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レポート概要
| 360iResearch社は、世界のソーシャルテレビ市場規模が2021年に393.61百万ドル、2022年に442.71百万ドルとなり、今後年平均12.65％拡大して2027年には804.42百万ドルまで成長すると予測しています。当市場調査レポートは、ソーシャルテレビの世界市場を多面的に分析し、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、ソフトウェア別（視聴者エンゲージメント、ブロードキャスト統合、コンテンツモデレーション、ソーシャルネットワーキングプラットフォーム、ソーシャルテレビ分析）分析、サービス別（統合＆コンサルティング、メンテナンス＆修理、運用＆インストール）分析、用途別（教育、ニュース、スポーツ、テレビショー）分析、地域別（南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他）分析、競争状況、企業情報などの構成でまとめました。また、当書には、Flowics、Haier Group、Hitachi, Ltd.、iPowow Ltd、Koninklijke Philips N.V.、LeEco、LG Electronics、Megaphone Inc.、never.no、Panasonic Corporation、Samsung Electronics Co., Ltd.、SentabTV、Sharp Corporation、Socialbakers Ltd.、Sony Corporationなどの企業情報が含まれています。 ・序論 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・市場インサイト ・世界のソーシャルテレビ市場規模：ソフトウェア別 - 視聴者エンゲージメントの市場規模 - ブロードキャスト統合の市場規模 - コンテンツモデレーションの市場規模 - ソーシャルネットワーキングプラットフォームの市場規模 - ソーシャルテレビ分析の市場規模 ・世界のソーシャルテレビ市場規模：サービス別 - 統合＆コンサルティングの市場規模 - メンテナンス＆修理の市場規模 - 運用＆インストールの市場規模 ・世界のソーシャルテレビ市場規模：用途別 - 教育における市場規模 - ニュースにおける市場規模 - スポーツにおける市場規模 - テレビショーにおける市場規模 ・世界のソーシャルテレビ市場規模：地域別 - 南北アメリカのソーシャルテレビ市場規模 アメリカのソーシャルテレビ市場規模 カナダのソーシャルテレビ市場規模 ブラジルのソーシャルテレビ市場規模 ... - アジア太平洋のソーシャルテレビ市場規模 日本のソーシャルテレビ市場規模 中国のソーシャルテレビ市場規模 インドのソーシャルテレビ市場規模 韓国のソーシャルテレビ市場規模 台湾のソーシャルテレビ市場規模 ... - ヨーロッパ/中東/アフリカのソーシャルテレビ市場規模 イギリスのソーシャルテレビ市場規模 ドイツのソーシャルテレビ市場規模 フランスのソーシャルテレビ市場規模 ロシアのソーシャルテレビ市場規模 ... - その他地域のソーシャルテレビ市場規模 ・競争状況 ・企業情報 |
The Global Social TV Market size was estimated at USD 393.61 million in 2021 and expected to reach USD 442.71 million in 2022, and is projected to grow at a CAGR 12.65% to reach USD 804.42 million by 2027.
Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Social TV to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Software, the market was studied across Audience Engagement, Broadcast Integration, Content Moderation, Social Networking Platform, and Social TV Analytics.
Based on Services, the market was studied across Integration & Consulting, Maintenance & Repairing, and Operation & Installation.
Based on Application, the market was studied across Educational, News, Sports, and TV Shows.
Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Social TV market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Social TV Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Social TV Market, including Flowics, Haier Group, Hitachi, Ltd., iPowow Ltd, Koninklijke Philips N.V., LeEco, LG Electronics, Megaphone Inc., never.no, Panasonic Corporation, Samsung Electronics Co., Ltd., SentabTV, Sharp Corporation, Snipperwall, Socialbakers Ltd., Sony Corporation, Spredfast Inc., Sprinklr Inc., Sprout Social Inc., Talkwalker Inc., Telescope, Inc., Toshiba Corporation, and Vizrt Group AS.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Social TV Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Social TV Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Social TV Market?
4. What is the competitive strategic window for opportunities in the Global Social TV Market?
5. What are the technology trends and regulatory frameworks in the Global Social TV Market?
6. What is the market share of the leading vendors in the Global Social TV Market?
7. What modes and strategic moves are considered suitable for entering the Global Social TV Market?
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing the focus of broadcasters to enhance audience engagement in TV programs or TV content
5.1.1.2. Use of social media networks to enhance consumer engagement, and for traditional marketing campaigns and promotions
5.1.1.3. Technology breakthroughs in broadband delivery on computers and smart TVs
5.1.2. Restraints
5.1.2.1. Uncertainty and doubt of the audience
5.1.3. Opportunities
5.1.3.1. Increasing agreements and investments to bring premium content and in-tweet real-time video clips
5.1.3.2. Integration of broadcast-focused analysis tools across the globe
5.1.4. Challenges
5.1.4.1. Content authentication and validation
5.2. Cumulative Impact of COVID-19
6. Social TV Market, by Software
6.1. Introduction
6.2. Audience Engagement
6.3. Broadcast Integration
6.4. Content Moderation
6.5. Social Networking Platform
6.6. Social TV Analytics
7. Social TV Market, by Services
7.1. Introduction
7.2. Integration & Consulting
7.3. Maintenance & Repairing
7.4. Operation & Installation
8. Social TV Market, by Application
8.1. Introduction
8.2. Educational
8.3. News
8.4. Sports
8.5. TV Shows
9. Americas Social TV Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Social TV Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Social TV Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.1.1. Quadrants
12.1.2. Business Strategy
12.1.3. Product Satisfaction
12.2. Market Ranking Analysis, By Key Player
12.3. Market Share Analysis, By Key Player
12.4. Competitive Scenario
12.4.1. Merger & Acquisition
12.4.2. Agreement, Collaboration, & Partnership
12.4.3. New Product Launch & Enhancement
12.4.4. Investment & Funding
12.4.5. Award, Recognition, & Expansion
13. Company Usability Profiles
13.1. Flowics
13.1.1. Business Overview
13.1.2. Key Executives
13.1.3. Product & Services
13.2. Haier Group
13.2.1. Business Overview
13.2.2. Key Executives
13.2.3. Product & Services
13.3. Hitachi, Ltd.
13.3.1. Business Overview
13.3.2. Key Executives
13.3.3. Product & Services
13.4. iPowow Ltd
13.4.1. Business Overview
13.4.2. Key Executives
13.4.3. Product & Services
13.5. Koninklijke Philips N.V.
13.5.1. Business Overview
13.5.2. Key Executives
13.5.3. Product & Services
13.6. LeEco
13.6.1. Business Overview
13.6.2. Key Executives
13.6.3. Product & Services
13.7. LG Electronics
13.7.1. Business Overview
13.7.2. Key Executives
13.7.3. Product & Services
13.8. Megaphone Inc.
13.8.1. Business Overview
13.8.2. Key Executives
13.8.3. Product & Services
13.9. never.no
13.9.1. Business Overview
13.9.2. Key Executives
13.9.3. Product & Services
13.10. Panasonic Corporation
13.10.1. Business Overview
13.10.2. Key Executives
13.10.3. Product & Services
13.11. Samsung Electronics Co., Ltd.
13.11.1. Business Overview
13.11.2. Key Executives
13.11.3. Product & Services
13.12. SentabTV
13.12.1. Business Overview
13.12.2. Key Executives
13.12.3. Product & Services
13.13. Sharp Corporation
13.13.1. Business Overview
13.13.2. Key Executives
13.13.3. Product & Services
13.14. Snipperwall
13.14.1. Business Overview
13.14.2. Key Executives
13.14.3. Product & Services
13.15. Socialbakers Ltd.
13.15.1. Business Overview
13.15.2. Key Executives
13.15.3. Product & Services
13.16. Sony Corporation
13.16.1. Business Overview
13.16.2. Key Executives
13.16.3. Product & Services
13.17. Spredfast Inc.
13.17.1. Business Overview
13.17.2. Key Executives
13.17.3. Product & Services
13.18. Sprinklr Inc.
13.18.1. Business Overview
13.18.2. Key Executives
13.18.3. Product & Services
13.19. Sprout Social Inc.
13.19.1. Business Overview
13.19.2. Key Executives
13.19.3. Product & Services
13.20. Talkwalker Inc.
13.20.1. Business Overview
13.20.2. Key Executives
13.20.3. Product & Services
13.21. Telescope, Inc.
13.21.1. Business Overview
13.21.2. Key Executives
13.21.3. Product & Services
13.22. Toshiba Corporation
13.22.1. Business Overview
13.22.2. Key Executives
13.22.3. Product & Services
13.23. Vizrt Group AS
13.23.1. Business Overview
13.23.2. Key Executives
13.23.3. Product & Services
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing