 | • レポートコード：MRC2304G125 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の妊婦用サプリメント市場規模が予測期間中（2023年-2028年）にCAGR 6.9%拡大すると見られています。本レポートでは、妊婦用サプリメントの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（ビタミン、ミネラル（カルシウム、鉄、その他）、必須脂肪酸、その他）分析、形態別（カプセル、粉体、グミ）分析、流通チャネル別（スーパーマーケット/大型スーパーマーケット、薬局・ドラッグストア、直接販売、オンラインチャネル、その他）分析、地域別（アメリカ、カナダ、メキシコ、スペイン、イギリス、ドイツ、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、Country Life LLC、Church & Dwight Co. Inc.、Direct Relief、Garden of Life、Procter & Gamble Company (New Chapter)、Rainbow Light、Vitamin Angels Inc.、Bayer U.S. LLC、Abbott Nutrition、New Chapter Inc.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の妊婦用サプリメント市場規模：種類別 - ビタミンの市場規模 - ミネラル（カルシウム、鉄、その他）の市場規模 - 必須脂肪酸の市場規模 - その他妊婦用サプリメントの市場規模 ・世界の妊婦用サプリメント市場規模：形態別 - カプセル状妊婦用サプリメントの市場規模 - 粉体状妊婦用サプリメントの市場規模 - グミ状妊婦用サプリメントの市場規模 ・世界の妊婦用サプリメント市場規模：流通チャネル別 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - 薬局・ドラッグストアチャネルの市場規模 - 直接販売チャネルの市場規模 - オンラインチャネルの市場規模 - その他チャネルの市場規模 ・世界の妊婦用サプリメント市場規模：地域別 - 北米の妊婦用サプリメント市場規模 アメリカの妊婦用サプリメント市場規模 カナダの妊婦用サプリメント市場規模 メキシコの妊婦用サプリメント市場規模 … - ヨーロッパの妊婦用サプリメント市場規模 スペインの妊婦用サプリメント市場規模 イギリスの妊婦用サプリメント市場規模 ドイツの妊婦用サプリメント市場規模 … - アジア太平洋の妊婦用サプリメント市場規模 中国の妊婦用サプリメント市場規模 日本の妊婦用サプリメント市場規模 インドの妊婦用サプリメント市場規模 … - 南米/中東の妊婦用サプリメント市場規模 ブラジルの妊婦用サプリメント市場規模 アルゼンチンの妊婦用サプリメント市場規模 南アフリカの妊婦用サプリメント市場規模 … ・競争状況 ・市場機会・将来動向 ・新型コロナウイルス感染症の影響 |
The prenatal supplements market is projected to register a CAGR of 6.9% during the forecast period (2023 – 2028).
The COVID-19 situation affected globally. In addition, food prices crept up across the world during lockdown due to disrupted supply chains. Prenatal supplements are essential for the health of pregnant women, responsible for various reasons like immunity, child’s growth, etc. This resulted in the increased demand, resulted in the increased revenue of leading market players, and hence, a positive market impact. According to a United Nations poll, during lockdowns, the number of pregnancies surged in numerous countries, including India (up to 7 million), China (13.5 million), Nigeria (6.4 million), Pakistan (5 million), and Indonesia (4 million). Women were advised to take safeguards such as prenatal supplements in such a vital scenario. As a result, the market for prenatal supplements has grown in popularity.
The prenatal supplements market has been growing owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrient deficiency. Also, in some cases. Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries.
For instance, a study by the UC Davis MIND Institute had claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements. Also, NGOs, such as Direct Relief, which provide prenatal supplements free of charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals, have further boosted the market growth.
Prenatal Supplements Market Trends
Rise in Health Awareness Among Pregnant Women
The key driver of the prenatal vitamin supplements market is increased health awareness about prenatal supplements among pregnant women. A nutritious diet is necessary from the moment of conception; the proper number of nutritional components is essential for a healthy baby’s birth. Prenatal supplements are currently recommended by practically all obstetricians in the United States to encourage healthy development and reduce birth abnormalities in pregnant women. According to research conducted by the UC Davis MIND Institute, women who reported not taking daily prenatal supplements just before and throughout the first month of pregnancy were twice as likely to have a child with autism spectrum disorder than women who took the supplements. When paired with a high-risk genetic make-up, the related risks increased by seven times. The sale of prenatal vitamin supplements has expanded significantly as a result of rising income levels and market sellers’ promotional tactics.
North America to Drive the Prenatal Supplements Market
North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. The growth of the regional market is primarily attributed to the early availability as well as the adoption of the latest healthcare technologies. With the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online prenatal supplements space.
Prenatal Supplements Market Competitor Analysis
The prenatal vitamin ingredients market share is moderately fragmented with the presence of several key market participants, which include Country Life LLC, Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Deva Nutrition, Garden of Life, Rainbow Light, and Church & Dwight. Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.
Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Vitamins
5.1.2 Minerals (Calcium, Iron, and Other Minerals)
5.1.3 Essential Fatty Acids
5.1.4 Other Types
5.2 By Form
5.2.1 Capsules
5.2.2 Powder
5.2.3 Gummy
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Pharmacies and Drug Stores
5.3.3 Direct Selling
5.3.4 Online Channels
5.3.5 Other Distribution Channels
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 United Kingdom
5.4.2.3 Germany
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Country Life LLC
6.4.2 Church & Dwight Co. Inc.
6.4.3 Direct Relief
6.4.4 Garden of Life
6.4.5 Procter & Gamble Company (New Chapter)
6.4.6 Rainbow Light
6.4.7 Vitamin Angels Inc.
6.4.8 Bayer U.S. LLC
6.4.9 Abbott Nutrition
6.4.10 New Chapter Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
