• レポートコード:MRC2305A116 • 出版社/出版日:Transparency Market Research / 2023年3月16日 • レポート形態:英文、PDF、174ページ • 納品方法:Eメール(納期:要問合せ) • 産業分類:消費財 |
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レポート概要
Transparency Market Research社の本市場調査資料によると、世界の洗顔料市場規模が、2023年の247億ドルから2031年には424億ドルまで年平均6.2%成長すると見込まれています。本資料は洗顔料の世界市場について広く調査し、序論、仮定、調査方法、エグゼクティブサマリー、市場概要、新型コロナウイルス感染症分析、商品種類別(ジェル、クリーム、フォーム、その他)分析、成分別(オーガニック、合成)分析、肌タイプ別(乾燥肌、脂性肌、普通肌、敏感肌、その他)分析、カテゴリー別(薬用、非薬用)分析、地域別(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)分析、競争状況、主要ポイントなどをまとめています。また、本資料には、Beiersdorf AG、Bioderma Laboratories、Galderma laboratories, L.P、Godrej Consumer Products Limited、Himalaya Wellness Company、Johnson & Johnson、L'Oréal S.A、The Procter & Gamble Company、The Estée Lauder Companies、Unilever plcなどの企業情報が含まれています。 ・序論 ・仮定 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・新型コロナウイルス感染症分析 ・世界の洗顔料市場規模:商品種類別 - ジェル状洗顔料の市場規模 - クリーム状洗顔料の市場規模 - フォーム状洗顔料の市場規模 - その他商品種類の市場規模 ・世界の洗顔料市場規模:原料別 - オーガニック原料の市場規模 - 合成原料の市場規模 ・世界の洗顔料市場規模:肌タイプ別 - 乾燥肌向け洗顔料の市場規模 - 脂性肌向け洗顔料の市場規模 - 普通肌向け洗顔料の市場規模 - 敏感肌向け洗顔料の市場規模 - その他肌タイプの市場規模 ・世界の洗顔料市場規模:カテゴリー別 - 薬用洗顔料の市場規模 - 非薬用洗顔料の市場規模 … ・世界の洗顔料市場規模:地域別 - 北米の洗顔料市場規模 - ヨーロッパの洗顔料市場規模 - アジア太平洋の洗顔料市場規模 - 中東・アフリカの洗顔料市場規模 - 南米の洗顔料市場規模 ・競争状況 ・企業情報 ・主要ポイント |
Face Wash Market – Scope of Report
TMR’s report on the global face wash market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global face wash market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global face wash market from 2023 to 2031.
The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the face wash market.
Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global face wash market.
The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global face wash market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global face wash market.
The report delves into the competitive landscape of the global face wash market. Key players operating in the global face wash market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global face wash market profiled in this report.
Key Questions Answered in Global Face Wash Market Report
• What is the sales/revenue generated by face wash across all regions during the forecast period?
• What are the opportunities in the global face wash market?
• What are the major drivers, restraints, opportunities, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which segment is expected to generate the highest revenue globally in 2031?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?
Face Wash Market – Research Objectives and Research Approach
The comprehensive report on the global face wash market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.
For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.
The report analyzes the global face wash market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global face wash market.
レポート目次1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Ingredient Type Analysis
5.8. Regulatory Framework
5.9. Product Packaging Analysis
5.10. Global Face Wash Market Analysis and Forecast, 2017 – 2031
5.10.1. Market Value Projections (US$ Bn)
5.10.2. Market Volume Projections (Million Units)
6. Global Face Wash Market Analysis and Forecast, By Product Type
6.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
6.1.1. Gels
6.1.2. Creams
6.1.3. Foams
6.1.4. Others
6.2. Incremental Opportunity, By Product Type
7. Global Face Wash Market Analysis and Forecast, By Ingredient
7.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
7.1.1. Organic
7.1.2. Synthetic
7.2. Incremental Opportunity, By Ingredient
8. Global Face Wash Market Analysis and Forecast, By Skin Type
8.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
8.1.1. Dry
8.1.2. Oily
8.1.3. Normal
8.1.4. Sensitive
8.1.5. Combination
8.1.6. All Skin
8.2. Incremental Opportunity, By Skin Type
9. Global Face Wash Market Analysis and Forecast, By Category
9.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
9.1.1. Medicated
9.1.2. Non-medicated
9.2. Incremental Opportunity, By Category
10. Global Face Wash Market Analysis and Forecast, By Price Range
10.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
10.1.1. Low (Below US$ 10)
10.1.2. Medium (US$ 10 – US$ 20)
10.1.3. High/Premium (Above US$ 20)
10.2. Incremental Opportunity, By Price Range
11. Global Face Wash Market Analysis and Forecast, By Fragrance Type
11.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
11.1.1. With Fragrance
11.1.2. Fragrance-free
11.2. Incremental Opportunity, By Fragrance Type
12. Global Face Wash Market Analysis and Forecast, By Consumer Group
12.1. Global Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
12.1.1. Men
12.1.2. Women
12.1.3. Unisex
12.2. Incremental Opportunity, By Consumer Group
13. Global Face Wash Market Analysis and Forecast, By Distribution Channel
13.1. Global Face Wash Market Size (US$ Bn and Million Units), By Distribution Channel, 2017 – 2031
13.1.1. Online
13.1.1.1. Company Websites
13.1.1.2. E-commerce Websites
13.1.2. Offline
13.1.2.1. Specialty Stores
13.1.2.2. Hypermarkets/Supermarkets
13.1.2.3. Others
13.2. Incremental Opportunity, By Distribution Channel
14. Global Face Wash Market Analysis and Forecast, Region
14.1. Global Face Wash Market Size (US$ Bn and Million Units), By Region, 2017 – 2031
14.1.1. North America
14.1.2. Europe
14.1.3. Asia Pacific
14.1.4. Middle East & Africa
14.1.5. South America
14.2. Incremental Opportunity, By Region
15. North America Face Wash Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Price Trend Analysis
15.2.1. Weighted Average Selling Price (US$)
15.3. Brand Analysis
15.4. Demographic Overview
15.5. Consumer Buying Behavior Analysis
15.6. Key Trends Analysis
15.6.1. Demand Side Analysis
15.6.2. Supply Side Analysis
15.7. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
15.7.1. Gels
15.7.2. Creams
15.7.3. Foams
15.7.4. Others
15.8. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
15.8.1. Organic
15.8.2. Synthetic
15.9. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
15.9.1. Dry
15.9.2. Oily
15.9.3. Normal
15.9.4. Sensitive
15.9.5. Combination
15.9.6. All Skin
15.10. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
15.10.1. Medicated
15.10.2. Non-medicated
15.11. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
15.11.1. Low (Below US$ 10)
15.11.2. Medium (US$ 10 – US$ 20)
15.11.3. High/Premium (Above US$ 20)
15.12. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Fragrance Type, 2017 – 2031
15.12.1. With Fragrance
15.12.2. Fragrance-free
15.13. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
15.13.1. Men
15.13.2. Women
15.13.3. Kids
15.14. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 – 2031
15.14.1. Online
15.14.1.1. Company Websites
15.14.1.2. E-commerce Websites
15.14.2. Offline
15.14.2.1. Specialty Stores
15.14.2.2. Hypermarkets/Supermarkets
15.14.2.3. Others
15.15. Face Wash Market Size (US$ Bn and Million Units), By Country, 2017 – 2031
15.15.1. The U.S.
15.15.2. Canada
15.15.3. Rest of North America
15.16. Incremental Opportunity Analysis
16. Europe Face Wash Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Price Trend Analysis
16.2.1. Weighted Average Selling Price (US$)
16.3. Brand Analysis
16.4. Demographic Overview
16.5. Consumer Buying Behavior Analysis
16.6. Key Trends Analysis
16.6.1. Demand Side Analysis
16.6.2. Supply Side Analysis
16.7. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
16.7.1. Gels
16.7.2. Creams
16.7.3. Foams
16.7.4. Others
16.8. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
16.8.1. Organic
16.8.2. Synthetic
16.9. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
16.9.1. Dry
16.9.2. Oily
16.9.3. Normal
16.9.4. Sensitive
16.9.5. Combination
16.9.6. All Skin
16.10. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
16.10.1. Medicated
16.10.2. Non-medicated
16.11. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
16.11.1. Low (Below US$ 10)
16.11.2. Medium (US$ 10 – US$ 20)
16.11.3. High/Premium (Above US$ 20)
16.12. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Fragrance Type, 2017 – 2031
16.12.1. With Fragrance
16.12.2. Fragrance-free
16.13. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
16.13.1. Men
16.13.2. Women
16.13.3. Kids
16.14. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 – 2031
16.14.1. Online
16.14.1.1. Company Websites
16.14.1.2. E-commerce Websites
16.14.2. Offline
16.14.2.1. Specialty Stores
16.14.2.2. Hypermarkets/Supermarkets
16.14.2.3. Others
16.15. Face Wash Market Size (US$ Bn and Million Units), By Country, 2017 – 2031
16.15.1. The U.K.
16.15.2. Germany
16.15.3. France
16.15.4. Rest of Europe
16.16. Incremental Opportunity Analysis
17. Asia Pacific Face Wash Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Price Trend Analysis
17.2.1. Weighted Average Selling Price (US$)
17.3. Brand Analysis
17.4. Demographic Overview
17.5. Consumer Buying Behavior Analysis
17.6. Key Trends Analysis
17.6.1. Demand Side Analysis
17.6.2. Supply Side Analysis
17.7. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
17.7.1. Gels
17.7.2. Creams
17.7.3. Foams
17.7.4. Others
17.8. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
17.8.1. Organic
17.8.2. Synthetic
17.9. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
17.9.1. Dry
17.9.2. Oily
17.9.3. Normal
17.9.4. Sensitive
17.9.5. Combination
17.9.6. All Skin
17.10. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
17.10.1. Medicated
17.10.2. Non-medicated
17.11. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
17.11.1. Low (Below US$ 10)
17.11.2. Medium (US$ 10 – US$ 20)
17.11.3. High/Premium (Above US$ 20)
17.12. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Fragrance Type, 2017 – 2031
17.12.1. With Fragrance
17.12.2. Fragrance-free
17.13. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
17.13.1. Men
17.13.2. Women
17.13.3. Kids
17.14. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 – 2031
17.14.1. Online
17.14.1.1. Company Websites
17.14.1.2. E-commerce Websites
17.14.2. Offline
17.14.2.1. Specialty Stores
17.14.2.2. Hypermarkets/Supermarkets
17.14.2.3. Others
17.15. Face Wash Market Size (US$ Bn and Million Units), By Country, 2017 – 2031
17.15.1. China
17.15.2. India
17.15.3. Japan
17.15.4. Rest of Asia Pacific
17.16. Incremental Opportunity Analysis
18. Middle East & Africa Face Wash Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Price Trend Analysis
18.2.1. Weighted Average Selling Price (US$)
18.3. Brand Analysis
18.4. Demographic Overview
18.5. Consumer Buying Behavior Analysis
18.6. Key Trends Analysis
18.6.1. Demand Side Analysis
18.6.2. Supply Side Analysis
18.7. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
18.7.1. Gels
18.7.2. Creams
18.7.3. Foams
18.7.4. Others
18.8. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
18.8.1. Organic
18.8.2. Synthetic
18.9. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
18.9.1. Dry
18.9.2. Oily
18.9.3. Normal
18.9.4. Sensitive
18.9.5. Combination
18.9.6. All Skin
18.10. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
18.10.1. Medicated
18.10.2. Non-medicated
18.11. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
18.11.1. Low (Below US$ 10)
18.11.2. Medium (US$ 10 – US$ 20)
18.11.3. High/Premium (Above US$ 20)
18.12. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Fragrance Type, 2017 – 2031
18.12.1. With Fragrance
18.12.2. Fragrance-free
18.13. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
18.13.1. Men
18.13.2. Women
18.13.3. Kids
18.14. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 – 2031
18.14.1. Online
18.14.1.1. Company Websites
18.14.1.2. E-commerce Websites
18.14.2. Offline
18.14.2.1. Specialty Stores
18.14.2.2. Hypermarkets/Supermarkets
18.14.2.3. Others
18.15. Face Wash Market Size (US$ Bn and Million Units), By Country, 2017 – 2031
18.15.1. GCC
18.15.2. South Africa
18.15.3. Rest of Middle East & Africa
18.16. Incremental Opportunity Analysis
19. South America Face Wash Market Analysis and Forecast
19.1. Regional Snapshot
19.2. Price Trend Analysis
19.2.1. Weighted Average Selling Price (US$)
19.3. Brand Analysis
19.4. Demographic Overview
19.5. Consumer Buying Behavior Analysis
19.6. Key Trends Analysis
19.6.1. Demand Side Analysis
19.6.2. Supply Side Analysis
19.7. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Product Type, 2017 – 2031
19.7.1. Gels
19.7.2. Creams
19.7.3. Foams
19.7.4. Others
19.8. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Ingredient, 2017 – 2031
19.8.1. Organic
19.8.2. Synthetic
19.9. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Skin Type, 2017 – 2031
19.9.1. Dry
19.9.2. Oily
19.9.3. Normal
19.9.4. Sensitive
19.9.5. Combination
19.9.6. All Skin
19.10. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Category, 2017 – 2031
19.10.1. Medicated
19.10.2. Non-medicated
19.11. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Price Range, 2017 – 2031
19.11.1. Low (Below US$ 10)
19.11.2. Medium (US$ 10 – US$ 20)
19.11.3. High/Premium (Above US$ 20)
19.12. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Fragrance Type, 2017 – 2031
19.12.1. With Fragrance
19.12.2. Fragrance-free
19.13. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Consumer Group, 2017 – 2031
19.13.1. Men
19.13.2. Women
19.13.3. Kids
19.14. Face Wash Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 – 2031
19.14.1. Online
19.14.1.1. Company Websites
19.14.1.2. E-commerce Websites
19.14.2. Offline
19.14.2.1. Specialty Stores
19.14.2.2. Hypermarkets/Supermarkets
19.14.2.3. Others
19.15. Face Wash Market Size (US$ Bn and Million Units), By Country, 2017 – 2031
19.15.1. Brazil
19.15.2. Rest of South America
19.16. Incremental Opportunity Analysis
20. Competition Landscape
20.1. Market Player – Competition Dashboard
20.2. Market Share Analysis (%), 2022
20.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
20.3.1. Beiersdorf AG
20.3.1.1. Company Overview
20.3.1.2. Sales Area/Geographical Presence
20.3.1.3. Financial/Revenue
20.3.1.4. Strategy & Business Overview
20.3.1.5. Sales Channel Analysis
20.3.1.6. Size Portfolio
20.3.2. Bioderma Laboratories
20.3.2.1. Company Overview
20.3.2.2. Sales Area/Geographical Presence
20.3.2.3. Financial/Revenue
20.3.2.4. Strategy & Business Overview
20.3.2.5. Sales Channel Analysis
20.3.2.6. Size Portfolio
20.3.3. Galderma laboratories, L.P
20.3.3.1. Company Overview
20.3.3.2. Sales Area/Geographical Presence
20.3.3.3. Financial/Revenue
20.3.3.4. Strategy & Business Overview
20.3.3.5. Sales Channel Analysis
20.3.3.6. Size Portfolio
20.3.4. Godrej Consumer Products Limited
20.3.4.1. Company Overview
20.3.4.2. Sales Area/Geographical Presence
20.3.4.3. Financial/Revenue
20.3.4.4. Strategy & Business Overview
20.3.4.5. Sales Channel Analysis
20.3.4.6. Size Portfolio
20.3.5. Himalaya Wellness Company
20.3.5.1. Company Overview
20.3.5.2. Sales Area/Geographical Presence
20.3.5.3. Financial/Revenue
20.3.5.4. Strategy & Business Overview
20.3.5.5. Sales Channel Analysis
20.3.5.6. Size Portfolio
20.3.6. Johnson & Johnson
20.3.6.1. Company Overview
20.3.6.2. Sales Area/Geographical Presence
20.3.6.3. Financial/Revenue
20.3.6.4. Strategy & Business Overview
20.3.6.5. Sales Channel Analysis
20.3.6.6. Size Portfolio
20.3.7. L’Oréal S.A
20.3.7.1. Company Overview
20.3.7.2. Sales Area/Geographical Presence
20.3.7.3. Financial/Revenue
20.3.7.4. Strategy & Business Overview
20.3.7.5. Sales Channel Analysis
20.3.7.6. Size Portfolio
20.3.8. The Procter & Gamble Company
20.3.8.1. Company Overview
20.3.8.2. Sales Area/Geographical Presence
20.3.8.3. Financial/Revenue
20.3.8.4. Strategy & Business Overview
20.3.8.5. Sales Channel Analysis
20.3.8.6. Size Portfolio
20.3.9. The Estée Lauder Companies
20.3.9.1. Company Overview
20.3.9.2. Sales Area/Geographical Presence
20.3.9.3. Financial/Revenue
20.3.9.4. Strategy & Business Overview
20.3.9.5. Sales Channel Analysis
20.3.9.6. Size Portfolio
20.3.10. Unilever plc
20.3.10.1. Company Overview
20.3.10.2. Sales Area/Geographical Presence
20.3.10.3. Financial/Revenue
20.3.10.4. Strategy & Business Overview
20.3.10.5. Sales Channel Analysis
20.3.10.6. Size Portfolio
21. Key Takeaway
21.1. Identification of Potential Market Spaces
21.1.1. Product Type
21.1.2. Ingredient
21.1.3. Skin Type
21.1.4. Category
21.1.5. Price Range
21.1.6. Fragrance Type
21.1.7. Consumer Group
21.1.8. Distribution Channel
21.1.9. Geography
21.2. Understanding the Buying Process of the Customers
21.3. Preferred Sales & Marketing Strategy