 | • レポートコード：MRC2304K014 • 出版社/出版日：Mordor Intelligence / 2023年1月23日 • レポート形態：英文、PDF、120ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：飲料 |
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レポート概要
| Mordor Intelligence社の本調査資料では、世界のスポーツドリンク市場規模が、今後5年間でCAGR 4.45%で成長すると予測しています。本資料では、スポーツドリンクの世界市場について多角的に調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、パッケージ別（ペットボトル、缶）分析、流通チャネル別（スーパー&ハイパーマーケット、コンビニエンスストア、オンライン販売、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ、アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、ロシア、イタリア、スペイン、インド、中国、日本、オーストラリア、ブラジル、アルゼンチン、UAE、南アフリカ）分析、競争状況、市場機会・将来の動向など、以下の内容を記載しています。なお、参入企業情報として、PepsiCo Inc.（Rockstar Energy, Bang）、The Coca Cola Company（Energy, Monster Beverages）、AJE Group、BA Sports Nutrition, LL、Abbott Nutrition Co.（Pedialyte）、Biosteel Nordics、Britivic Plc、Suntory Beverage and Food Ltd、Harbin Pharmaceutical Group（GNC Holdings Inc.）、GoodSport Nutritionなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のスポーツドリンク市場規模：パッケージ別 - ペットボトル入りスポーツドリンクの市場規模 - 缶入りスポーツドリンクの市場規模 ・世界のスポーツドリンク市場規模：流通チャネル別 - スーパー&ハイパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - オンライン販売チャネルの市場規模 - その他チャネルの市場規模 ・世界のスポーツドリンク市場規模：地域別 - 北米のスポーツドリンク市場規模 アメリカのスポーツドリンク市場規模 カナダのスポーツドリンク市場規模 メキシコのスポーツドリンク市場規模 … - ヨーロッパのスポーツドリンク市場規模 ドイツのスポーツドリンク市場規模 イギリスのスポーツドリンク市場規模 フランスのスポーツドリンク市場規模 … - アジア太平洋のスポーツドリンク市場規模 インドのスポーツドリンク市場規模 中国のスポーツドリンク市場規模 日本のスポーツドリンク市場規模 … - 南米のスポーツドリンク市場規模 ブラジルのスポーツドリンク市場規模 アルゼンチンのスポーツドリンク市場規模 … - 中東・アフリカのスポーツドリンク市場規模 UAEのスポーツドリンク市場規模 南アフリカのスポーツドリンク市場規模 … ・競争状況 ・市場機会・将来の動向 |
The sports drink market is projected to witness a CAGR of 4.45% over the next five years.
Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, blood pressure, and many more. In the older times, sports and energy drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient nutrition options. Due to the rising disposable income and increase in the working population, the demand for sports drinks and cans is growing. The shift in consumer trends is also encouraging sports drink manufacturers to evolve new products that meet consumer interest. The young population and baby boomers are very active in sports and fitness activities. According to the Physical Activity Council Report 2021, 64.4% of baby boomers and 70% of millennials in the US were involved in fitness sports in 2021.
Additionally, an increase in sales of products in different distribution channels like supermarkets, retail stores, and e-commerce sites is also driving market growth. In many developing countries, e-commerce is growing due to more product availability. It is why consumers are getting more options, offers, and discounts. For instance, in February 2021, products from Ready Nutrition, which makes protein-infused sports drinks, are launched in selected grocery stores in the US. The products will also be available on Amazon. Furthermore, an increase in advertising and promotional activities is surging the demand for sports drinks among young consumers.
Sports Drink Market Trends
Improved Athletic Performance
The market for functional beverages is increasing fast as consumers are paying more attention to staying healthy. In the developed markets, drinks are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and ‘free from’ trends. Due to this, market players are competing and launching new products to stay at the top of the market. For instance, in November 2021, The Coca-Cola Company announced the complete acquisition of New York-based energy drink company Bodyarmor to stay in the competition with PepsiCo Inc. Consumers are aware of the sports drink benefits, acting as refueling energy and hydrating the body after or before any exercise or sports activities. The consumer segments driving the market growth include aging consumers looking for vitality, millennials willing to try new products with wellness benefits, and busy consumers seeking convenient health options.
North America Leading the Market
The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Due to an increase in disposable income, and the trend of work-from-home culture, consumers are facing issues like high blood pressure, diabetes, obesity, and many more. Moreover, consumers’ preference for health and energy drinks increased due to food habits and lifestyle changes. Due to the increase in sports and fitness activities in North America, market players are launching sports drinks with additional benefits like no sugar, low calorie, plant-based products. For instance, in May 2021, Gatorade, a PepsiCo Inc. brand, launched a new sports drink, “Gatorylyte.” The new sports drink contains less sugar and more electrolyte and is available in cherry lime, orange, and strawberry kiwi flavors.
Sports Drink Market Competitor Analysis
The sports drink market is highly competitive, with PepsiCo Inc. and the Coca-Cola Company holding significant shares, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives to make their products unique from the existing ones. Furthermore, mergers and acquisitions between companies are strengthening the market for betterment.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5 MARKET SEGMENTATION
5.1 Packaging
5.1.1 PET Bottles
5.1.2 Cans
5.2 Distribution Channels
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of North America
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adapted Stratagies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc. (Rockstar Energy, Bang)
6.3.2 The Coca Cola Company (Energy, Monster Beverages)
6.3.3 AJE Group
6.3.4 BA Sports Nutrition, LL
6.3.5 Abbott Nutrition Co. (Pedialyte)
6.3.6 Biosteel Nordics
6.3.7 Britivic Plc
6.3.8 Suntory Beverage and Food Ltd
6.3.9 Harbin Pharmaceutical Group (GNC Holdings Inc.)
6.3.10 GoodSport Nutrition
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
