▶ 調査レポート

ホームシアター用シートのグローバル市場(2022年-2031年):個人用椅子、2列用椅子、3列用椅子、4列用椅子、5列以上用椅子

• 英文タイトル:Home Theater Seating Market (Product Type: Individual Chair, Row of Two, Row of Three, Row of Four, and Row of Five or More) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Transparency Market Researchが調査・発行した産業分析レポートです。ホームシアター用シートのグローバル市場(2022年-2031年):個人用椅子、2列用椅子、3列用椅子、4列用椅子、5列以上用椅子 / Home Theater Seating Market (Product Type: Individual Chair, Row of Two, Row of Three, Row of Four, and Row of Five or More) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031 / MRC2304D054資料のイメージです。• レポートコード:MRC2304D054
• 出版社/出版日:Transparency Market Research / 2023年1月16日
• レポート形態:英文、PDF、150ページ
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レポート概要
Transparency Market Research社の当調査レポートでは、ホームシアター用シートの世界市場を分析し、市場実態を明らかにしています。本書は、序論、仮定、調査手法、エグゼクティブサマリー、市場概要、製品別(個人用椅子、2列用椅子、3列用椅子、4列用椅子、5列以上用椅子)分析、カテゴリー別(椅子、ラウンジャー)分析、素材別(レザー、ファブリック)分析、価格別(100ドル以下、100~500ドル、501~1000ドル、1000ドル以上)分析、地域別(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)分析、競争状況、主要ポイントなどを収録しています。また、Cineak NV、Fortress Seating、Verona - Valencia Theater Seating、Octane Seating、Seatcraft、Moovia (VISIVO GmbH & Co. KG.)、Vismara F.lli sas、ELITE HTS、PREMIEREHTS, LLCなどの企業情報を掲載しています。
・序論
・仮定
・調査方法
・エグゼクティブサマリー
・市場概要
・世界のホームシアター用シート市場規模:製品別
- 個人用椅子の市場規模
- 2列用椅子の市場規模
- 3列用椅子の市場規模
- 4列用椅子の市場規模
- 5列以上用椅子の市場規模
・世界のホームシアター用シート市場規模:カテゴリー別
- 椅子の市場規模
- ラウンジャーの市場規模
・世界のホームシアター用シート市場規模:素材別
- ホームシアター用レザー座席の市場規模
- ホームシアター用ファブリック座席の市場規模
・世界のホームシアター用シート市場規模:価格別
- 100ドル以下のホームシアター用シート市場規模
- 100~500ドルのホームシアター用シート市場規模
- 501~1000ドルのホームシアター用シート市場規模
- 1000ドル以上のホームシアター用シート市場規模
・世界のホームシアター用シート市場規模:地域別
- 北米のホームシアター用シート市場規模
- ヨーロッパのホームシアター用シート市場規模
- アジア太平洋のホームシアター用シート市場規模
- 中東・アフリカのホームシアター用シート市場規模
- 南米のホームシアター用シート市場規模
・競争状況
・主要ポイント

Home Theater Seating Market – Scope of Report
TMR’s report on the global home theater seating market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 to 2031. The report provides revenue of the global home theater seating market for the period 2017–2031, considering 2022 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global home theater seating market from 2022 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the home theater seating market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global home theater seating market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report sheds light on the changing competitive dynamics in the global home theater seating market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global home theater seating market.

The report delves into the competitive landscape of the global home theater seating market. Key players operating in the global home theater seating market have been identified and each one of these has been profiled, in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global home theater seating market profiled in this report.

RESEARCH METHODOLOGY
The research methodology will be a combination of exhaustive primary and secondary research to analyze the market home theater seating.

Secondary Research

Secondary research includes a search of company literature, technical writing, patent data, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that we typically refer, but are not limited to:

Company websites, presentations, annual reports, white papers, technical paper, product brochure
Internal and external proprietary databases and relevant patents
National government documents, statistical databases, and market reports
News articles, press releases, and webcasts specific to companies operating in the market

Specific Secondary Sources:

• Industry Sources:
o WorldWideScience.org
o Elsevier, Inc.
o National Institutes of Health (NIH)
o PubMed
o NCBI
o Department of Health Care Service
• Trade Data Sources
o Trade Map
o UN Comtrade
o Trade Atlas
• Company Information
o OneSource Business Browser
o Hoover’s
o Factiva
o Bloomberg
• Mergers & Acquisitions
o Thomson Mergers & Acquisitions
o MergerStat
o Profound

Primary Research

During the course of research, we conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents bulk of research efforts, supplemented by extensive secondary research.

We conduct primary interviews on the ongoing basis with industry participants and commentators to validate data and analysis. A typical research interview fulfills the following functions:

Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
Helps in validating and strengthening secondary research findings
Further develops the analysis team’s expertise and market understanding
Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies
Participants who typically take part in such a process include, but are not limited to:

Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
Purchasing/Sourcing managers, technical personnel, distributors
Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets
Key opinion leaders specializing in different areas corresponding to different industry verticals
List of primary participants, but not limited to:

Advanced Oncotherapy PLC
Danfysik A/S
Hitachi, Ltd.
IBA Worldwide
Mevion Medical Systems, Inc.

Data Triangulation: Information culled from “Secondary & Primary Sources” is cross-checked with “TMR Knowledge Repository”, which is updated every quarter.

Market Estimation: Market size estimations involved in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we employed modeling techniques in order to produce comprehensive datasets. A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:

Demographic Data: Healthcare expenditure, inflation rates, and others
Industry Indicators: R&D investment, technology stage, and infrastructure, sector growth, and facilities
Market Forecasting: Market forecasts for various segments are derived taking into account drivers, restraints/challenges, and opportunities prevailing in the market and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise surgery data are some of the other pivotal factors, which are considered to derive market forecasts.

レポート目次

1. Preface
    1.1. Market Definition and Scope
    1.2. Market Segmentation
    1.3. Key Research Objectives
    1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
    5.1. Market Dynamics
        5.1.1. Drivers
        5.1.2. Restraints
        5.1.3. Opportunities
    5.2. Key Trends Analysis
        5.2.1. Demand Side Analysis
        5.2.2. Supply Side Analysis
    5.3. Key Market Indicators
        5.3.1. Overall Theater Seating Market
    5.4. Porter’s Five Forces Analysis
    5.5. Value Chain Analysis
    5.6. Industry SWOT Analysis
    5.7. COVID-19 Impact Analysis
    5.8. Raw Material Analysis
    5.9. Global Home Theater Seating Market Analysis and Forecast, 2017 – 2031
        5.9.1. Market Value Projection (US$ Mn)
        5.9.2. Market Volume Projection (Thousand Units)
6. Global Home Theater Seating Market Analysis and Forecast, by Product Type
    6.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        6.1.1. Individual Chair
        6.1.2. Row of Two
        6.1.3. Row of Three
        6.1.4. Row of Four
        6.1.5. Row of Five or More
    6.2. Incremental Opportunity, By Product Type
7. Global Home Theater Seating Market Analysis and Forecast, by Category
    7.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        7.1.1. Chairs
        7.1.2. Loungers
    7.2. Incremental Opportunity, By Category
8. Global Home Theater Seating Market Analysis and Forecast, by Material
    8.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        8.1.1. Leather
        8.1.2. Fabric
    8.2. Incremental Opportunity, By Material
9. Global Home Theater Seating Market Analysis and Forecast, by Price
    9.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        9.1.1. Below US$ 100
        9.1.2. US$ 100 to US$ 500
        9.1.3. US$ 501 to US$ 1000
        9.1.4. Above US$ 1000
    9.2. Incremental Opportunity, By Price
10. Global Home Theater Seating Market Analysis and Forecast, by Distribution Channel
    10.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        10.1.1. Online
            10.1.1.1. E-commerce Websites
            10.1.1.2. Company-owned Websites
        10.1.2. Offline
            10.1.2.1. Hypermarkets/Supermarkets
            10.1.2.2. Specialty Stores
            10.1.2.3. Other Retail Stores
    10.2. Incremental Opportunity, By Distribution Channel
11. Global Home Theater Seating Market Analysis and Forecast, by Region
    11.1. Global Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2017 – 2031
        11.1.1. North America
        11.1.2. Europe
        11.1.3. Asia Pacific
        11.1.4. Middle East & Africa
        11.1.5. South America
    11.2. Incremental Opportunity, By Region
12. North America Home Theater Seating Market Analysis and Forecast
    12.1. Regional Snapshot
    12.2. Key Trend Analysis
        12.2.1. Demand Side
        12.2.2. Supply Side
    12.3. Brand Analysis
    12.4. Consumer Buying Behavior Analysis
    12.5. Price Trend Analysis
        12.5.1. Weighted Average Selling Price (US$)
    12.6. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        12.6.1. Individual Chair
        12.6.2. Row of Two
        12.6.3. Row of Three
        12.6.4. Row of Four
        12.6.5. Row of Five or More
    12.7. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        12.7.1. Chairs
        12.7.2. Loungers
    12.8. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        12.8.1. Leather
        12.8.2. Fabric
    12.9. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        12.9.1. Below US$ 100
        12.9.2. US$ 100 to US$ 500
        12.9.3. US$ 501 to US$ 1000
        12.9.4. Above US$ 1000
    12.10. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        12.10.1. Online
            12.10.1.1. E-commerce Websites
            12.10.1.2. Company-owned Websites
        12.10.2. Offline
            12.10.2.1. Hypermarkets/Supermarkets
            12.10.2.2. Specialty Stores
            12.10.2.3. Other Retail Stores
    12.11. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Country, 2017 – 2031
        12.11.1. U.S.
        12.11.2. Canada
        12.11.3. Rest of North America
    12.12. Incremental Opportunity Analysis
13. Europe Home Theater Seating Market Analysis and Forecast
    13.1. Regional Snapshot
    13.2. Key Trend Analysis
        13.2.1. Demand Side
        13.2.2. Supply Side
    13.3. Brand Analysis
    13.4. Consumer Buying Behavior Analysis
    13.5. Price Trend Analysis
        13.5.1. Weighted Average Selling Price (US$)
    13.6. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        13.6.1. Individual Chair
        13.6.2. Row of Two
        13.6.3. Row of Three
        13.6.4. Row of Four
        13.6.5. Row of Five or More
    13.7. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        13.7.1. Chairs
        13.7.2. Loungers
    13.8. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        13.8.1. Leather
        13.8.2. Fabric
    13.9. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        13.9.1. Below US$ 100
        13.9.2. US$ 100 to US$ 500
        13.9.3. US$ 501 to US$ 1000
        13.9.4. Above US$ 1000
    13.10. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        13.10.1. Online
            13.10.1.1. E-commerce Websites
            13.10.1.2. Company-owned Websites
        13.10.2. Offline
            13.10.2.1. Hypermarkets/Supermarkets
            13.10.2.2. Specialty Stores
            13.10.2.3. Other Retail Stores
    13.11. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Country, 2017 – 2031
        13.11.1. Germany
        13.11.2. U.K.
        13.11.3. France
        13.11.4. Rest of Europe
    13.12. Incremental Opportunity Analysis
14. Asia Pacific Home Theater Seating Market Analysis and Forecast
    14.1. Regional Snapshot
    14.2. Key Trend Analysis
        14.2.1. Demand Side
        14.2.2. Supply Side
    14.3. Brand Analysis
    14.4. Consumer Buying Behavior Analysis
    14.5. Price Trend Analysis
        14.5.1. Weighted Average Selling Price (US$)
    14.6. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        14.6.1. Individual Chair
        14.6.2. Row of Two
        14.6.3. Row of Three
        14.6.4. Row of Four
        14.6.5. Row of Five or More
    14.7. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        14.7.1. Chairs
        14.7.2. Loungers
    14.8. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        14.8.1. Leather
        14.8.2. Fabric
    14.9. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        14.9.1. Below US$ 100
        14.9.2. US$ 100 to US$ 500
        14.9.3. US$ 501 to US$ 1000
        14.9.4. Above US$ 1000
    14.10. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        14.10.1. Online
            14.10.1.1. E-commerce Websites
            14.10.1.2. Company-owned Websites
        14.10.2. Offline
            14.10.2.1. Hypermarkets/Supermarkets
            14.10.2.2. Specialty Stores
            14.10.2.3. Other Retail Stores
    14.11. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Country, 2017 – 2031
        14.11.1. China
        14.11.2. India
        14.11.3. Japan
        14.11.4. Rest of Asia Pacific
    14.12. Incremental Opportunity Analysis
15. Middle East & Africa Home Theater Seating Market Analysis and Forecast
    15.1. Regional Snapshot
    15.2. Price Trend Analysis
        15.2.1. Weighted Average Selling Price (US$)
    15.3. Brand Analysis
    15.4. Consumer Buying Behavior Analysis
        15.4.1. Brand Awareness
        15.4.2. Average Spend
        15.4.3. Purchasing Factors
    15.5. Key Trends Analysis
        15.5.1. Demand Side Analysis
        15.5.2. Supply Side Analysis
    15.6. COVID-19 Impact Analysis
    15.7. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        15.7.1. Individual Chair
        15.7.2. Row of Two
        15.7.3. Row of Three
        15.7.4. Row of Four
        15.7.5. Row of Five or More
    15.8. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        15.8.1. Chairs
        15.8.2. Loungers
    15.9. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        15.9.1. Leather
        15.9.2. Fabric
    15.10. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        15.10.1. Below US$ 100
        15.10.2. US$ 100 to US$ 500
        15.10.3. US$ 501 to US$ 1000
        15.10.4. Above US$ 1000
    15.11. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        15.11.1. Online
            15.11.1.1. E-commerce Websites
            15.11.1.2. Company-owned Websites
        15.11.2. Offline
            15.11.2.1. Hypermarkets/Supermarkets
            15.11.2.2. Specialty Stores
            15.11.2.3. Other Retail Stores
    15.12. Home Theater Seating Market Size (US$ Mn and Thousand Units), By Country, 2017 – 2031
        15.12.1. GCC
        15.12.2. South Africa
        15.12.3. Rest of Middle East & Africa
    15.13. Incremental Opportunity Analysis
16. South America Home Theater Seating Market Analysis and Forecast
    16.1. Regional Snapshot
    16.2. Price Trend Analysis
        16.2.1. Weighted Average Selling Price (US$)
    16.3. Brand Analysis
    16.4. Consumer Buying Behavior Analysis
        16.4.1. Brand Awareness
        16.4.2. Average Spend
        16.4.3. Purchasing Factors
    16.5. Key Trends Analysis
        16.5.1. Demand Side Analysis
        16.5.2. Supply Side Analysis
    16.6. COVID-19 Impact Analysis
    16.7. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
        16.7.1. Individual Chair
        16.7.2. Row of Two
        16.7.3. Row of Three
        16.7.4. Row of Four
        16.7.5. Row of Five or More
    16.8. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Category, 2017 – 2031
        16.8.1. Chairs
        16.8.2. Loungers
    16.9. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Material, 2017 – 2031
        16.9.1. Leather
        16.9.2. Fabric
    16.10. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
        16.10.1. Below US$ 100
        16.10.2. US$ 100 to US$ 500
        16.10.3. US$ 501 to US$ 1000
        16.10.4. Above US$ 1000
    16.11. Home Theater Seating Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
        16.11.1. Online
            16.11.1.1. E-commerce Websites
            16.11.1.2. Company-owned Websites
        16.11.2. Offline
            16.11.2.1. Hypermarkets/Supermarkets
            16.11.2.2. Specialty Stores
            16.11.2.3. Other Retail Stores
    16.12. Home Theater Seating Market Size (US$ Mn and Thousand Units), By Country, 2017 – 2031
        16.12.1. Brazil
        16.12.2. Rest of South America
    16.13. Incremental Opportunity Analysis
17. Competition Landscape
    17.1. Market Player – Competition Dashboard
    17.2. Market Share Analysis (%), 2021
    17.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
        17.3.1. Cineak NV
            17.3.1.1. Company Overview
            17.3.1.2. Sales Area/Geographical Presence
            17.3.1.3. Financial/Revenue
            17.3.1.4. Strategy & Business Overview
            17.3.1.5. Sales Channel Analysis
            17.3.1.6. Size Portfolio
        17.3.2. Fortress Seating
            17.3.2.1. Company Overview
            17.3.2.2. Sales Area/Geographical Presence
            17.3.2.3. Financial/Revenue
            17.3.2.4. Strategy & Business Overview
            17.3.2.5. Sales Channel Analysis
            17.3.2.6. Size Portfolio
        17.3.3. Verona – Valencia Theater Seating
            17.3.3.1. Company Overview
            17.3.3.2. Sales Area/Geographical Presence
            17.3.3.3. Financial/Revenue
            17.3.3.4. Strategy & Business Overview
            17.3.3.5. Sales Channel Analysis
            17.3.3.6. Size Portfolio
        17.3.4. ELITE HTS
            17.3.4.1. Company Overview
            17.3.4.2. Sales Area/Geographical Presence
            17.3.4.3. Financial/Revenue
            17.3.4.4. Strategy & Business Overview
            17.3.4.5. Sales Channel Analysis
            17.3.4.6. Size Portfolio
        17.3.5. Octane Seating
            17.3.5.1. Company Overview
            17.3.5.2. Sales Area/Geographical Presence
            17.3.5.3. Financial/Revenue
            17.3.5.4. Strategy & Business Overview
            17.3.5.5. Sales Channel Analysis
            17.3.5.6. Size Portfolio
        17.3.6. Seatcraft
            17.3.6.1. Company Overview
            17.3.6.2. Sales Area/Geographical Presence
            17.3.6.3. Financial/Revenue
            17.3.6.4. Strategy & Business Overview
            17.3.6.5. Sales Channel Analysis
            17.3.6.6. Size Portfolio
        17.3.7. Moovia (VISIVO GmbH & Co. KG.)
            17.3.7.1. Company Overview
            17.3.7.2. Sales Area/Geographical Presence
            17.3.7.3. Financial/Revenue
            17.3.7.4. Strategy & Business Overview
            17.3.7.5. Sales Channel Analysis
            17.3.7.6. Size Portfolio
        17.3.8. Vismara F.lli sas
            17.3.8.1. Company Overview
            17.3.8.2. Sales Area/Geographical Presence
            17.3.8.3. Financial/Revenue
            17.3.8.4. Strategy & Business Overview
            17.3.8.5. Sales Channel Analysis
            17.3.8.6. Size Portfolio
        17.3.9. PREMIEREHTS, LLC
            17.3.9.1. Company Overview
            17.3.9.2. Sales Area/Geographical Presence
            17.3.9.3. Financial/Revenue
            17.3.9.4. Strategy & Business Overview
            17.3.9.5. Sales Channel Analysis
            17.3.9.6. Size Portfolio
18. Key Takeaway
    18.1. Identification of Potential Market Spaces
        18.1.1. Product Type
        18.1.2. Category
        18.1.3. Material
        18.1.4. Price
        18.1.5. Distribution Channel
        18.1.6. Region
    18.2. Understanding Buying Process of Customers
    18.3. Preferred Sales & Marketing Strategy



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