▶ 調査レポート

世界のガスタービン市場2022-2031:産業分析、規模、シェア、成長、動向、予測

• 英文タイトル:Gas Turbine Market (Type: Turbojet, Turboprop, Turbofan, and Afterburning Turbojet; and Technology: Heavy-duty Gas Turbine, Industrial Gas Turbine, and Aero-derivative Gas Turbine) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Transparency Market Researchが調査・発行した産業分析レポートです。世界のガスタービン市場2022-2031:産業分析、規模、シェア、成長、動向、予測 / Gas Turbine Market (Type: Turbojet, Turboprop, Turbofan, and Afterburning Turbojet; and Technology: Heavy-duty Gas Turbine, Industrial Gas Turbine, and Aero-derivative Gas Turbine) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031 / MRC2301D082資料のイメージです。• レポートコード:MRC2301D082
• 出版社/出版日:Transparency Market Research / 2022年10月20日
• レポート形態:英文、PDF、269ページ
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レポート概要
Transparency Market Research社の市場調査書では、世界のガスタービン市場について調査・分析を行い、序論、仮定、調査手法、エグゼクティブサマリー、市場概要、種類別(ターボジェット、ターボプロップ、ターボファン、アフターバーニングターボジェット)分析、容量別(40MW以下、41-120MW、121-300MW、301MW以上)分析、技術別(重機用ガスタービン、工業用ガスタービン、航空機用ガスタービン)分析、サイクル別(オープンサイクル、コンバインドサイクル)分析、地域別(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)分析、競争状況、重要事項などの内容を整理しました。並びに、当書に掲載されている企業情報には、Kawasaki Heavy Industries, Ltd.、Siemens Energy AG、Capstone Green Energy Corporation、General Electric Company、Ansaldo Energia S.p.A.、Mitsubishi Heavy Industries, Ltd.、United Engine Corporation、Rolls-Royce Holdings plc、Harbin Electric Machinery Company Limited、OPRA Turbines、Solar Turbines Incorporated、Bharat Heavy Electricals Limited、Centrax Gas Turbines、MTU Aero Engines AGなどが含まれています。
・序論
・仮定
・調査手法
・エグゼクティブサマリー
・市場概要
・世界のガスタービン市場規模:種類別
- ターボジェットの市場規模
- ターボプロップの市場規模
- ターボファンの市場規模
- アフターバーニングターボジェットの市場規模
・世界のガスタービン市場規模:容量別
- 40MW以下ガスタービンの市場規模
- 41-120MWガスタービンの市場規模
- 121-300MWガスタービンの市場規模
- 301MW以上ガスタービンの市場規模
・世界のガスタービン市場規模:技術別
- 重機用ガスタービンの市場規模
- 工業用ガスタービンの市場規模
- 航空機用ガスタービンの市場規模
・世界のガスタービン市場規模:サイクル別
- オープンサイクル型ガスタービンの市場規模
- コンバインドサイクル型ガスタービンの市場規模
・世界のガスタービン市場規模:地域別
- 北米のガスタービン市場規模
- ヨーロッパのガスタービン市場規模
- アジア太平洋のガスタービン市場規模
- 中東・アフリカのガスタービン市場規模
- 南米のガスタービン市場規模
・競争状況
・重要事項

Gas Turbine Market – Scope of Report
TMR’s report on the global gas turbine market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 to 2031. The report provides revenue of the global gas turbine market for the period 2017–2031, considering 2021 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global gas turbine market from 2022 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the gas turbine market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global gas turbine market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report sheds light on the changing competitive dynamics in the global gas turbine market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global gas turbine market.

The report delves into the competitive landscape of the global gas turbine market. Key players operating in the global gas turbine market have been identified and each one of these has been profiled, in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global gas turbine market profiled in this report.

RESEARCH METHODOLOGY

The research methodology will be a combination of exhaustive primary and secondary research to analyze the market gas turbine.

Secondary Research

Secondary research includes a search of company literature, technical writing, patent data, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that we typically refer, but are not limited to:

Company websites, presentations, annual reports, white papers, technical paper, product brochure
Internal and external proprietary databases and relevant patents
National government documents, statistical databases, and market reports
News articles, press releases, and webcasts specific to companies operating in the market

Specific Secondary Sources:

Industry Sources:
WorldWideScience.org
Elsevier, Inc.
National Institutes of Health (NIH)
PubMed
NCBI
Department of Health Care Service
Trade Data Sources
Trade Map
UN Comtrade
Trade Atlas
Company Information
OneSource Business Browser
Hoover’s
Factiva
Bloomberg
Mergers & Acquisitions
Thomson Mergers & Acquisitions
MergerStat
Profound

Primary Research

During the course of research, we conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents bulk of research efforts, supplemented by extensive secondary research.

We conduct primary interviews on the ongoing basis with industry participants and commentators to validate data and analysis. A typical research interview fulfills the following functions:

Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
Helps in validating and strengthening secondary research findings
Further develops the analysis team’s expertise and market understanding
Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically take part in such a process include, but are not limited to:

Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
Purchasing/Sourcing managers, technical personnel, distributors
Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets
Key opinion leaders specializing in different areas corresponding to different industry verticals

List of primary participants, but not limited to:

Advanced Oncotherapy PLC
Danfysik A/S
Hitachi, Ltd.
IBA Worldwide
Mevion Medical Systems, Inc.

Data Triangulation: Information culled from “Secondary & Primary Sources” is cross-checked with “TMR Knowledge Repository”, which is updated every quarter.

Market Estimation: Market size estimations involved in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we employed modeling techniques in order to produce comprehensive datasets. A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:

Demographic Data: Healthcare expenditure, inflation rates, and others
Industry Indicators: R&D investment, technology stage, and infrastructure, sector growth, and facilities

Market Forecasting: Market forecasts for various segments are derived taking into account drivers, restraints/challenges, and opportunities prevailing in the market and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise surgery data are some of the other pivotal factors, which are considered to derive market forecasts.

レポート目次

1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. End-use Industry Overview
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. COVID-19 Impact Analysis
5.8. Regulatory Frame Work
5.9. Technological Roadmap
5.10. Global Gas Turbine Market Analysis and Forecast, 2017 – 2031
5.10.1. Market Value Projections (US$ Bn)
5.10.2. Market Volume Projections (Thousand Units)
6. Global Gas Turbine Market Analysis and Forecast, by Type
6.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
6.1.1. Turbojet
6.1.2. Turboprop
6.1.3. Turbofan
6.1.4. Afterburning Turbojet
6.2. Incremental Opportunity, By Type
7. Global Gas Turbine Market Analysis and Forecast, by Capacity
7.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
7.1.1. Below 40 MW
7.1.2. 41-120 MW
7.1.3. 121-300 MW
7.1.4. 301 MW and Above
7.2. Incremental Opportunity, By Capacity
8. Global Gas Turbine Market Analysis and Forecast, by Technology
8.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
8.1.1. Heavy-duty Gas Turbine
8.1.2. Industrial Gas Turbine
8.1.3. Aero-derivative Gas Turbine
8.2. Incremental Opportunity, By Weight
9. Global Gas Turbine Market Analysis and Forecast, by Cycle
9.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
9.1.1. Open Cycle
9.1.2. Combined Cycle
9.2. Incremental Opportunity, By Cycle
10. Global Gas Turbine Market Analysis and Forecast, by Application
10.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
10.1.1. Electric Power Generation
10.1.2. Industrial Usage
10.1.3. Marine Propulsion
10.1.4. Locomotive Propulsion
10.1.5. Automotive Propulsion
10.2. Incremental Opportunity, By Application
11. Global Gas Turbine Market Analysis and Forecast, Region
11.1. Global Gas Turbine Market Size (US$ Bn and Thousand Units), by Region, 2017 – 2031
11.1.1. North America
11.1.2. Europe
11.1.3. Asia Pacific
11.1.4. Middle East & Africa
11.1.5. South America
11.2. Incremental Opportunity, By Region
12. North America Gas Turbine Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Key Supplier Analysis
12.3. Price Trend Analysis
12.3.1. Weighted Average Selling Price (US$)
12.4. Key Trends Analysis
12.4.1. Demand Side Analysis
12.4.2. Supply Side Analysis
12.5. COVID-19 Impact Analysis
12.6. Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
12.6.1. Turbojet
12.6.2. Turboprop
12.6.3. Turbofan
12.6.4. Afterburning Turbojet
12.7. Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
12.7.1. Below 40 MW
12.7.2. 40-120 MW
12.7.3. 121-300 MW
12.7.4. 301 MW and Above
12.8. Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
12.8.1. Heavy-duty Gas Turbine
12.8.2. Industrial Gas Turbine
12.8.3. Aero-derivative Gas Turbine
12.9. Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
12.9.1. Open Cycle
12.9.2. Combined Cycle
12.10. Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
12.10.1. Electric Power Generation
12.10.2. Industrial Usage
12.10.3. Marine Propulsion
12.10.4. Locomotive Propulsion
12.10.5. Automotive Propulsion
12.11. Gas Turbine Market Size (US$ Bn and Thousand Units), by Country/Sub-region, 2017 – 2031
12.11.1. U.S.
12.11.2. Canada
12.11.3. Rest of North America
12.12. Incremental Opportunity Analysis
13. Europe Gas Turbine Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Key Supplier Analysis
13.3. Price Trend Analysis
13.3.1. Weighted Average Selling Price (US$)
13.4. Key Trends Analysis
13.4.1. Demand Side Analysis
13.4.2. Supply Side Analysis
13.5. COVID-19 Impact Analysis
13.6. Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
13.6.1. Turbojet
13.6.2. Turboprop
13.6.3. Turbofan
13.6.4. Afterburning Turbojet
13.7. Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
13.7.1. Below 40 MW
13.7.2. 40-120 MW
13.7.3. 121-300 MW
13.7.4. 301 MW and Above
13.8. Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
13.8.1. Heavy-duty Gas Turbine
13.8.2. Industrial Gas Turbine
13.8.3. Aero-derivative Gas Turbine
13.9. Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
13.9.1. Open Cycle
13.9.2. Combined Cycle
13.10. Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
13.10.1. Electric Power Generation
13.10.2. Industrial Usage
13.10.3. Marine Propulsion
13.10.4. Locomotive Propulsion
13.11. Gas Turbine Market Size (US$ Bn and Thousand Units), by Country/Sub-region, 2017 – 2031
13.11.1. U.K.
13.11.2. Germany
13.11.3. France
13.11.4. Rest of Europe
13.12. Incremental Opportunity Analysis
14. Asia Pacific Gas Turbine Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Key Supplier Analysis
14.3. Price Trend Analysis
14.3.1. Weighted Average Selling Price (US$)
14.4. Key Trends Analysis
14.4.1. Demand Side Analysis
14.4.2. Supply Side Analysis
14.5. COVID-19 Impact Analysis
14.6. Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
14.6.1. Turbojet
14.6.2. Turboprop
14.6.3. Turbofan
14.6.4. Afterburning Turbojet
14.7. Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
14.7.1. Below 40 MW
14.7.2. 40-120 MW
14.7.3. 121-300 MW
14.7.4. 301 MW and Above
14.8. Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
14.8.1. Heavy-duty Gas Turbine
14.8.2. Industrial Gas Turbine
14.8.3. Aero-derivative Gas Turbine
14.9. Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
14.9.1. Open Cycle
14.9.2. Combined Cycle
14.10. Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
14.10.1. Electric Power Generation
14.10.2. Industrial Usage
14.10.3. Marine Propulsion
14.10.4. Locomotive Propulsion
14.11. Gas Turbine Market Size (US$ Bn and Thousand Units), by Country/Sub-region, 2017 – 2031
14.11.1. China
14.11.2. India
14.11.3. Japan
14.11.4. Rest of Asia Pacific
14.12. Incremental Opportunity Analysis
15. Middle East & Africa Gas Turbine Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Key Supplier Analysis
15.3. Price Trend Analysis
15.3.1. Weighted Average Selling Price (US$)
15.4. Key Trends Analysis
15.4.1. Demand Side Analysis
15.4.2. Supply Side Analysis
15.5. COVID-19 Impact Analysis
15.6. Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
15.6.1. Turbojet
15.6.2. Turboprop
15.6.3. Turbofan
15.6.4. Afterburning Turbojet
15.7. Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
15.7.1. Below 40 MW
15.7.2. 40-120 MW
15.7.3. 121-300 MW
15.7.4. 301 MW and Above
15.8. Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
15.8.1. Heavy-duty Gas Turbine
15.8.2. Industrial Gas Turbine
15.8.3. Aero-derivative Gas Turbine
15.9. Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
15.9.1. Open Cycle
15.9.2. Combined Cycle
15.10. Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
15.10.1. Electric Power Generation
15.10.2. Industrial Usage
15.10.3. Marine Propulsion
15.10.4. Locomotive Propulsion
15.11. Gas Turbine Market Size (US$ Bn and Thousand Units), by Country/Sub-region, 2017 – 2031
15.11.1. GCC
15.11.2. South Africa
15.11.3. Rest of Middle East & Africa
15.12. Incremental Opportunity Analysis
16. South America Gas Turbine Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Key Supplier Analysis
16.3. Price Trend Analysis
16.3.1. Weighted Average Selling Price (US$)
16.4. Key Trends Analysis
16.4.1. Demand Side Analysis
16.4.2. Supply Side Analysis
16.5. COVID-19 Impact Analysis
16.6. Gas Turbine Market Size (US$ Bn and Thousand Units), by Type, 2017 – 2031
16.6.1. Turbojet
16.6.2. Turboprop
16.6.3. Turbofan
16.6.4. Afterburning Turbojet
16.7. Gas Turbine Market Size (US$ Bn and Thousand Units), by Capacity, 2017 – 2031
16.7.1. Below 40 MW
16.7.2. 40-120 MW
16.7.3. 121-300 MW
16.7.4. 301 MW and Above
16.8. Gas Turbine Market Size (US$ Bn and Thousand Units), by Technology, 2017 – 2031
16.8.1. Heavy-duty Gas Turbine
16.8.2. Industrial Gas Turbine
16.8.3. Aero-derivative Gas Turbine
16.9. Gas Turbine Market Size (US$ Bn and Thousand Units), by Cycle, 2017 – 2031
16.9.1. Open Cycle
16.9.2. Combined Cycle
16.10. Gas Turbine Market Size (US$ Bn and Thousand Units), by Application, 2017 – 2031
16.10.1. Electric Power Generation
16.10.2. Industrial Usage
16.10.3. Marine Propulsion
16.10.4. Locomotive Propulsion
16.11. Gas Turbine Market Size (US$ Bn and Thousand Units), by Country/Sub-region, 2017 – 2031
16.11.1. Brazil
16.11.2. Rest of South America
16.12. Incremental Opportunity Analysis
17. Competition Landscape
17.1. Market Player – Competition Dashboard
17.2. Market Share Analysis (%), 2021
17.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
17.3.1. Kawasaki Heavy Industries, Ltd.
17.3.1.1. Company Overview
17.3.1.2. Sales Area/Geographical Presence
17.3.1.3. Financial/Revenue
17.3.1.4. Strategy & Business Overview
17.3.1.5. Sales Channel Analysis
17.3.1.6. Size Portfolio
17.3.2. Siemens Energy AG
17.3.2.1. Company Overview
17.3.2.2. Sales Area/Geographical Presence
17.3.2.3. Financial/Revenue
17.3.2.4. Strategy & Business Overview
17.3.2.5. Sales Channel Analysis
17.3.2.6. Size Portfolio
17.3.3. Capstone Green Energy Corporation
17.3.3.1. Company Overview
17.3.3.2. Sales Area/Geographical Presence
17.3.3.3. Financial/Revenue
17.3.3.4. Strategy & Business Overview
17.3.3.5. Sales Channel Analysis
17.3.3.6. Size Portfolio
17.3.4. General Electric Company
17.3.4.1. Company Overview
17.3.4.2. Sales Area/Geographical Presence
17.3.4.3. Financial/Revenue
17.3.4.4. Strategy & Business Overview
17.3.4.5. Sales Channel Analysis
17.3.4.6. Size Portfolio
17.3.5. Ansaldo Energia S.p.A.
17.3.5.1. Company Overview
17.3.5.2. Sales Area/Geographical Presence
17.3.5.3. Financial/Revenue
17.3.5.4. Strategy & Business Overview
17.3.5.5. Sales Channel Analysis
17.3.5.6. Size Portfolio
17.3.6. Mitsubishi Heavy Industries, Ltd.
17.3.6.1. Company Overview
17.3.6.2. Sales Area/Geographical Presence
17.3.6.3. Financial/Revenue
17.3.6.4. Strategy & Business Overview
17.3.6.5. Sales Channel Analysis
17.3.6.6. Size Portfolio
17.3.7. United Engine Corporation
17.3.7.1. Company Overview
17.3.7.2. Sales Area/Geographical Presence
17.3.7.3. Financial/Revenue
17.3.7.4. Strategy & Business Overview
17.3.7.5. Sales Channel Analysis
17.3.7.6. Size Portfolio
17.3.8. Rolls-Royce Holdings plc
17.3.8.1. Company Overview
17.3.8.2. Sales Area/Geographical Presence
17.3.8.3. Financial/Revenue
17.3.8.4. Strategy & Business Overview
17.3.8.5. Sales Channel Analysis
17.3.8.6. Size Portfolio
17.3.9. Harbin Electric Machinery Company Limited
17.3.9.1. Company Overview
17.3.9.2. Sales Area/Geographical Presence
17.3.9.3. Financial/Revenue
17.3.9.4. Strategy & Business Overview
17.3.9.5. Sales Channel Analysis
17.3.9.6. Size Portfolio
17.3.10. OPRA Turbines
17.3.10.1. Company Overview
17.3.10.2. Sales Area/Geographical Presence
17.3.10.3. Financial/Revenue
17.3.10.4. Strategy & Business Overview
17.3.10.5. Sales Channel Analysis
17.3.10.6. Size Portfolio
17.3.11. Solar Turbines Incorporated
17.3.11.1. Company Overview
17.3.11.2. Sales Area/Geographical Presence
17.3.11.3. Financial/Revenue
17.3.11.4. Strategy & Business Overview
17.3.11.5. Sales Channel Analysis
17.3.11.6. Size Portfolio
17.3.12. Bharat Heavy Electricals Limited
17.3.12.1. Company Overview
17.3.12.2. Sales Area/Geographical Presence
17.3.12.3. Financial/Revenue
17.3.12.4. Strategy & Business Overview
17.3.12.5. Sales Channel Analysis
17.3.12.6. Size Portfolio
17.3.13. Centrax Gas Turbines
17.3.13.1. Company Overview
17.3.13.2. Sales Area/Geographical Presence
17.3.13.3. Financial/Revenue
17.3.13.4. Strategy & Business Overview
17.3.13.5. Sales Channel Analysis
17.3.13.6. Size Portfolio
17.3.14. MTU Aero Engines AG
17.3.14.1. Company Overview
17.3.14.2. Sales Area/Geographical Presence
17.3.14.3. Financial/Revenue
17.3.14.4. Strategy & Business Overview
17.3.14.5. Sales Channel Analysis
17.3.14.6. Size Portfolio
18. Key Takeaway
18.1. Identification of Potential Market Spaces
18.1.1. Type
18.1.2. Capacity
18.1.3. Technology
18.1.4. Cycle
18.1.5. Application
18.1.6. Geography
18.2. Understanding the Buying Process of Customers
18.3. Preferred Sales & Marketing Strategy