 | • レポートコード：MRC2304G119 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、150ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のポップコーン市場規模が予測期間中にCAGR 11.2%拡大すると見られています。本レポートでは、ポップコーンの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（電子レンジ用ポップコーン、レディトゥイート（RTE）ポップコーン）分析、流通チャネル別（大型スーパーマーケット/スーパーマーケット、コンビニエンスストア、オンライン小売店、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、UAE、南アフリカ）分析、競争状況、市場機会・将来動向、新型コロナウイルス感染症の影響などを整理しました。並びに、市場調査の対象企業には、Conagra Brands, Inc.、Pepsico, Inc.、The Hershey Company、Campbell Soup Company、Weaver Popcorn Bulk, LLC、Hain Celestial、Quinn Snacks, Inc.、Intersnack Group GmbH & Co. KG.、Proper Snacks、Eagle Family Foods Group LLCなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のポップコーン市場規模：種類別 - 電子レンジ用ポップコーンの市場規模 - レディトゥイート（RTE）ポップコーンの市場規模 ・世界のポップコーン市場規模：流通チャネル別 - 大型スーパーマーケット/スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン小売店チャネルの市場規模 - その他チャネルの市場規模 ・世界のポップコーン市場規模：地域別 - 北米のポップコーン市場規模 アメリカのポップコーン市場規模 カナダのポップコーン市場規模 メキシコのポップコーン市場規模 … - ヨーロッパのポップコーン市場規模 イギリスのポップコーン市場規模 ドイツのポップコーン市場規模 スペインのポップコーン市場規模 … - アジア太平洋のポップコーン市場規模 中国のポップコーン市場規模 日本のポップコーン市場規模 インドのポップコーン市場規模 … - 南米/中東のポップコーン市場規模 ブラジルのポップコーン市場規模 アルゼンチンのポップコーン市場規模 UAEのポップコーン市場規模 … ・競争状況 ・市場機会・将来動向 |
The Global Popcorn Market is projected to register a CAGR of 11.2% over the next five years.
According to the nutritional information provided by The United States Popcorn Board, Popcorn’s glycemic index (GI) is around 55. A serving of five popped cups has only 100 to 150 calories, no cholesterol, and nearly no fat (0.1 g per cup). Additionally, Popcorn contains several crucial vitamins for health, such as folate, niacin, riboflavin, thiamin, pantothenic acid, and vitamins B6, A, E, and K. About 8% of the recommended daily intake of iron is provided by a serving of Popcorn, while calcium, copper, magnesium, manganese, phosphorus, potassium, and zinc are at low levels.
The popcorn market has also seen the influence of the trends driving the more significant snacking industry. With the emergence of various flavors, consumer choices are shifting towards gourmet popcorn. Moreover, other movements, such as all-natural flavors and clean-label ingredients, are also impacting product launches by companies in the popcorn market. Popcorn is a whole grain that has never been processed and contains no added additives, hidden ingredients, or genetically modified organisms (GMOs). This sweet little kernel contains a hearty whole grain that is ideal for today’s health-conscious consumer because it is naturally low in fat and calories, gluten-free, and non-GMO. Therefore, Popcorn has remained incredibly popular over time.
An increasing trend toward the fusion of snacks and caramel candies is being observed in the market. Companies are observed to be offering Popcorn coated with melted caramels in small packs, which are being advertised as sweet snacks. Due to the rising market trend of ingredient transparency and traceability, companies are now adhering to strict quality standards by including ingredients and packaging formats.
Popcorn Market Trends
Innovation in Flavor driving the market
The United States Popcorn Board estimates that American consumers eat around 14 billion quarts of freshly popped popcorn per year, with 70% of that popcorn consumed at home. 90% of popcorn purchased for domestic use is unpopped, including RTE popcorn. Convenience food demand is increasing at a faster rate as a result of shifting social and economic patterns, rising food and beverage expenditure, more awareness of healthier foods, alterations in meal patterns and ingrained eating habits, and the desire to try new flavors is driving the market, Key players offer healthy ready-to-eat popcorn packets in different flavors which is further boosting the popcorn market. Also, there is an increased demand for popcorn as the young population thrives on a snack readily available in the market with various flavors. Consumers are now interested in flavor innovation in the popcorn category because ready-to-eat popcorn’s pre-popped convenience makes it the ideal medium for multiple tastes and toppings. A large number of individuals purchase new and innovative flavors that include dried cranberries, candies, and ones with seasonal flavors like pumpkin spice and gingerbread, in addition to well-known flavors like cheese and chocolate or caramel-covered popcorn.
Additionally, in January 2022, in celebration of World Popcorn Day, INOX Leisure Ltd. (INOX), India’s largest multiplex chain, announced the release of two new popcorn flavors: Tandoori and Tiramisu. These two varieties complement INOX’s current selection of flavors, including Cheese, Caramel, and Classic Salted. It aims to provide delightful snacking options to improve the movie-going experience, strengthen its F&B offerings outside cinemas, and cater to a broader range of audiences.
North America the Leading Consumer for Popcorn
The Midwest, also referred to as the Corn Belt of the United States, produces the majority of the popcorn that is farmed and marketed globally. According to the United States Popcorn Board, the lengthy and hot summers in the Midwest provide ample time for agricultural growth. The soil is deep, nutritious, and abundant in organic matter, giving plants the nutrition they need to flourish. The Midwest receives ample water from neighboring rivers, lakes, and wells or through regular rainfall and irrigation systems. Crop planting and harvesting are made simpler by the flat terrain. The Midwest, particularly Illinois, Indiana, Iowa, Kentucky, Michigan, Missouri, Nebraska, and Ohio, is where the majority of United States popcorn is cultivated.
North America has traditionally been the largest market for popcorn globally. The trend of healthy snacking has impacted the growth of the popcorn market in the region. Much of this growth can be attributed to the double-digit growth rate associated with ready-to-eat popcorn. The factors driving the growth in the North American region are an increase in the consumption of popcorn in multiplexes, inflated consumption of popcorn owing to its health advantages, and the emergency of microwave popcorn. Also, innovations are creating items leisurely for humankind through machines like the popinator. In order to attain a larger share in the popcorn market in North America, manufacturers are revitalizing their product portfolios by presenting a clean-label ingredient version of the product range through existing brands or new launches.
Popcorn Market Competitor Analysis
The global popcorn market is competitive, with a significant presence of international players and private labels. New entrants focus on tapping niche segments such as gourmet popcorn with new flavors and piggybacking on the health and wellness trends associated with snacking. Key players in the market are ConAgra Brands, Campbell Soup Company, Weaver Popcorn Bulk, LLC, and Pepsico Inc. The market is fiercely competitive piggybacking, and market-leading brands are increasingly focusing on product line expansions to emerge as category winners.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Microwave Popcorn
5.1.2 Ready-to-Eat (RTE) Popcorn
5.2 Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Conagra Brands, Inc.
6.3.2 Pepsico, Inc.
6.3.3 The Hershey Company
6.3.4 Campbell Soup Company
6.3.5 Weaver Popcorn Bulk, LLC
6.3.6 Hain Celestial
6.3.7 Quinn Snacks, Inc.
6.3.8 Intersnack Group GmbH & Co. KG.
6.3.9 Proper Snacks
6.3.10 Eagle Family Foods Group LLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS