 | • レポートコード：MRC2304G055 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、147ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の機能水市場規模が予測期間中にCAGR 7.06%拡大すると見られています。本レポートでは、機能水の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（ビタミン、プロテイン、その他）分析、流通チャネル別（大型スーパーマーケット/スーパーマーケット、専門店、オンラインストア、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、UAE、南アフリカ）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、The Coca-Cola Co. (Glaceau Smartwater)、PepsiCo Inc. (Soulboost)、Balance Water Company (Balance Water)などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の機能水市場規模：製品種類別 - ビタミンの市場規模 - プロテインの市場規模 - その他機能水の市場規模 ・世界の機能水市場規模：流通チャネル別 - 大型スーパーマーケット/スーパーマーケットチャネルの市場規模 - 専門店チャネルの市場規模 - オンラインストアチャネルの市場規模 - その他チャネルの市場規模 ・世界の機能水市場規模：地域別 - 北米の機能水市場規模 アメリカの機能水市場規模 カナダの機能水市場規模 メキシコの機能水市場規模 … - ヨーロッパの機能水市場規模 イギリスの機能水市場規模 ドイツの機能水市場規模 スペインの機能水市場規模 … - アジア太平洋の機能水市場規模 中国の機能水市場規模 日本の機能水市場規模 インドの機能水市場規模 … - 南米/中東の機能水市場規模 ブラジルの機能水市場規模 アルゼンチンの機能水市場規模 南アフリカの機能水市場規模 … ・競争状況 ・市場機会・将来動向 |
The Global Functional Water Market is projected to witness a CAGR of 7.06% in the upcoming five years.
Functional water is witnessing high market growth as it contains healthy additives, such as vitamins, acids, minerals, herbs, and fruits or vegetables. Post-pandemic, consumers’ focus became centered on proper nutritional intake, and a majority of consumers switched toward healthier beverage options, which included vitamin- and mineral-infused functional waters. Moreover, online retail channels are registering higher growth than conventional distribution channels, such as supermarkets and specialty stores, in terms of sales of functional water and are expected to grow during the forecast period. Additionally, the shift in preferences from carbonated and high-sugar beverages is driving demand for the functional water market.
In addition to this, functional water has a wide range of qualities, such as protein-rich functional water, which is essential for the repair and growth of lean muscle and can also aid in promoting a feeling of satiety. Over the forecast period, functional water is expected to develop at a faster pace as a result. The convenience of consumption and its effects on human nutrition are the factors boosting demand in the functional water market. However, with the growing popularity of functional water among the working class and millennial populations, innovative product developments are expected to enhance the market and accelerate its growth over the forecast period.
Functional Water Market Trends
Consumer Preferences Evolving Toward Value-added Hydration Propelling Market Growth
The rapid demand for the consumption of fortified beverages is attributed to the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals, in various functional beverages. The introduction of new and innovative types of functional water by beverage manufacturing companies engaged in the production of water using modified blends of protein and minerals is likely to fuel the market’s growth. The rise in obese and diabetic populations in the United States, Canada, China, India, Australia, and the United Kingdom, among others, has shifted the focus from carbonated soft drinks to bottled water in the recent past. Research by the International Food Information Council Foundation on Food and Health revealed that in 2021, 47% of their total consumers prefer food with additional nutrients. Therefore, this factor is expected to boost the market’s growth.
North America Holds Largest Market Share
The consumption pattern in the North American region is shifting toward food and beverage products infused with healthy and weight management ingredients. The region holds a prominent market share as functional water is such a product. Consumers in the United States have started to develop an interest in beverages that deliver benefits above and beyond simple refreshments, which is also contributing to the expansion of the functional water market. Moreover, due to increasing health concerns in the Canadian provinces, many domestic and international players are attracted to the opportunistic market, and consumers are getting an ample range of products to choose from, driving the overall North American market.
The market for functional waters is growing because they are cheaper than other RTD beverages, and they come in a variety of packaging options, including containers and single-serve bottles, which makes them more popular with consumers. Due to the increase in demand for functional water, companies are expanding their reach into the market in order to gain a competitive advantage. For instance, in 2021, in order to expand its product portfolio toward functional water, Nestle SA acquired Essentia Water, Bothell, and Wash in the United States as part of its strategic shift towards functional water.
Functional Water Market Competitor Analysis
The functional water market is competitive and is still growing owing to products varying across packaging formats, flavors, and sizes. The market vendors are developing new products with an emphasis on organic and taste variants to increase their market shares and gain traction in the global marketplace. Danone SA, The Coca-Cola Company, Herbal Water, PepsiCo Inc., and Dr. Pepper Snapple are some of the prominent players in the functional water market. Some of the other players include Vitamin Well AB, Triamino Brands LLC, and New York Spring, among others. Balance Water and Herbal Water have marked their position in the market with their unique product portfolio, i.e., water enhanced with wildflowers and organic herbs, respectively. Moreover, regional or domestic companies have been marketing their products with strategies, such as sponsorships and significant investments in advertisements.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Buyers/Consumers
4.3.2 Bargaining Power of Suppliers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Vitamin
5.1.2 Protein
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Company Profiles
6.3.1 The Coca-Cola Co. (Glaceau Smartwater)
6.3.2 PepsiCo Inc. (Soulboost)
6.3.3 Balance Water Company (Balance Water)
6.3.4 Danone SA (Salus, Żywiec Zdrój, Volvic, Aqua, Font Vella, Mizone)
6.3.5 Dr. Pepper Snapple Group Inc. (Canada Dry, Schweppes, Core Hydration, bai)
6.3.6 Function Drinks (function)
6.3.7 Trimino Brands Company LLC (Trimino)
6.3.8 CENTR Brands Corporation (Centr)
6.3.9 Flow Beverage Corp. (Flow)
6.3.10 Disruptive Beverages Inc. (Ayala’s Herbal Water)
6.3.11 Nirvana Water Sciences Corp. (Nirvana)
6.3.12 Unique Foods (Perfect Hydration, Icelandic Glacial)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS