 | • レポートコード：MRC2304G065 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、156ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：飲料 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界の健康ドリンク市場規模が予測期間中にCAGR 7.88%拡大すると見られています。本レポートでは、健康ドリンクの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（栄養強化果物・野菜ジュース、栄養ドリンク、機能性ドリンク、その他）分析、流通チャネル別（大型スーパーマーケット/スーパーマーケット、専門店、オンライン小売店、コンビニエンスストア、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、サウジアラビア、南アフリカ）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、Unilever、Mondelez International, Inc.、PepsiCo, Inc.、Abbott、The Coca-Cola Company、Danone S.A.、General Nutrition Centers Inc.、The Hain Celestial Group、Glanbia plc、Premier Nutrition Company, LLC.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の健康ドリンク市場規模：製品種類別 - 栄養強化果物・野菜ジュース - 栄養ドリンク - 機能性ドリンク - その他健康ドリンクの市場規模 ・世界の健康ドリンク市場規模：流通チャネル別 - 大型スーパーマーケット/スーパーマーケット - 専門店チャネルの市場規模 - オンライン小売店チャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - その他チャネルの市場規模 ・世界の健康ドリンク市場規模：地域別 - 北米の健康ドリンク市場規模 アメリカの健康ドリンク市場規模 カナダの健康ドリンク市場規模 メキシコの健康ドリンク市場規模 … - ヨーロッパの健康ドリンク市場規模 イギリスの健康ドリンク市場規模 ドイツの健康ドリンク市場規模 スペインの健康ドリンク市場規模 … - アジア太平洋の健康ドリンク市場規模 中国の健康ドリンク市場規模 日本の健康ドリンク市場規模 インドの健康ドリンク市場規模 … - 南米/中東の健康ドリンク市場規模 ブラジルの健康ドリンク市場規模 アルゼンチンの健康ドリンク市場規模 サウジアラビアの健康ドリンク市場規模 … ・競争状況 ・市場機会・将来動向 |
The Health Drinks Market is projected to witness a CAGR of 7.88 % over the next forecast period.
The health drinks market is one of the fastest-growing markets in the world. Consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor, consumers are increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This factor, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, drives the demand for sports nutrition products. New formulations and improved marketing schemes fuel the health drinks like functional water. In terms of flavors, citrus varieties dominate the market studied, but the market studied has witnessed the penetration of various new flavors.
The most popular but also the least exotic is adding fruit or herb extract, such as lime, strawberry, CBD, and aloe vera, among others, to give the consumer a vitamin boost. Limited edition and seasonal variants, such as Spendrups’ gingerbread water, Ondrasovka’s orange and cinnamon concoction, Danone’s coconut and pineapple flavors, are also emerging. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting for sports as their career, is also contributing positively to the market growth.
Health Drinks Market Trends
Growing Demand for Plant-based and Lactose-Free Drinks
Lactose intolerance is prevalent in developed regions such as North America and European countries. For instance, Turkey, Italy, Germany, and Spain were recorded to have some of the largest numbers of lactose-intolerant consumers. According to data published by Britannica ProCon Org. currently,69% of the population in Turkey and 72% of Italians are lactose intolerant. Moreover, Asian counties such as China and Japan are making inroads into the plant-based and lactose-free food and beverage lifestyle, thus driving the market for health drinks forward. The vegan diet has become increasingly popular due to the shift in consumer demand from animal to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, environmental and animal rights, and allergies. Therefore, to satisfy the growing demand for a plant-based diet, Coldpress launched UK’s 1st vitamin-fortified, high-pressure pasteurized smoothies in two flavors, thus meeting the increasing consumer demand for plant-based beverages.
Europe Holds the Major Share With Growing Health Consciousness
The rising focus on health and wellness and intense research activities carried out by key players, primarily on diet-related and disease-prevention methods, are expected to encourage key European players to introduce new variants of health drinks in the upcoming years. Additionally, there has been an increase in healthcare across Europe. For example, in the United Kingdom, according to “The Office for National Statistics,” a rise in nominal terms of 7.4% was projected for total current healthcare spending in 2021, to £277 billion, from 2020 levels. When the impacts of inflation on the broader economy are taken into account, the total current healthcare spending increased in real terms by 7.1% in 2021 as opposed to 10.0% in 2020. In 2021, the percentage of GDP that was attributable to healthcare was similar to the percentage in 2020, at about 11.9%. Also, Germans are trying to live healthier lifestyles; therefore, they have replaced sweetened and carbonated soft drinks with healthy beverages, especially functional water. For example, Vitamin Water Germany promotes its functional water through German basketball player Jannik Freese with social media posts on Instagram, Facebook, and Twitter. With this organic promotion, the company received a good response for its product.
Health Drinks Market Competitor Analysis
The most active health drink market companies include PepsiCo, followed by Unilever, Mondelez International, Inc., Danone S.A., General Nutrition Centers Inc., The Hain Celestial Group, Glanbia PLC, Premier Nutrition Company LLC, The Coca-Cola Company, General Nutrition Centres, Inc. Since the demand for functional beverages and other health drinks are expected to increase during the forecast period, the players are adopting various strategies such as acquisitions & mergers, partnerships, and product innovations to reach a more extensive consumer base.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fortified Fruit & Vegetables Juice
5.1.2 Nutritional Drinks
5.1.3 Functional Drinks
5.1.4 Others Product Types
5.2 Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Specialty Stores
5.2.3 Online Retail Stores
5.2.4 Convenience Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 Mondelez International, Inc.
6.3.3 PepsiCo, Inc.
6.3.4 Abbott
6.3.5 The Coca-Cola Company
6.3.6 Danone S.A.
6.3.7 General Nutrition Centers Inc.
6.3.8 The Hain Celestial Group
6.3.9 Glanbia plc
6.3.10 Premier Nutrition Company, LLC.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS