 | • レポートコード：MRC2304G084 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、105ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の抹茶市場規模が予測期間中（2022年-2027年）にCAGR 9.44%拡大すると見られています。本レポートでは、抹茶の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（一般型、フレーバー付き）分析、形態別（粉末、液体）分析、流通チャネル別（大型スーパーマーケット/スーパーマーケット、専門小売店、オンライン小売店、その他）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、ロシア、イタリア、スペイン、中国、インド、日本、オーストラリア、、）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、Matcha Maiden、Mizuba Tea、Kissa Tea、AOI Tea、AIYA America Inc.、Midori Spring、Ippodo Tea、Matcha DNA、Kiss Me Organics、DoMatchaなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の抹茶市場規模：製品種類別 - 一般型抹茶の市場規模 - フレーバー付き抹茶の市場規模 ・世界の抹茶市場規模：形態別 - 粉末状抹茶の市場規模 - 液体状抹茶の市場規模 ・世界の抹茶市場規模：流通チャネル別 - 大型スーパーマーケット/スーパーマーケットチャネルの市場規模 - 専門小売店チャネルの市場規模 - オンライン小売店チャネルの市場規模 - その他チャネルの市場規模 ・世界の抹茶市場規模：地域別 - 北米の抹茶市場規模 アメリカの抹茶市場規模 カナダの抹茶市場規模 メキシコの抹茶市場規模 … - ヨーロッパの抹茶市場規模 ドイツの抹茶市場規模 イギリスの抹茶市場規模 フランスの抹茶市場規模 … - アジア太平洋の抹茶市場規模 中国の抹茶市場規模 インドの抹茶市場規模 日本の抹茶市場規模 … - 南米/中東の抹茶市場規模 その他地域の抹茶市場規模 … ・競争状況 ・市場機会・将来動向 ・新型コロナウイルス感染症の影響 |
The global matcha market is forecast to witness a CAGR of 9.44% during the forecast period 2022-2027.
The COVID-19 pandemic had a direct and unfavorable impact on the tea market globally. Lockdowns to curb and contain the pandemic adversely affected the distribution channels. Value addition activities were affected due to disrupted distribution channels, which lowered the availability of end products in the market. The Matcha industry is a labor-intensive industry that has more labor involved in the process of growing and processing tea. The announcement of aggressive containments that coincided with the peak harvesting periods for quality tea leaves had affected the production of quality tea.
The rising occurrence of chronic diseases has fuelled the demand for healthy and nutritious food and beverage products.
The antioxidant properties and vitamin composition of matcha have further fuelled the matcha demand across the world. Additionally, the rising number of health-conscious consumers, along with consumer awareness about the health benefits of matcha ingredients, is expected to fuel the market growth during the forecast period.
Matcha Market Trends
Increasing Exports of Matcha by Japan
Amongst the various kinds of Japanese tea, matcha has a unique position. Japan’s export of green tea has significantly increased. The major importers of matcha from Japan are China, Sri Lanka, India, and the United States. The increasing demand for matcha powdered green tea in the United States drove the exports of green tea, in 2020, by Japan. An economic partnership agreement between Japan and the European Union could give exports of green tea, including matcha, an additional boost. The EU will abolish its 3.2% tariff on portions of green tea weighing less than 3kg. Many large cafe chains in the United States have put green tea lattes using matcha on their menus, and the ingredient is increasingly popular in desserts. Over the last 25 years, matcha sales in the United States have increased five-fold to more than USD 10 billion.
Asia-Pacific has the Largest Market Revenue
India is one of the leading markets for matcha in the Asia-Pacific region. As matcha complements both sweet and savory dishes, it has become a common ingredient used in ice creams, tea cakes, crêpes, and even macaroons in Mumbai, India. The restaurants in India are confident that Indian plates are ready for advanced matcha delicacies. Some of them are, steamed and fried mantou bun with a matcha cream cheese and desserts, such as cakes, éclairs, mille-feuilles, milkshakes, and smoothies. The product entrance in the US market is primarily aligned with the availability of matcha-based products through Japanese retail grocery stores across cities, such as Los Angeles.
Matcha Market Competitor Analysis
Matcha Maiden, AIYA America Inc., Ippodo Tea Co., and Ito En Ltd are some of the companies leading the product innovation in the matcha market in terms of packaging, particularly teabags. The companies that produce matcha, such as Midori Spring Ltd and Encha Life LLC, are increasingly procuring the production techniques, securing technical assistance from the Japanese farmers for the improved production of matcha, and even extracting matcha leaves from Japan. Some of the top brands are Encha Matcha, MatchaDNA, Midori Spring Ceremonial Emerald, Epic Matcha, Enzo’s Private Selection, Kiss Me Organics, Zen Spirit, Matcha Konomi, Kenko Tea, and Jade Leaf Matcha, among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Defination
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Regular
5.1.2 Flavored
5.2 By Form
5.2.1 Powder
5.2.2 Liquid
5.3 By Distribution Channel
5.3.1 Hypermarket/Supermarket
5.3.2 Speciality Retail Stores
5.3.3 Online Retail Stores
5.3.4 Others
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Italy
5.4.2.6 Spain
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 Rest of the World
5.4.4.1 Middle-East
5.4.4.2 South America
6 Competitive Landscape
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Matcha Maiden
6.3.2 Mizuba Tea
6.3.3 Kissa Tea
6.3.4 AOI Tea
6.3.5 AIYA America Inc.
6.3.6 Midori Spring
6.3.7 Ippodo Tea
6.3.8 Matcha DNA
6.3.9 Kiss Me Organics
6.3.10 DoMatcha
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID 19 ON THE MARKET