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レポート概要
| IMARC社の本調査レポートによると、2022年に26.5億ドルであった世界の女性用衛生製品市場規模が、2028年までに35.5億ドルに拡大し、予測期間中にCAGR4.93%で成長する見込みです。本書では、女性用衛生製品の世界市場を調査・分析し、市場の実態を明らかにしており、序論、範囲・調査手法、エグゼクティブサマリー、イントロダクション、製品別（サニタリーパッド、パンティライナー、タンポン、スプレー・経口洗浄剤、その他）分析、流通チャネル別（スーパーマーケット・ハイパーマーケット、専門店、美容系ストア・薬局、オンラインストア、その他）分析、地域別（アジア、北米、欧州、中東・アフリカ、中南米）分析、女性用衛生製品製造工程、競争状況などの項目が掲載されています。また、本書には、Procter & Gamble、Edgewell Personal Care、Unicharm、Kimberly-Clark Corporation、Kao Corporationなどの企業情報が含まれています。 ・序論 ・範囲・調査手法 ・エグゼクティブサマリー ・イントロダクション ・世界の女性用衛生製品市場規模：製品別 - サニタリーパッドの市場規模 - パンティライナーの市場規模 - タンポンの市場規模 - スプレー・経口洗浄剤の市場規模 - その他の市場規模 ・世界の女性用衛生製品市場規模：流通チャネル別 - スーパーマーケット・ハイパーマーケットチャネルの市場規模 - 専門店チャネルの市場規模 - 美容系ストア・薬局チャネルの市場規模 - オンラインストアチャネルの市場規模 - その他の市場規模 ・世界の女性用衛生製品市場規模：地域別 - アジアの女性用衛生製品市場規模 - 北米の女性用衛生製品市場規模 - 欧州の女性用衛生製品市場規模 - 中東・アフリカの女性用衛生製品市場規模 - 中南米の女性用衛生製品市場規模 ・女性用衛生製品製造工程 ・競争状況 |
The global feminine hygiene products market size reached US$ 26.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.93% during 2023-2028.
Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infections. Growing awareness about personal hygiene among women coupled with the inclination towards the utilization of convenient and handy sanitary products is creating a huge demand for feminine hygiene products across the globe.
Global Feminine Hygiene Products Market Drivers/Constraints:
As an increasing number of women are becoming financially independent, the leading players are trying to target them directly and influence their purchasing behavior which, in turn, is providing a boost to the sales of feminine hygiene products.
The manufacturers nowadays are focusing on introducing innovative and organic products which are comfortable, scented and have higher absorption capability. They are also developing unique marketing and promotional strategies which is attracting a larger consumer-base.
Several governments and NGOs are taking initiatives to promote the use of feminine hygiene products among the underprivileged and rural women population as well as to manufacture and distribute sanitary pads at affordable costs which is creating a positive outlook for the market.
The utilization of hazardous chemicals in the manufacturing of feminine hygiene products can cause adverse health effects. In addition to this, the disposal of these products can lead to clogging of drains which, in turn, is hindering the sales of these products.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global feminine hygiene products market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
Sanitary Pads
Panty Liners
Tampons
Spray and Internal Cleaners
Others
Based on product types, the market has been segmented into sanitary pads, panty liners, tampons, sprays and internal cleansers, and others. Amongst these, sanitary pads are the most popular product type as they provide comfort to women.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
Beauty Stores and Pharmacies
Online Stores
Others
On the basis of distribution channels, the report finds that supermarkets and hypermarkets are the largest distribution channels which offer a wide range of products to the consumers under one roof. Other segments include specialty stores, beauty stores and pharmacies, and online stores.
Regional Insights:
Asia Pacific
North America
Europe
Middle East and Africa
Latin America
Region-wise, Asia Pacific represents the leading market of feminine hygiene products. Growing awareness about the importance of personal hygiene is increasing the demand for these products in the region. Other major regions include North America, Europe, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been analyzed covering the profiles of the leading manufacturers. Some of the key players operating in the market are:
Procter & Gamble
Edgewell Personal Care
Unicharm
Kimberly-Clark Corporation
Kao Corporation
This report provides a deep insight into the global feminine hygiene products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the feminine hygiene products industry in any manner.
Key Questions Answered in This Report
1. What was the size of the global feminine hygiene products market in 2022?
2. What is the expected growth rate of the global feminine hygiene products market during 2023-2028?
3. What are the key factors driving the global feminine hygiene products market?
4. What has been the impact of COVID-19 on the global feminine hygiene products market?
5. What is the breakup of the global feminine hygiene products market based on the product type?
6. What is the breakup of the global feminine hygiene products market based on the distribution channel?
7. What are the key regions in the global feminine hygiene products market?
8. Who are the key players/companies in the global feminine hygiene products market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Feminine Hygiene Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Product Type
6.1 Sanitary Pads
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Panty Liners
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Tampons
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Spray and Internal Cleaners
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Specialty Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Beauty Stores and Pharmacies
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Region
8.1 Asia Pacific
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 North America
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Europe
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Middle East and Africa
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Latin America
8.5.1 Market Trends
8.5.2 Market Forecast
9 Feminine Hygiene Products Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Procter & Gamble
10.3.1.1 Company Overview
10.3.1.2 Description
10.3.1.3 Product Portfolio
10.3.1.4 Financials
10.3.1.5 SWOT Analysis
10.3.2 Edgewell Personal Care
10.3.2.1 Company Overview
10.3.2.2 Description
10.3.2.3 Product Portfolio
10.3.2.4 Financials
10.3.2.5 SWOT Analysis
10.3.3 Unicharm
10.3.3.1 Company Overview
10.3.3.2 Description
10.3.3.3 Product Portfolio
10.3.3.4 Financials
10.3.3.5 SWOT Analysis
10.3.4 Kimberly-Clark Corporation
10.3.4.1 Company Overview
10.3.4.2 Description
10.3.4.3 Product Portfolio
10.3.4.4 Financials
10.3.4.5 SWOT Analysis
10.3.5 Kao Corporation
10.3.5.1 Company Overview
10.3.5.2 Description
10.3.5.3 Product Portfolio
10.3.5.4 Financials
10.3.5.5 SWOT Analysis
Figure 2: Global: Feminine Hygiene Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Feminine Hygiene Products Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Feminine Hygiene Products Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Feminine Hygiene Products Market: Breakup by Region (in %), 2022
Figure 6: Global: Feminine Hygiene Products Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: Global: Feminine Hygiene Products Industry: SWOT Analysis
Figure 8: Global: Feminine Hygiene Products Industry: Value Chain Analysis
Figure 9: Global: Feminine Hygiene Products Industry: Porter’s Five Forces Analysis
Figure 10: Global: Feminine Hygiene Products (Sanitary Pads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Feminine Hygiene Products (Sanitary Pads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Feminine Hygiene Products (Panty Liners) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Feminine Hygiene Products (Panty Liners) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Feminine Hygiene Products (Tampons) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Feminine Hygiene Products (Tampons) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Feminine Hygiene Products (Spray and Internal Cleaners) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Feminine Hygiene Products (Spray and Internal Cleaners) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Feminine Hygiene Products (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Feminine Hygiene Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Feminine Hygiene Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 21: Global: Feminine Hygiene Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 22: Global: Feminine Hygiene Products Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 23: Global: Feminine Hygiene Products Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 24: Global: Feminine Hygiene Products Market: Sales through Beauty Stores and Pharmacies (in Million US$), 2017 & 2022
Figure 25: Global: Feminine Hygiene Products Market Forecast: Sales through Beauty Stores and Pharmacies (in Million US$), 2023-2028
Figure 26: Global: Feminine Hygiene Products Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 27: Global: Feminine Hygiene Products Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 28: Global: Feminine Hygiene Products Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 29: Global: Feminine Hygiene Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 30: Asia Pacific: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Asia Pacific: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: North America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: North America: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Europe: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Europe: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Middle East and Africa: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Middle East and Africa: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Latin America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Latin America: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Feminine Hygiene Products Manufacturing: Detailed Process Flow