 | • レポートコード：MRC2304G050 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、130ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：飲料 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の機能性飲料市場規模が予測期間中にCAGR 7.5%拡大すると見られています。本レポートでは、機能性飲料の世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（エナジードリンク、スポーツドリンク、栄養強化ジュース、乳製品・乳製品代替飲料）分析、流通チャネル別（スーパーマーケット/大型スーパーマーケット、薬局/健康食品店、コンビニエンスストア、オンライン小売店、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、フランス、ロシア、イタリア、スペイン、インド、中国、日本、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、PepsiCo Inc.、Red Bull GmbH、National Beverage Corp、Danone SA、Monster Beverage Corporation、JAB Holdings Company、General Nutrition Centers Inc.、The Hain Celestial Group Inc.、Fonterra Co-operative Group、Koios Beverage Corp.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の機能性飲料市場規模：種類別 - エナジードリンクの市場規模 - スポーツドリンクの市場規模 - 栄養強化ジュースの市場規模 - 乳製品・乳製品代替飲料の市場規模 ・世界の機能性飲料市場規模：流通チャネル別 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - 薬局/健康食品店チャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - 小売店チャネルの市場規模 - その他チャネルの市場規模 ・世界の機能性飲料市場規模：地域別 - 北米の機能性飲料市場規模 アメリカの機能性飲料市場規模 カナダの機能性飲料市場規模 メキシコの機能性飲料市場規模 … - ヨーロッパの機能性飲料市場規模 イギリスの機能性飲料市場規模 ドイツの機能性飲料市場規模 フランスの機能性飲料市場規模 … - アジア太平洋の機能性飲料市場規模 インドの機能性飲料市場規模 中国の機能性飲料市場規模 日本の機能性飲料市場規模 … - 南米/中東の機能性飲料市場規模 ブラジルの機能性飲料市場規模 アルゼンチンの機能性飲料市場規模 南アフリカの機能性飲料市場規模 … ・競争状況 ・市場機会・将来動向 |
The Global Functional Beverage Market is projected to register a CAGR of 7.5% over the upcoming five years.
Post-Covid-19, the market has witnessed a surge in demand for products that provide functional benefits, such as immune health, which is likely to impact the market positively. Consumers are increasingly seeking functional beverage products as they believe might aid in the body’s defenses. Countries like the United kingdom have already announced a proof plan to counter rising obesity in the country with campaigns like ” better health”. Such initiatives are being considered a potential for the market that earns consumers turning to opt for a functional beverage with functional benefits. Increasing demand for innovative products, like plant-based and lactose-free beverage products, is driving market growth, while the inclusion of CBD-infused functional beverages is expected to be an opportunity for the future market.
Many functional drinks offer numerous health benefits, including hydration, fluid maintenance, and nutritional benefits. With the aging baby boom generation willing to invest in innovative products that will enhance their lives, the functional beverage industry is increasingly driven by consumers’ recognition of the link between diet and health. Market players are therefore increasingly developing new products regularly to further develop the studied market.
As more consumers gain awareness and experience with the online and DTC distribution models, the market is expected to witness a transition of online channels by functional beverage manufacturers in the coming years. Additionally, energy drinks are becoming increasingly popular among college students and corporate workers as a substitute for coffee. Furthermore, these energy drinks are becoming more popular as mixers for alcoholic beverages.
Functional Beverage Market Trends
The Growing Demand for Healthy Hydration Products
The progressive inclination of consumers toward health-oriented beverages has involved probiotic food products as a requisite in the list. In addition, the sale promoting tag lines, such as “ready to drink,” “on the go,” and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for probiotic drinks, including kombucha. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks.
With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, like carbonates and juices, in favor of ‘healthier choices, such as soymilk, probiotics, and other functional drinks. Consumer education has been the key factor behind the rising demand for healthy hydration drinks. The trend of healthy hydration owes its success to the growing awareness of fermented drinks with natural ingredients and the increasing acceptance of consuming probiotics.
Asia-Pacific is the Fastest Growing Region
The high incidence of cardiovascular disease, osteoporosis, and arthritis, coupled with the growing demand for convenience beverages and the changing lifestyle among Asian consumers, is the primary driver for the growth of functional energy drinks, fortified/functional plant-based, and malt-based hot drink sales in the market. Furthermore, due to the high prevalence of diabetes in countries like India and China, consumers are becoming more aware of the importance of a healthy diet and active lifestyle, encouraging consumers to prefer natural sweeteners, such as stevia beverages. According to the International Diabetes Federation, In 2022, India is one of the 7 countries that make up the South East Asia region. In the South East Asia Region, 90 million people have diabetes; by 2045, this number will rise to 151.5 million. Thus, companies like PepsiCo Inc. and Coca-Cola are committed to removing artificial ingredients and reducing the sugar content in their products.
Additionally, Australia is one of the major markets for the functional beverage in the Asia-Pacific region. Health-conscious Australians are going out of their way to consume healthier food products, particularly products that have a functional benefit to their health. As a result, functional beverage products have seen tremendous growth in recent years. A few examples of trending functional beverages in the functional beverage sector of Australia include fermented drinks such as Kombucha and nootropic drinks. Consequently, the functional beverage industry in the country has undergone some changes over the last few years. Companies have adjusted their product innovation strategies to meet the changing demands of consumers. For instance, in April 2021, MOJO launched its new MOJO Kambucha Soda which supports a different aspect of gut health. The newly launched product is low in sugar and is stevia free with 2.5 grams of dietary fiber per serving. It is available in three distinct flavors: Tropical Twirl, Cola Kiss, and Berry Blitz.
Functional Beverage Market Competitor Analysis
The functional beverage market is competitive and comprises numerous regional and international competitors. Players are also extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Furthermore, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue. Many companies operating in the market are embarking on product innovation, mergers, and acquisitions as their key strategies to achieve consolidation and optimize their offerings. Some of the major players in the market studied are PepsiCo, Red Bull GmbH, Coco-Cola, and Monster Beverage Corporation, among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Fortified Juice
5.1.4 Dairy and Dairy Alternative Beverage
5.1.5 Other Types
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Pharmacies/Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Red Bull GmbH
6.3.3 National Beverage Corp
6.3.4 Danone SA
6.3.5 Monster Beverage Corporation
6.3.6 JAB Holdings Company
6.3.7 General Nutrition Centers Inc.
6.3.8 The Hain Celestial Group Inc.
6.3.9 Fonterra Co-operative Group
6.3.10 Koios Beverage Corp.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS