.4.1.1. India

            17.4.1.2. Thailand

            17.4.1.3. Indonesia

            17.4.1.4. Malaysia

            17.4.1.5. Rest of South Asia

        17.4.2. By Merchant Type

        17.4.3. By Type

        17.4.4. By End-User

        17.4.5. By Price Range

        17.4.6. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Merchant Type

        17.5.3. By Type

        17.5.4. By End-User

        17.5.5. By Price Range

        17.5.6. By Sales Channel

18. East Asia Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        18.4.1. By Country

            18.4.1.1. China

            18.4.1.2. Japan

            18.4.1.3. South Korea

        18.4.2. By Merchant Type

        18.4.3. By Type

        18.4.4. By End-User

        18.4.5. By Price Range

        18.4.6. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Merchant Type

        18.5.3. By Type

        18.5.4. By End-User

        18.5.5. By Price Range

        18.5.6. By Sales Channel

19. Oceania Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        19.4.1. By Country

            19.4.1.1. Australia

            19.4.1.2. New Zealand

        19.4.2. By Merchant Type

        19.4.3. By Type

        19.4.4. By End-User

        19.4.5. By Price Range

        19.4.6. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Merchant Type

        19.5.3. By Type

        19.5.4. By End-User

        19.5.5. By Price Range

        19.5.6. By Sales Channel

20. Middle East and Africa Gift Card Market Analysis 2017-2022 and Forecast 2023-2033

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 – 2022

    20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 – 2033

        20.4.1. By Country

            20.4.1.1. GCC Countries

            20.4.1.2. Northern Africa

            20.4.1.3. South Africa

            20.4.1.4. Rest of Middle East and Africa

        20.4.2. By Merchant Type

        20.4.3. By Type

        20.4.4. By End-User

        20.4.5. By Price Range

        20.4.6. By Sales Channel

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Merchant Type

        20.5.3. By Type

        20.5.4. By End-User

        20.5.5. By Price Range

        20.5.6. By Sales Channel

21. Market Structure Analysis

    21.1. Market Analysis by Tier of Companies (Gift Card)

    21.2. Market Concentration

    21.3. Market Share Analysis of Top Players

    21.4. Market Presence Analysis

        21.4.1. By Regional footprint of Players

        21.4.2. Product foot print by Players

        21.4.3. Channel Foot Print by Players

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Pricing Analysis by Competition

    22.3. Competition Benchmarking

    22.4. Competition Deep Dive

        22.4.1. Amazon.com, Inc.

            22.4.1.1. Overview

            22.4.1.2. Product Portfolio

            22.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.1.4. Sales Footprint

            22.4.1.5. Strategy Overview

                22.4.1.5.1. Marketing Strategy

                22.4.1.5.2. Product Strategy

                22.4.1.5.3. Channel Strategy

        22.4.2. Best Buy Company, Inc.

            22.4.2.1. Overview

            22.4.2.2. Product Portfolio

            22.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.2.4. Sales Footprint

            22.4.2.5. Strategy Overview

                22.4.2.5.1. Marketing Strategy

                22.4.2.5.2. Product Strategy

                22.4.2.5.3. Channel Strategy

        22.4.3. Starbucks Corporation

            22.4.3.1. Overview

            22.4.3.2. Product Portfolio

            22.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.3.4. Sales Footprint

            22.4.3.5. Strategy Overview

                22.4.3.5.1. Marketing Strategy

                22.4.3.5.2. Product Strategy

                22.4.3.5.3. Channel Strategy

        22.4.4. Target Corporation

            22.4.4.1. Overview

            22.4.4.2. Product Portfolio

            22.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.4.4. Sales Footprint

            22.4.4.5. Strategy Overview

                22.4.4.5.1. Marketing Strategy

                22.4.4.5.2. Product Strategy

                22.4.4.5.3. Channel Strategy

        22.4.5. Walmart Stores

            22.4.5.1. Overview

            22.4.5.2. Product Portfolio

            22.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.5.4. Sales Footprint

            22.4.5.5. Strategy Overview

                22.4.5.5.1. Marketing Strategy

                22.4.5.5.2. Product Strategy

                22.4.5.5.3. Channel Strategy

        22.4.6. QwickCilver Solutions

            22.4.6.1. Overview

            22.4.6.2. Product Portfolio

            22.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.6.4. Sales Footprint

            22.4.6.5. Strategy Overview

                22.4.6.5.1. Marketing Strategy

                22.4.6.5.2. Product Strategy

                22.4.6.5.3. Channel Strategy

        22.4.7. National Gift Card Corporation

            22.4.7.1. Overview

            22.4.7.2. Product Portfolio

            22.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.7.4. Sales Footprint

            22.4.7.5. Strategy Overview

                22.4.7.5.1. Marketing Strategy

                22.4.7.5.2. Product Strategy

                22.4.7.5.3. Channel Strategy

        22.4.8. InComm

            22.4.8.1. Overview

            22.4.8.2. Product Portfolio

            22.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.8.4. Sales Footprint

            22.4.8.5. Strategy Overview

                22.4.8.5.1. Marketing Strategy

                22.4.8.5.2. Product Strategy

                22.4.8.5.3. Channel Strategy

        22.4.9. Gyft

            22.4.9.1. Overview

            22.4.9.2. Product Portfolio

            22.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.9.4. Sales Footprint

            22.4.9.5. Strategy Overview

                22.4.9.5.1. Marketing Strategy

                22.4.9.5.2. Product Strategy

                22.4.9.5.3. Channel Strategy

        22.4.10. Edge Loyalty Systems Pty. Ltd.

            22.4.10.1. Overview

            22.4.10.2. Product Portfolio

            22.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.10.4. Sales Footprint

            22.4.10.5. Strategy Overview

                22.4.10.5.1. Marketing Strategy

                22.4.10.5.2. Product Strategy

                22.4.10.5.3. Channel Strategy

        22.4.11. Blackhawk Network Holdings Inc.

            22.4.11.1. Overview

            22.4.11.2. Product Portfolio

            22.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.11.4. Sales Footprint

            22.4.11.5. Strategy Overview

                22.4.11.5.1. Marketing Strategy

                22.4.11.5.2. Product Strategy

                22.4.11.5.3. Channel Strategy

        22.4.12. Edenred Group

            22.4.12.1. Overview

            22.4.12.2. Product Portfolio

            22.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.12.4. Sales Footprint

            22.4.12.5. Strategy Overview

                22.4.12.5.1. Marketing Strategy

                22.4.12.5.2. Product Strategy

                22.4.12.5.3. Channel Strategy

        22.4.13. The Up Group

            22.4.13.1. Overview

            22.4.13.2. Product Portfolio

            22.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.13.4. Sales Footprint

            22.4.13.5. Strategy Overview

                22.4.13.5.1. Marketing Strategy

                22.4.13.5.2. Product Strategy

                22.4.13.5.3. Channel Strategy

        22.4.14. Other Players (As Requested)

            22.4.14.1. Overview

            22.4.14.2. Product Portfolio

            22.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.14.4. Sales Footprint

            22.4.14.5. Strategy Overview

                22.4.14.5.1. Marketing Strategy

                22.4.14.5.2. Product Strategy

                22.4.14.5.3. Channel Strategy

23. Assumptions and Acronyms Used

24. Research Methodology