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市場紹介
ヘアドライヤーは、電気機械式の装置で、濡れた髪に熱風を送り、水分の除去を促進し、髪を速く乾かすことができます。また、毛髪内部の水素結合の生成を促進・管理することで、毛髪の形状を向上させる効果もあります。ヘアードライヤーには、有線式と無線式の2種類があります。
消費者の可処分所得の増加
都市化の急速な進展と可処分所得の増加は、市場統計を牽引する主要な要因の一つです。メーカー各社は、進化する顧客の要求に応えるため、費用対効果の高い電気ヘアケア機器の設計をますます進めています。また、携帯用ヘアドライヤーの需要も近い将来に増加すると思われます。ファッションに対する意識の高まりは、ヘアドライヤー市場を牽引する主要な要因の1つです。電気で動くヘアケア機器はエンドユーザーに人気があります。
労働者人口の増加とライフスタイルの変化がヘアードライヤーの世界市場を活性化
現代的なライフスタイルの採用が、市場拡大の引き金となっています。急速な近代化とライフスタイルの変化が、ヘアドライヤーの世界市場シェアを押し上げる主要因となっています。また、新興国における労働者階級の増加もヘアドライヤーの需要を促進しています。
世界の中間層人口は2009年に18億人だったが、2017年には35億人に増加しました。2030年には53億人に達すると予想されています。このことは、予測期間中に労働者階級の消費力が増加することを示唆しています。
有線式ヘアードライヤーの需要拡大
製品タイプ別では、予測期間中に有線式ヘアドライヤーの需要が高くなると予測されます。有線ドライヤーは電力を消費する機器です。しかし、乾燥速度が非常に速いという特長があります。また、使い勝手がよく、軽量でコストパフォーマンスに優れています。
ワイヤレスドライヤーは使い勝手が良いので、近い将来、かなりのペースで成長すると予測されます。さらに、旅行中にも便利で、日常的な使用にも適しています。
業務用エンドユーザーにおけるヘアードライヤーの採用が急増
ヘアードライヤーの世界市場成長レポートによると、この業界は最終用途に基づいて個人向けと業務向けに二分されます。予測期間中は、業務用セグメントがこの分野を支配すると予想されます。
美容院やスパなどの商業用エンドユーザーは、幅広いヘアスタイリングサービスを提供しています。世界的なサロン数の増加により、近い将来、ヘアドライヤーの売上は増加すると予想されます。さらに、パーソナルグルーミング製品に関する意識の高まりが、近い将来、市場の発展を後押しするものと思われます。
世界市場の地域別概況
予測期間中、アジア太平洋地域が最大の市場シェアを占めると予測されます。今後数年間は、中国におけるエレクトロニクス産業の成長により、中国がアジア太平洋地域の市場を支配すると予想されています。
インドと日本では、ヘアスタイリング製品の需要増に伴い、予測期間中に大幅な成長が見込まれます。可処分所得の増加、ライフスタイルの向上、Eコマース分野の拡大などが、アジア太平洋地域の市場発展を後押しする主な要因となっています。
ヨーロッパと中東・アフリカのヘアブロア市場は、予測期間中に大きなペースで需要が増加すると予想されます。これは、これらの地域における製品メーカーの強い存在感に起因しています。
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Technological Overview
5.5. Key Market Indicators
5.5.1. Overall Personal Care Appliances Market Overview
5.6. Porter’s Five Forces Analysis
5.7. Industry SWOT Analysis
5.8. Value Chain Analysis
5.9. Regulatory Framework
5.10. Global Hair Dryer Market Analysis and Forecast, 2017 – 2031
5.10.1. Market Value Projections (US$ Mn)
5.10.2. Market Volume Projections (Thousand Units)
6. Global Hair Dryer Market Analysis and Forecast, By Product Type
6.1. Definition
6.2. Global Hair Dryer Market Size (US$ Mn and Thousand Units) Forecast, By Product Type, 2017 – 2031
6.2.1. Wired
6.2.2. Wireless
6.3. Incremental Opportunity, By Product Type
7. Global Hair Dryer Market Analysis and Forecast, By End-use
7.1. Global Hair Dryer Market Size (US$ Mn and Thousand Units) Forecast, By End-use, 2017 – 2031
7.1.1. Individual
7.1.2. Commercial
7.2. Incremental Opportunity, By End-use
8. Global Hair Dryer Market Analysis and Forecast, By Price
8.1. Global Hair Dryer Market Size (US$ Mn and Thousand Units) Forecast, By Price, 2017 – 2031
8.1.1. Less than US$ 50
8.1.2. US$ 50 – US$ 100
8.1.3. More than US$ 100
8.2. Incremental Opportunity, By Price
9. Global Hair Dryer Market Analysis and Forecast, By Distribution Channel
9.1. Global Hair Dryer Market Size (US$ Mn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
9.1.1. Online
9.1.1.1. E-commerce Websites
9.1.1.2. Company-owned Websites
9.1.2. Offline
9.1.2.1. Hypermarkets/Supermarkets
9.1.2.2. Departmental Stores
9.1.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
9.2. Incremental Opportunity, By Distribution Channel
10. Global Hair Dryer Market Analysis and Forecast, By Region
10.1. Global Hair Dryer Market Size (US$ Mn and Thousand Units) Forecast, By Region, 2017 – 2031
10.1.1. North America
10.1.2. Europe
10.1.3. Asia Pacific
10.1.4. Middle East and Africa
10.1.5. South America
10.2. Incremental Opportunity, By Region
11. North America Hair Dryer Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Covid-19 Impact Analysis
11.3. Price Trend Analysis
11.3.1. Weighted Average Price
11.4. Key Trends Analysis
11.4.1. Supplier Side
11.4.2. Demand Side
11.5. Brand Analysis
11.6. Consumer Buying Behavior
11.6.1. Brand Preference
11.6.2. Spending Capacity
11.7. Hair Dryer Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031
11.7.1. Wired
11.7.2. Wireless
11.8. Hair Dryer Market Size (US$ Mn and Thousand Units), by End-use, 2017 – 2031
11.8.1. Individual
11.8.2. Commercial
11.9. Hair Dryer Market Size (US$ Mn and Thousand Units), by Price, 2017 – 2031
11.9.1. Less than US$ 50
11.9.2. US$ 50 – US$ 100
11.9.3. More than US$ 100
11.10. Hair Dryer Market Size (US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
11.10.1. Online
11.10.1.1. E-commerce Websites
11.10.1.2. Company-owned Websites
11.10.2. Offline
11.10.2.1. Hypermarkets/Supermarkets
11.10.2.2. Departmental Stores
11.10.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
11.11. Hair Dryer Market Size (US$ Mn and Thousand Units), by Country, 2017 – 2031
11.11.1. U.S.
11.11.2. Canada
11.11.3. Rest of North America
11.12. Incremental Opportunity Analysis
12. Europe Hair Dryer Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Covid-19 Impact Analysis
12.3. Price Trend Analysis
12.3.1. Weighted Average Price
12.4. Key Trends Analysis
12.4.1. Supplier Side
12.4.2. Demand Side
12.5. Brand Analysis
12.6. Consumer Buying Behavior
12.6.1. Brand Preference
12.6.2. Spending Capacity
12.7. Hair Dryer Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031
12.7.1. Wired
12.7.2. Wireless
12.8. Hair Dryer Market Size (US$ Mn and Thousand Units), by End-use, 2017 – 2031
12.8.1. Individual
12.8.2. Commercial
12.9. Hair Dryer Market Size (US$ Mn and Thousand Units), by Price, 2017 – 2031
12.9.1. Less than US$ 50
12.9.2. US$ 50 – US$ 100
12.9.3. More than US$ 100
12.10. Hair Dryer Market Size (US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
12.10.1. Online
12.10.1.1. E-commerce Websites
12.10.1.2. Company-owned Websites
12.10.2. Offline
12.10.2.1. Hypermarkets/Supermarkets
12.10.2.2. Departmental Stores
12.10.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
12.11. Hair Dryer Market Size (US$ Mn and Thousand Units), by Country, 2017 – 2031
12.11.1. Germany
12.11.2. France
12.11.3. UK
12.11.4. Rest of Europe
12.12. Incremental Opportunity Analysis
13. Asia Pacific Hair Dryer Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Covid-19 Impact Analysis
13.3. Price Trend Analysis
13.3.1. Weighted Average Price
13.4. Key Trends Analysis
13.4.1. Supplier Side
13.4.2. Demand Side
13.5. Brand Analysis
13.6. Consumer Buying Behavior
13.6.1. Brand Preference
13.6.2. Spending Capacity
13.7. Hair Dryer Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031
13.7.1. Wired
13.7.2. Wireless
13.8. Hair Dryer Market Size (US$ Mn and Thousand Units), by End-use, 2017 – 2031
13.8.1. Individual
13.8.2. Commercial
13.9. Hair Dryer Market Size (US$ Mn and Thousand Units), by Price, 2017 – 2031
13.9.1. Less than US$ 50
13.9.2. US$ 50 – US$ 100
13.9.3. More than US$ 100
13.10. Hair Dryer Market Size (US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
13.10.1. Online
13.10.1.1. E-commerce Websites
13.10.1.2. Company-owned Websites
13.10.2. Offline
13.10.2.1. Hypermarkets/Supermarkets
13.10.2.2. Departmental Stores
13.10.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
13.11. Hair Dryer Market Size (US$ Mn and Thousand Units), by Country, 2017 – 2031
13.11.1. China
13.11.2. Japan
13.11.3. India
13.11.4. Rest of Asia Pacific
13.12. Incremental Opportunity Analysis
14. Middle East & Africa Hair Dryer Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Covid-19 Impact Analysis
14.3. Price Trend Analysis
14.3.1. Weighted Average Price
14.4. Key Trends Analysis
14.4.1. Supplier Side
14.4.2. Demand Side
14.5. Brand Analysis
14.6. Consumer Buying Behavior
14.6.1. Brand Preference
14.6.2. Spending Capacity
14.7. Hair Dryer Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031
14.7.1. Wired
14.7.2. Wireless
14.8. Hair Dryer Market Size (US$ Mn and Thousand Units), by End-use, 2017 – 2031
14.8.1. Individual
14.8.2. Commercial
14.9. Hair Dryer Market Size (US$ Mn and Thousand Units), by Price, 2017 – 2031
14.9.1. Less than US$ 50
14.9.2. US$ 50 – US$ 100
14.9.3. More than US$ 100
14.10. Hair Dryer Market Size (US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
14.10.1. Online
14.10.1.1. E-commerce Websites
14.10.1.2. Company-owned Websites
14.10.2. Offline
14.10.2.1. Hypermarkets/Supermarkets
14.10.2.2. Departmental Stores
14.10.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
14.11. Hair Dryer Market Size (US$ Mn and Thousand Units), by Country, 2017 – 2031
14.11.1. GCC
14.11.2. South Africa
14.11.3. Rest of Middle East & Africa
14.12. Incremental Opportunity Analysis
15. South America Hair Dryer Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Covid-19 Impact Analysis
15.3. Price Trend Analysis
15.3.1. Weighted Average Price
15.4. Key Trends Analysis
15.4.1. Supplier Side
15.4.2. Demand Side
15.5. Brand Analysis
15.6. Consumer Buying Behavior
15.6.1. Brand Preference
15.6.2. Spending Capacity
15.7. Hair Dryer Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031
15.7.1. Wired
15.7.2. Wireless
15.8. Hair Dryer Market Size (US$ Mn and Thousand Units), by End-use, 2017 – 2031
15.8.1. Individual
15.8.2. Commercial
15.9. Hair Dryer Market Size (US$ Mn and Thousand Units), by Price, 2017 – 2031
15.9.1. Less than US$ 50
15.9.2. US$ 50 – US$ 100
15.9.3. More than US$ 100
15.10. Hair Dryer Market Size (US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
15.10.1. Online
15.10.1.1. E-commerce Websites
15.10.1.2. Company-owned Websites
15.10.2. Offline
15.10.2.1. Hypermarkets/Supermarkets
15.10.2.2. Departmental Stores
15.10.2.3. Others (Electronics Retail Stores, Brand Stores, etc.)
15.11. Hair Dryer Market Size (US$ Mn and Thousand Units), by Country, 2017 – 2031
15.11.1. Brazil
15.11.2. Rest of South America
15.12. Incremental Opportunity Analysis
16. Competition Landscape
16.1. Market Player – Competition Dashboard
16.2. Market Share Analysis (%) – 2020
16.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
16.3.1. Koninklijke Philips N.V.
16.3.1.1. Company Overview
16.3.1.2. Sales Area/Geographical Presence
16.3.1.3. Revenue
16.3.1.4. Strategy & Business Overview
16.3.2. Procter & Gamble
16.3.2.1. Company Overview
16.3.2.2. Sales Area/Geographical Presence
16.3.2.3. Revenue
16.3.2.4. Strategy & Business Overview
16.3.3. Dyson
16.3.3.1. Company Overview
16.3.3.2. Sales Area/Geographical Presence
16.3.3.3. Revenue
16.3.3.4. Strategy & Business Overview
16.3.4. Panasonic Corporation
16.3.4.1. Company Overview
16.3.4.2. Sales Area/Geographical Presence
16.3.4.3. Revenue
16.3.4.4. Strategy & Business Overview
16.3.5. Conair Corporation
16.3.5.1. Company Overview
16.3.5.2. Sales Area/Geographical Presence
16.3.5.3. Revenue
16.3.5.4. Strategy & Business Overview
16.3.6. Spectrum Brands, Inc.
16.3.6.1. Company Overview
16.3.6.2. Sales Area/Geographical Presence
16.3.6.3. Revenue
16.3.6.4. Strategy & Business Overview
16.3.7. Groupe SEB
16.3.7.1. Company Overview
16.3.7.2. Sales Area/Geographical Presence
16.3.7.3. Revenue
16.3.7.4. Strategy & Business Overview
16.3.8. Andis Company
16.3.8.1. Company Overview
16.3.8.2. Sales Area/Geographical Presence
16.3.8.3. Revenue
16.3.8.4. Strategy & Business Overview
16.3.9. Havells India Ltd.
16.3.9.1. Company Overview
16.3.9.2. Sales Area/Geographical Presence
16.3.9.3. Revenue
16.3.9.4. Strategy & Business Overview
16.3.10. Helen of Troy
16.3.10.1. Company Overview
16.3.10.2. Sales Area/Geographical Presence
16.3.10.3. Revenue
16.3.10.4. Strategy & Business Overview
16.3.11. TESCOM Co., Ltd.
16.3.11.1. Company Overview
16.3.11.2. Sales Area/Geographical Presence
16.3.11.3. Revenue
16.3.11.4. Strategy & Business Overview
16.3.12. Farouk Systems Inc.
16.3.12.1. Company Overview
16.3.12.2. Sales Area/Geographical Presence
16.3.12.3. Revenue
16.3.12.4. Strategy & Business Overview
17. Key Takeaways
17.1.1. Identification of Potential Market Spaces
17.1.2. Preferred Sales & Marketing Strategy
List of Tables
Table 1: Global Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 2: Global Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 3: Global Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 4: Global Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 5: Global Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 6: Global Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 7: Global Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 8: Global Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 9: Global Hair Dryer Market Value, by Region, US$ Mn, 2017-2031
Table 10: Global Hair Dryer Market Volume, by Region, Thousand Units, 2017-2031
Table 11: North America Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 12: North America Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 13: North America Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 14: North America Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 15: North America Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 16: North America Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 17: North America Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 18: North America Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 19: North America Hair Dryer Market Value, by Country, US$ Mn, 2017-2031
Table 20: North America Hair Dryer Market Volume, by Country, Thousand Units, 2017-2031
Table 21: Europe Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 22: Europe Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 23: Europe Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 24: Europe Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 25: Europe Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 26: Europe Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 27: Europe Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 28: Europe Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 29: Europe Hair Dryer Market Value, by Country, US$ Mn, 2017-2031
Table 30: Europe Hair Dryer Market Volume, by Country, Thousand Units, 2017-2031
Table 31: Asia Pacific Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 32: Asia Pacific Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 33: Asia Pacific Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 34: Asia Pacific Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 35: Asia Pacific Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 36: Asia Pacific Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 37: Asia Pacific Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 40: Asia Pacific Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 41: Asia Pacific Hair Dryer Market Value, by Country, US$ Mn, 2017-2031
Table 42: Asia Pacific Hair Dryer Market Volume, by Country, Thousand Units, 2017-2031
Table 43: Middle East & Africa Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 44: Middle East & Africa Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 45: Middle East & Africa Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 46: Middle East & Africa Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 47: Middle East & Africa Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 48: Middle East & Africa Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 49: Middle East & Africa Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 50: Middle East & Africa Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 51: Middle East & Africa Hair Dryer Market Value, by Country, US$ Mn, 2017-2031
Table 52: Middle East & Africa Hair Dryer Market Volume, by Country, Thousand Units, 2017-2031
Table 53: South America Hair Dryer Market Value, by Product Type, US$ Mn, 2017-2031
Table 54: South America Hair Dryer Market Volume, by Product Type, Thousand Units, 2017-2031
Table 55: South America Hair Dryer Market Value, by End-use, US$ Mn, 2017-2031
Table 56: South America Hair Dryer Market Volume, by End-use, Thousand Units, 2017-2031
Table 57: South America Hair Dryer Market Value, by Price Range, US$ Mn, 2017-2031
Table 58: South America Hair Dryer Market Volume, by Price Range, Thousand Units, 2017-2031
Table 59: South America Hair Dryer Market Value, by Distribution Channel, US$ Mn, 2017-2031
Table 60: South America Hair Dryer Market Volume, by Distribution Channel, Thousand Units, 2017-2031
Table 61: South America Hair Dryer Market Value, by Country, US$ Mn, 2017-2031
Table 62: South America Hair Dryer Market Volume, by Country, Thousand Units, 2017-2031