 | • レポートコード：MRC2304G039 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、90ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のフライドポテトチップス市場規模が予測期間中（2022年-2027年）にCAGR 6.76%拡大すると見られています。本レポートでは、フライドポテトチップスの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、フレーバー別（プレーン・塩味、フレーバー付き）分析、流通チャネル別（スーパーマーケット/大型スーパーマーケット、コンビニエンスストア、オンライン、その他）分析、地域別（アメリカ、カナダ、メキシコ、スペイン、イギリス、ドイツ、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、Kettle Foods Inc.、Intersnack Foods、ITC Limited、Great Lakes Potato Chips Co.、PepsiCo Inc.、Orkla ASA、Burts Potato Chips Ltd、Calbee Inc.、UTZ Quality Foods Inc.、The Kellogg Companyなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のフライドポテトチップス市場規模：フレーバー別 - プレーン・塩味フライドポテトチップスの市場規模 - フレーバー付きフライドポテトチップスの市場規模 ・世界のフライドポテトチップス市場規模：流通チャネル別 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン小売チャネルの市場規模 - その他チャネルの市場規模 ・世界のフライドポテトチップス市場規模：地域別 - 北米のフライドポテトチップス市場規模 アメリカのフライドポテトチップス市場規模 カナダのフライドポテトチップス市場規模 メキシコのフライドポテトチップス市場規模 … - ヨーロッパのフライドポテトチップス市場規模 スペインのフライドポテトチップス市場規模 イギリスのフライドポテトチップス市場規模 ドイツのフライドポテトチップス市場規模 … - アジア太平洋のフライドポテトチップス市場規模 中国のフライドポテトチップス市場規模 日本のフライドポテトチップス市場規模 インドのフライドポテトチップス市場規模 … - 南米/中東のフライドポテトチップス市場規模 ブラジルのフライドポテトチップス市場規模 アルゼンチンのフライドポテトチップス市場規模 南アフリカのフライドポテトチップス市場規模 … ・競争状況 ・市場機会・将来動向 ・新型コロナウイルス感染症の影響 |
The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.
Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.
The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.
Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.
Fried Potato Chips Market Trends
Increased Expenditure on Savory Snacks
Due to changing lifestyles, consumers are opting for convenient food options for on-the-go consumption, which is influencing per capita expenditure on savory snack products, especially potato chips. Busier lifestyles and longer working hours have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby driving the sales of potato chips. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players worldwide are encouraging consumers to purchase savory snack products. The modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, encourage consumers to buy larger pack sizes to decrease their trips to the stores and achieve more value for their money. Thus, such factors also propel the demand for fried potato snacks.
North America Holds the Largest Market Share
The United States is considered the highest consuming nation for fried potato chips in the world. The rising number of flavors and surging demand for quick snacks are projected to contribute to the market during the forecast period. To meet the varying tastes and preferences of American consumers, potato chip manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips with reduced fats are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market in the country.
Fried Potato Chips Market Competitor Analysis
The fried potato chips market is highly fragmented, with many organized and unorganized players in the market. With the rising demand for potato chips and dynamic shifts in the consumption pattern of global consumers, companies are trying to innovate their portfolios by launching newer flavors and expanding themselves across the world. Some of the major players in the fried potato chips market are Kettle Foods Inc., ITC Limited, PepsiCo Inc., Herr’s Foods Inc., and Burts Potato Chips Ltd.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Flavor
5.1.1 Plain and Salted
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Kettle Foods Inc.
6.4.2 Intersnack Foods
6.4.3 ITC Limited
6.4.4 Great Lakes Potato Chips Co.
6.4.5 PepsiCo Inc.
6.4.6 Orkla ASA
6.4.7 Burts Potato Chips Ltd
6.4.8 Calbee Inc.
6.4.9 UTZ Quality Foods Inc.
6.4.10 The Kellogg Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET