 | • レポートコード：MRC2304G129 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、150ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：化学 |
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レポート概要
| Mordor Intelligence社の市場調査レポートによると、世界のプロバイオティクス市場規模が予測期間中にCAGR 8.1%拡大すると見られています。本レポートでは、プロバイオティクスの世界市場を調査対象とし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（プロバイオティクス食品、プロバイオティクス飲料、ダイエットサプリメント、動物用飼料・食品）分析、流通チャネル別（スーパーマーケット/大型スーパーマーケット、薬局・健康食品店、コンビニエンスストア、オンライン小売店、その他）分析、地域別（アメリカ、カナダ、メキシコ、スペイン、イギリス、ドイツ、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来動向などを整理しました。並びに、市場調査の対象企業には、PepsiCo Inc.、Nestle SA、Danone SA、Yakult Honsha Co. Ltd、Now Foods、BioGaia、Reckitt Benckiser LLC、Morinaga Milk Industry Co. Ltd 、Amway Corp.、Lifeway Foods Inc.などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のプロバイオティクス市場規模：種類別 - プロバイオティクス食品の市場規模 - プロバイオティクス飲料の市場規模 - ダイエットサプリメントの市場規模 - 動物用飼料・食品の市場規模 ・世界のプロバイオティクス市場規模：流通チャネル別 - スーパーマーケット/大型スーパーマーケットチャネルの市場規模 - 薬局・健康食品店チャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン小売店チャネルの市場規模 - その他チャネルの市場規模 ・世界のプロバイオティクス市場規模：地域別 - 北米のプロバイオティクス市場規模 アメリカのプロバイオティクス市場規模 カナダのプロバイオティクス市場規模 メキシコのプロバイオティクス市場規模 … - ヨーロッパのプロバイオティクス市場規模 スペインのプロバイオティクス市場規模 イギリスのプロバイオティクス市場規模 ドイツのプロバイオティクス市場規模 … - アジア太平洋のプロバイオティクス市場規模 中国のプロバイオティクス市場規模 日本のプロバイオティクス市場規模 インドのプロバイオティクス市場規模 … - 南米/中東のプロバイオティクス市場規模 ブラジルのプロバイオティクス市場規模 アルゼンチンのプロバイオティクス市場規模 南アフリカのプロバイオティクス市場規模 … ・競争状況 ・市場機会・将来動向 |
The probiotics market is projected to register a CAGR of 8.1% during the forecast period.
During the COVID-19 pandemic, people were looking for food products that give more benefits in less quantity and improve their immune systems. Probiotics have plenty of benefits for all age groups, due to which the market witnessed a surge in demand for immunity-boosting products. The market is witnessing significant product launches to cater to the growing demand. In Asia-Pacific, India witnessed the launch of the highest number of new food, drinks, and supplements with immunity-boosting claims in the last five months. The market players are expanding their product portfolios in different countries. For instance, in September 2022, Nestle Garden of Life launched its first probiotic product in China, which can be used in infant foods as well.
The increasing consumer preference for natural products is a major factor influencing the market’s growth. Consumers’ growing requirements for preventive healthcare and the effectiveness of probiotic bacteria on health are driving the market expansion. The demand for probiotics has increased due to an increase in the consumption of functional foods, which, in addition to providing basic nutrition, can also improve health. The majority of people suffer from obesity, digestive issues, gastrointestinal infections, vaginal infections, and other ailments. Therefore, market players are developing probiotic products to aid in the treatment of such diseases. In the probiotics market, the impact of the surging health concerns is moderate, but it is expected to grow in the near future.
The probiotics market is driven by robust demand for health-based products among consumers, especially from the younger generation. Probiotics are a part of functional foods and beverages. They are known for improving gut functionality and other benefits, such as boosting immunity. There is no clear distinction between probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in the regulatory, legislative, and technological aspects is serving as a major hurdle for the market’s growth.
Probiotics Market Trends
Increasing Health Consciousness Among Millennials
Probiotics are a driving force within the booming digestive health supplement category, and their consumption is rising among people of all age groups. However, the major consumption is observed among millennials due to their growing awareness of health and wellness through multi-channel publicity campaigns, which influence their consumption patterns to a large extent. Probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and it is the second-fastest-growing condition-specific supplement category. This trend shows the increasing awareness among people regarding the benefits of probiotic supplements. The millennials, being technologically advanced, update themselves with facts related to health and, thereby, try to improve their routines and food habits accordingly. This trend is boosting the demand for probiotic supplements and is expected to drive the market for probiotics across the world in the near future.
Asia-Pacific Emerging as the Market Leader
The Asia-Pacific probiotics market is driven by increasing awareness and interest in new technology, media coverage, and consumer demand. The growing awareness about probiotics in China and India is expected to further boost the market’s growth in the region. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand, which is likely to increase further in the coming years. The market has witnessed significant growth due to a rise in the aging population and a growing understanding of the importance of preventive health, along with several studies showing the benefits of these products on immunity, cognitive health, and skincare. The innovations in retail chains with new formulations help differentiate the brands and their corresponding products. These factors, along with a high proportion of health-conscious consumers in the region, are anticipated to drive the market’s growth in Asia-Pacific.
Probiotics Market Competitor Analysis
The market is highly competitive, with the presence of key players such as Nestle SA, Danone SA, PepsiCo Inc., Lifeway Foods Inc., and Yakult Honsha Co. Ltd. The sustainable competitive advantage through product differentiation is high, and manufacturers are increasingly introducing product innovations in terms of ingredients, price, and functionalities, leading to a high degree of competition in the market. These companies are also increasing their investments in R&D. Companies are also focusing on developing products with enhanced functionalities according to consumer preferences to expand their presence and maintain their market positions.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Probiotic Foods
5.1.1.1 Yogurt
5.1.1.2 Bakery/Breakfast Cereals
5.1.1.3 Baby Food and Infant Formula
5.1.1.4 Other Probiotic Foods
5.1.2 Probiotic Drinks
5.1.2.1 Fruit-based Probiotic Drinks
5.1.2.2 Dairy-based Probiotic Drinks
5.1.3 Dietary Supplements
5.1.4 Animal Feeds/Foods
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Pharmacies and Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 Nestle SA
6.4.3 Danone SA
6.4.4 Yakult Honsha Co. Ltd
6.4.5 Now Foods
6.4.6 BioGaia
6.4.7 Reckitt Benckiser LLC
6.4.8 Morinaga Milk Industry Co. Ltd
6.4.9 Amway Corp.
6.4.10 Lifeway Foods Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS