 | • レポートコード：MRC2304G123 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、145ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
| Single User | ￥712,500 (USD4,750) | ▷ お問い合わせ |
| Corporate License | ￥1,312,500 (USD8,750) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のプレミアムアルコール飲料市場規模が予測期間中にCAGR 8.43%拡大すると見られています。本レポートでは、プレミアムアルコール飲料の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（ビール、ワイン、スピリッツ）分析、流通チャネル別（オントレード、オフトレード）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、フランス、ロシア、イタリア、スペイン、インド、中国、日本、オーストラリア、ブラジル、アルゼンチン、南アフリカ、UAE）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、Pernod Ricard SA、Diageo PLC、Bacardi Limited、The Brown-Forman Corporation、Gruppo Campari、Constellation Brands、Carlsberg Group、Heineken Holding NV、Treasury Wine Estates、Anheuser-Busch InBevなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のプレミアムアルコール飲料市場規模：種類別 - ビールの市場規模 - ワインの市場規模 - スピリッツの市場規模 ・世界のプレミアムアルコール飲料市場規模：流通チャネル別 - オントレードチャネルの市場規模 - オフトレードチャネルの市場規模 ・世界のプレミアムアルコール飲料市場規模：地域別 - 北米のプレミアムアルコール飲料市場規模 アメリカのプレミアムアルコール飲料市場規模 カナダのプレミアムアルコール飲料市場規模 メキシコのプレミアムアルコール飲料市場規模 … - ヨーロッパのプレミアムアルコール飲料市場規模 イギリスのプレミアムアルコール飲料市場規模 ドイツのプレミアムアルコール飲料市場規模 フランスのプレミアムアルコール飲料市場規模 … - アジア太平洋のプレミアムアルコール飲料市場規模 インドのプレミアムアルコール飲料市場規模 中国のプレミアムアルコール飲料市場規模 日本のプレミアムアルコール飲料市場規模 … - 南米/中東のプレミアムアルコール飲料市場規模 ブラジルのプレミアムアルコール飲料市場規模 アルゼンチンのプレミアムアルコール飲料市場規模 南アフリカのプレミアムアルコール飲料市場規模 … ・競争状況 ・市場機会・将来動向 |
The Global Premium Alcoholic Beverages Market is projected to register a CAGR of 8.43% over the next five years.
The increased demand for alcoholic beverages, especially among millennials, as well as the rising global consumer desire for premium/super-premium goods, are the main drivers of the premium alcoholic beverage market. The public demand for premium alcoholic beverages is also rising due to the rising preference for low-alcohol beers. It is attributed to consumers’ increased willingness to explore new drinks and advanced knowledge of alcohol unit intake. Additionally, the premium alcoholic beverages market growth rate is positively impacted by rising disposable income, a growing young adult population around the world, and rising consumer demand for a premium or super-premium products. It is due to the appealing packaging of these beverages in various sizes and containers (bottles and cans). For instance, according to the World Bank, in 2021, about 67.45% of the Indian population fell into the 15-64 age group. It increased from 67.27% in 2020 and accounted for the largest share in the country.
In most mature and emerging markets, consumers are starting to drink ‘le’s-but-better’ alcohol, generally with higher barley and malt contents. Moreover, the shifting inclination toward online sales channels is also providing a way into the premium beverage and is supporting its growth. Owing to this trend, players in the market are also making product launches accordingly. For instance, in October 2022, Square 6 High-Rye Rye Whiskey was released by Heaven Hill Distillery, which claimed it was the latest cutting-edge offering from the Evan Williams Bourbon Experience. They stated that the Square 6 High-Rye Rye Whiskey mash bill, a new recipe under the Heaven Hill portfolio, contains 63% rye, 24% corn, and 13% malted barley. Hence, such developments in the market are expected to attract and increase the demand for premium alcoholic beverages, thus boosting the market’s growth during the forecast period.
Premium Alcoholic Beverages Market Trends
Craft Beer Gaining Importance
The rising health awareness among people and the promoted inclusion of functional and natural ingredients offer more excellent opportunities for craft beer in the premium alcoholic beverage market as it is less expensive than its high-alcohol counterparts, with 2.8% ABV. The demand for craft beer is growing faster in emerging countries like India, China, Indonesia, and Singapore. The growing demand for premium alcoholic beverages is considered one of this market’s primary drivers. Additionally, due to the socializing trends, the rising popularity of brewpubs and taprooms among millennial consumers is expected to support the speedy expansion of craft beers globally. New breweries are popping up worldwide, and significant players are keen on developments, offering innovative craft brew and lager varieties to differentiate themselves from competitors to meet the growing consumer demand, causing the sector to grow. For instance, in 2021, Coca-Cola FEMSA announced the acquisition of The Rezopolis, a Brazilian beer brand, to obtain access to the market of Brazilian Craft Beer.
Craft beers contain a CBD invention, a non-psychoactive component of the cannabis plant. Breweries like The Long Trail Brewing Company in Vermont have begun producing IPAs and APAs in limited quantities that are brewed using hemp oil. Customers are gravitating to CBD-infused beers because they are relatively low in calories, and the CBD lessens the bitterness of the beer’s hops, enhanced by terpenes’ citrus flavors. Efforts by alcoholic beverage manufacturers to strengthen distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the premium alcoholic beverages market.
Asia-Pacific to Witness Fastest Growth in the Market
Asia-Pacific is witnessing significant growth in market share in the premium alcoholic beverages market globally. The region includes a sizeable millennial consumer base. It encourages vital players to expand their geographical presence and increase their consumer base, supporting the premium alcoholic beverages market growth in the region. The variety of flavors used in spirits, beer, cider, and wine with a tint of fruits, botanicals, herbs, chocolates, and spices, fabricate a unique texture and taste in alcoholic beverages to fulfill Asian customers’ requirements as they prefer variation in premium alcoholic beverages. China holds a significant share of the premium alcoholic beverage market in Asia owing to its augmented exposure to western culture and lifestyle and rising suspicion of domestic liquor. It is increasing the trend of consuming premium alcoholic beverages in the region. For instance, beer is the most consumed alcoholic beverage. According to the National Bureau of Statistics of China, in August 2022, beer production in China was about 3.93 million KL. The number increased by about 12% compared to the same period of the previous year, which amounted to around 4.22 million KL.
In addition, the major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, to spread their footprints across the world and tap the premium alcoholic beverage market. For instance, in November 2022, the third-largest Indian IMFL (Indian-made Foreign Liquor) company in India, Allied Blenders and Distillers (ABD), solidified plans to acquire three brands in the semi-premium and premium whisky segment. It launched an aggressive growth strategy to expand its reach in the rapidly growing Indian alcohol market. Such factors are expected to attract consumers and raise the consumption of alcoholic beverages in the region.
Premium Alcoholic Beverages Market Competitor Analysis
The premium alcoholic beverage market is highly competitive and comprises regional and international competitors. The market is dominated by players like The Brown-Forman Corporation, Pernod Ricard SA, Gruppo Campari, Diageo plc Brands Inc., and Bacardi Limited. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products. Most market players in the flavonoid industry are focusing on R&D for innovation which is expected to raise sales during the forecast period. Leading producers of the premium alcoholic beverage market are concentrating on leveraging opportunities posed by emerging markets. It includes markets like the United States, Brazil, China, and India, to expand their revenue base, owing to the increasing income levels and changing preference for different types of innovative alcoholic beverage product type.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Beer
5.1.2 Wine
5.1.3 Spirits
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Pernod Ricard SA
6.3.2 Diageo PLC
6.3.3 Bacardi Limited
6.3.4 The Brown-Forman Corporation
6.3.5 Gruppo Campari
6.3.6 Constellation Brands
6.3.7 Carlsberg Group
6.3.8 Heineken Holding NV
6.3.9 Treasury Wine Estates
6.3.10 Anheuser-Busch InBev
7 MARKET OPPORTUNITIES AND FUTURE TRENDS