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レポート概要
| トランスペアレンシー・マーケット・リサーチ社の当調査資料では、世界のリップオイル市場について総合的に調査・分析を行い、序論、仮定、調査手法、エグゼクティブサマリー、市場概要、スタイル別（ローラー、ブラシ、ペン）分析、仕上げタイプ別（色付き、無色）分析、包装サイズ別（5ml以下、5ml～10ml、10ml以上）分析、価格別（10ドル以下、11～20ドル、20ドル以上）分析、地域別（北米、ヨーロッパ、アジア太平洋、中東/アフリカ、南米）分析、競争状況、主要ポイント、企業情報などの項目を掲載しています。なお、当市場の主要企業には、e.l.f. Beauty、Equalan Pharma、Cosmiko、Charlotte Tilbury Beauty Ltd.、Burt's Bees、Revolution Beauty、Christian Dior SE、The Estée Lauder Companies Inc.、Boohoo Group PLC、Wet n Wildなどが含まれています。 ・序論 ・仮定 ・調査手法 ・エグゼクティブサマリー ・市場概要 ・世界のリップオイル市場規模：スタイル別 - ローラータイプの市場規模 - ブラシタイプの市場規模 - ペンタイプの市場規模 ・世界のリップオイル市場規模：仕上げタイプ別 - 色付きリップオイルの市場規模 - 無色リップオイルの市場規模 ・世界のリップオイル市場規模：包装サイズ別 - 包装サイズ5ml以下リップオイルの市場規模 - 包装サイズ5ml～10mlリップオイルの市場規模 - 包装サイズ10ml以上リップオイルの市場規模 ・世界のリップオイル市場規模：価格別 - 10ドル以下リップオイルの市場規模 - 11～20ドルリップオイルの市場規模 - 20ドル以上リップオイルの市場規模 ・世界のリップオイル市場規模：地域別 - 北米のリップオイル市場規模 - ヨーロッパのリップオイル市場規模 - アジア太平洋のリップオイル市場規模 - 中東/アフリカのリップオイル市場規模 - 南米のリップオイル市場規模 ・競争状況 ・主要ポイント ・企業情報 |
Lip Oil Market – Scope of Report
TMR’s report on the global lip oil market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 to 2031. The report provides revenue of the global lip oil market for the period 2017–2031, considering 2021 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global lip oil market from 2022 to 2031.
The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the lip oil market.
Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global lip oil market.
The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report sheds light on the changing competitive dynamics in the global lip oil market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global lip oil market.
The report delves into the competitive landscape of the global lip oil market. Key players operating in the global lip oil market have been identified and each one of these has been profiled, in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global lip oil market profiled in this report.
RESEARCH METHODOLOGY
The research methodology will be a combination of exhaustive primary and secondary research to analyze the market lip oil.
Secondary Research
Secondary research includes a search of company literature, technical writing, patent data, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants’ insights, and recognizing business opportunities.
Secondary research sources that we typically refer, but are not limited to:
Company websites, presentations, annual reports, white papers, technical paper, product brochure
Internal and external proprietary databases and relevant patents
National government documents, statistical databases, and market reports
News articles, press releases, and webcasts specific to companies operating in the market
Specific Secondary Sources:
Industry Sources:
WorldWideScience.org
Elsevier, Inc.
National Institutes of Health (NIH)
PubMed
NCBI
Department of Health Care Service
Trade Data Sources
Trade Map
UN Comtrade
Trade Atlas
Company Information
OneSource Business Browser
Hoover’s
Factiva
Bloomberg
Mergers & Acquisitions
Thomson Mergers & Acquisitions
MergerStat
Profound
Primary Research
During the course of research, we conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents bulk of research efforts, supplemented by extensive secondary research.
We conduct primary interviews on the ongoing basis with industry participants and commentators to validate data and analysis. A typical research interview fulfills the following functions:
Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
Helps in validating and strengthening secondary research findings
Further develops the analysis team’s expertise and market understanding
Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies
Participants who typically take part in such a process include, but are not limited to:
Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
Purchasing/Sourcing managers, technical personnel, distributors
Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets
Key opinion leaders specializing in different areas corresponding to different industry verticals
List of primary participants, but not limited to:
Advanced Oncotherapy PLC
Danfysik A/S
Hitachi, Ltd.
IBA Worldwide
Mevion Medical Systems, Inc.
Data Triangulation: Information culled from “Secondary & Primary Sources” is cross-checked with “TMR Knowledge Repository”, which is updated every quarter.
Market Estimation: Market size estimations involved in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we employed modeling techniques in order to produce comprehensive datasets. A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:
Demographic Data: Healthcare expenditure, inflation rates, and others
Industry Indicators: R&D investment, technology stage, and infrastructure, sector growth, and facilities
Market Forecasting: Market forecasts for various segments are derived taking into account drivers, restraints/challenges, and opportunities prevailing in the market and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise surgery data are some of the other pivotal factors, which are considered to derive market forecasts.
レポート目次1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Lip Care Market
5.4. Porter’s Five Forces Analysis
5.5. Industry SWOT Analysis
5.6. Value Chain Analysis
5.7. Covid-19 Impact Analysis
5.8. Regulatory Framework & Guidelines
5.9. Raw Material Analysis
5.10. Global Lip Oil Market Analysis and Forecast, 2017 – 2031
5.10.1. Market Value Projections (US$ Mn)
5.10.2. Market Volume Projections (Thousand Units)
6. Global Lip Oil Market Analysis and Forecast, By Style
6.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
6.1.1. Roller
6.1.2. Brush
6.1.3. Pen
6.2. Incremental Opportunity, By Style
7. Global Lip Oil Market Analysis and Forecast, By Finish Type
7.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
7.1.1. Color
7.1.2. Colorless
7.2. Incremental Opportunity, By Finish Type
8. Global Lip Oil Market Analysis and Forecast, By Package Size
8.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
8.1.1. Up to 5 ML
8.1.2. 5 ML to 10 ML
8.1.3. Above 10 ML
8.2. Incremental Opportunity, By Package Size
9. Global Lip Oil Market Analysis and Forecast, By Price
9.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
9.1.1. Up to US$ 10
9.1.2. US$ 11 to US$ 20
9.1.3. Above US$ 20
9.2. Incremental Opportunity, By Price
10. Global Lip Oil Market Analysis and Forecast, By Application
10.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
10.1.1. Cracked Lips
10.1.2. Dry Lips
10.1.3. Healing
10.1.4. Lip Darkening Reduction
10.1.5. Others (Lip Nourishment, Sun Protection, etc.)
10.2. Incremental Opportunity, By Application
11. Global Lip Oil Market Analysis and Forecast, By End-user
11.1. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
11.1.1. Men
11.1.2. Women
11.2. Incremental Opportunity, By End-user
12. Global Lip Oil Market Analysis and Forecast, By Distribution Channel
12.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
12.1.1. Online
12.1.1.1. E-commerce Websites
12.1.1.2. Company-owned Websites
12.1.2. Offline
12.1.2.1. Supermarkets/Hypermarkets
12.1.2.2. Specialty Stores
12.1.2.3. Others (Independent Retailers, etc.)
12.2. Incremental Opportunity, By Region
13. Global Lip Oil Market Analysis and Forecast, By Region
13.1. Lip Oil Market Size (US$ Mn and Thousand Units), By Region, 2017 – 2031
13.1.1. North America
13.1.2. Europe
13.1.3. Asia Pacific
13.1.4. Middle East & Africa
13.1.5. South America
13.2. Incremental Opportunity, By Region
14. North America Lip Oil Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Consumer Buying Behavior
14.3. Key Brand Analysis
14.4. Price Trend Analysis
14.4.1. Weighted Average Price
14.5. Key Trends Analysis
14.5.1. Demand Side Analysis
14.5.2. Supply Side Analysis
14.6. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
14.6.1. Roller
14.6.2. Brush
14.6.3. Pen
14.7. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
14.7.1. Color
14.7.2. Colorless
14.8. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
14.8.1. Up to 5 ML
14.8.2. 5 ML to 10 ML
14.8.3. Above 10 ML
14.9. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
14.9.1. Up to US$ 10
14.9.2. US$ 11 to US$ 20
14.9.3. Above US$ 20
14.10. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
14.10.1. Cracked Lips
14.10.2. Dry Lips
14.10.3. Healing
14.10.4. Lip Darkening Reduction
14.10.5. Others (Lip Nourishment, Sun Protection, etc.)
14.11. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
14.11.1. Men
14.11.2. Women
14.12. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
14.12.1. Online
14.12.1.1. E-commerce Websites
14.12.1.2. Company-owned Websites
14.12.2. Offline
14.12.2.1. Supermarkets/Hypermarkets
14.12.2.2. Specialty Stores
14.12.2.3. Others (Independent Retailers, etc.)
14.13. Lip Oil Market Size (US$ Mn) (Mn Units), By Country, 2017 – 2031
14.13.1. The U.S.
14.13.2. Canada
14.13.3. Rest of North America
14.14. Incremental Opportunity Analysis
15. Europe Lip Oil Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Consumer Buying Behavior
15.3. Key Brand Analysis
15.4. Price Trend Analysis
15.4.1. Weighted Average Price
15.5. Key Trends Analysis
15.5.1. Demand Side Analysis
15.5.2. Supply Side Analysis
15.6. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
15.6.1. Roller
15.6.2. Brush
15.6.3. Pen
15.7. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
15.7.1. Color
15.7.2. Colorless
15.8. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
15.8.1. Up to 5 ML
15.8.2. 5 ML to 10 ML
15.8.3. Above 10 ML
15.9. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
15.9.1. Up to US$ 10
15.9.2. US$ 11 to US$ 20
15.9.3. Above US$ 20
15.10. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
15.10.1. Cracked Lips
15.10.2. Dry Lips
15.10.3. Healing
15.10.4. Lip Darkening Reduction
15.10.5. Others (Lip Nourishment, Sun Protection, etc.)
15.11. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
15.11.1. Men
15.11.2. Women
15.12. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
15.12.1. Online
15.12.1.1. E-commerce Websites
15.12.1.2. Company-owned Websites
15.12.2. Offline
15.12.2.1. Supermarkets/Hypermarkets
15.12.2.2. Specialty Stores
15.12.3. Others (Independent Retailers, etc.)
15.13. Lip Oil Market Size (US$ Mn) (Mn Units), By Country, 2017 – 2031
15.13.1. U.K.
15.13.2. Germany
15.13.3. France
15.13.4. Rest of Europe
15.14. Incremental Opportunity Analysis
16. Asia Pacific Lip Oil Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Consumer Buying Behavior
16.3. Key Brand Analysis
16.4. Price Trend Analysis
16.4.1. Weighted Average Price
16.5. Key Trends Analysis
16.5.1. Demand Side Analysis
16.5.2. Supply Side Analysis
16.6. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
16.6.1. Roller
16.6.2. Brush
16.6.3. Pen
16.7. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
16.7.1. Color
16.7.2. Colorless
16.8. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
16.8.1. Up to 5 ML
16.8.2. 5 ML to 10 ML
16.8.3. Above 10 ML
16.9. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
16.9.1. Up to US$ 10
16.9.2. US$ 11 to US$ 20
16.9.3. Above US$ 20
16.10. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
16.10.1. Cracked Lips
16.10.2. Dry Lips
16.10.3. Healing
16.10.4. Lip Darkening Reduction
16.10.5. Others (Lip Nourishment, Sun Protection, etc.)
16.11. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
16.11.1. Men
16.11.2. Women
16.12. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
16.12.1. Online
16.12.1.1. E-commerce Websites
16.12.1.2. Company-owned Websites
16.12.2. Offline
16.12.2.1. Supermarkets/Hypermarkets
16.12.2.2. Specialty Stores
16.12.2.3. Others (Independent Retailers, etc.)
16.13. Lip Oil Market Size (US$ Mn) (Mn Units), By Country, 2017 – 2031
16.13.1. China
16.13.2. India
16.13.3. Japan
16.13.4. Rest of Asia Pacific
16.14. Incremental Opportunity Analysis
17. Middle East & Africa Lip Oil Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Consumer Buying Behavior
17.3. Key Brand Analysis
17.4. Price Trend Analysis
17.4.1. Weighted Average Price
17.5. Key Trends Analysis
17.5.1. Demand Side Analysis
17.5.2. Supply Side Analysis
17.6. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
17.6.1. Roller
17.6.2. Brush
17.6.3. Pen
17.7. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
17.7.1. Color
17.7.2. Colorless
17.8. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
17.8.1. Up to 5 ML
17.8.2. 5 ML to 10 ML
17.8.3. Above 10 ML
17.9. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
17.9.1. Up to US$ 10
17.9.2. US$ 11 to US$ 20
17.9.3. Above US$ 20
17.10. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
17.10.1. Cracked Lips
17.10.2. Dry Lips
17.10.3. Healing
17.10.4. Lip Darkening Reduction
17.10.5. Others (Lip Nourishment, Sun Protection, etc.)
17.11. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
17.11.1. Men
17.11.2. Women
17.12. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
17.12.1. Online
17.12.1.1. E-commerce Websites
17.12.1.2. Company-owned Websites
17.12.2. Offline
17.12.2.1. Supermarkets/Hypermarkets
17.12.2.2. Specialty Stores
17.12.2.3. Others (Independent Retailers, etc.)
17.13. Lip Oil Market Size (US$ Mn) (Thousand Units), By Country, 2017 – 2031
17.13.1. GCC
17.13.2. South Africa
17.13.3. Rest of Middle East & Africa
17.14. Incremental Opportunity Analysis
18. South America Lip Oil Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Consumer Buying Behavior
18.3. Key Brand Analysis
18.4. Price Trend Analysis
18.4.1. Weighted Average Price
18.5. Key Trends Analysis
18.5.1. Demand Side Analysis
18.5.2. Supply Side Analysis
18.6. Lip Oil Market Size (US$ Mn and Thousand Units), By Style, 2017 – 2031
18.6.1. Roller
18.6.2. Brush
18.6.3. Pen
18.7. Lip Oil Market Size (US$ Mn and Thousand Units), By Finish Type, 2017 – 2031
18.7.1. Color
18.7.2. Colorless
18.8. Lip Oil Market Size (US$ Mn and Thousand Units), By Package Size, 2017 – 2031
18.8.1. Up to 5 ML
18.8.2. 5 ML to 10 ML
18.8.3. Above 10 ML
18.9. Lip Oil Market Size (US$ Mn and Thousand Units), By Price, 2017 – 2031
18.9.1. Up to US$ 10
18.9.2. US$ 11 to US$ 20
18.9.3. Above US$ 20
18.10. Lip Oil Market Size (US$ Mn and Thousand Units), By Application, 2017 – 2031
18.10.1. Cracked Lips
18.10.2. Dry Lips
18.10.3. Healing
18.10.4. Lip Darkening Reduction
18.10.5. Others (Lip Nourishment, Sun Protection, etc.)
18.11. Lip Oil Market Size (US$ Mn and Thousand Units), By End-user, 2017 – 2031
18.11.1. Men
18.11.2. Women
18.12. Lip Oil Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 – 2031
18.12.1. Online
18.12.1.1. E-commerce Websites
18.12.1.2. Company-owned Websites
18.12.2. Offline
18.12.2.1. Supermarkets/Hypermarkets
18.12.2.2. Specialty Stores
18.12.2.3. Others (Independent Retailers, etc.)
18.13. Lip Oil Market Size (US$ Mn) (Mn Units), By Country, 2017 – 2031
18.13.1. Brazil
18.13.2. Rest of South America
18.14. Incremental Opportunity Analysis
19. Competition Landscape
19.1. Market Player – Competition Dashboard
19.2. Market Share Analysis % (2021)
19.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview, Go-To-Market Strategy)
19.3.1. e.l.f. Beauty
19.3.1.1. Company Overview
19.3.1.2. Sales Area/Geographical Presence
19.3.1.3. Revenue
19.3.1.4. Strategy & Business Overview
19.3.1.5. Go-To-Market Strategy
19.3.2. Equalan Pharma
19.3.2.1. Company Overview
19.3.2.2. Sales Area/Geographical Presence
19.3.2.3. Revenue
19.3.2.4. Strategy & Business Overview
19.3.2.5. Go-To-Market Strategy
19.3.3. Cosmiko
19.3.3.1. Company Overview
19.3.3.2. Sales Area/Geographical Presence
19.3.3.3. Revenue
19.3.3.4. Strategy & Business Overview
19.3.3.5. Go-To-Market Strategy
19.3.4. Charlotte Tilbury Beauty Ltd.
19.3.4.1. Company Overview
19.3.4.2. Sales Area/Geographical Presence
19.3.4.3. Revenue
19.3.4.4. Strategy & Business Overview
19.3.4.5. Go-To-Market Strategy
19.3.5. Burt’s Bees
19.3.5.1. Company Overview
19.3.5.2. Sales Area/Geographical Presence
19.3.5.3. Revenue
19.3.5.4. Strategy & Business Overview
19.3.5.5. Go-To-Market Strategy
19.3.6. Revolution Beauty
19.3.6.1. Company Overview
19.3.6.2. Sales Area/Geographical Presence
19.3.6.3. Revenue
19.3.6.4. Strategy & Business Overview
19.3.6.5. Go-To-Market Strategy
19.3.7. Christian Dior SE
19.3.7.1. Company Overview
19.3.7.2. Sales Area/Geographical Presence
19.3.7.3. Revenue
19.3.7.4. Strategy & Business Overview
19.3.7.5. Go-To-Market Strategy
19.3.8. The Estee Lauder Companies Inc.
19.3.8.1. Company Overview
19.3.8.2. Sales Area/Geographical Presence
19.3.8.3. Revenue
19.3.8.4. Strategy & Business Overview
19.3.8.5. Go-To-Market Strategy
19.3.9. Boohoo Group PLC
19.3.9.1. Company Overview
19.3.9.2. Sales Area/Geographical Presence
19.3.9.3. Revenue
19.3.9.4. Strategy & Business Overview
19.3.9.5. Go-To-Market Strategy
19.3.10. Wet n Wild
19.3.10.1. Company Overview
19.3.10.2. Sales Area/Geographical Presence
19.3.10.3. Revenue
19.3.10.4. Strategy & Business Overview
19.3.10.5. Go-To-Market Strategy
19.3.11. Hermes
19.3.11.1. Company Overview
19.3.11.2. Sales Area/Geographical Presence
19.3.11.3. Revenue
19.3.11.4. Strategy & Business Overview
19.3.11.5. Go-To-Market Strategy
19.3.12. Nicka K New York
19.3.12.1. Company Overview
19.3.12.2. Sales Area/Geographical Presence
19.3.12.3. Revenue
19.3.12.4. Strategy & Business Overview
19.3.12.5. Go-To-Market Strategy
20. Key Takeaways
20.1. Identification of Potential Market Spaces
20.1.1. Style
20.1.2. Finish Type
20.1.3. Package Size
20.1.4. Price
20.1.5. Application
20.1.6. End-user
20.1.7. Distribution Channel
20.1.8. Region
20.2. Preferred Sales & Marketing Strategy
20.3. Prevailing Market Risks