• レポートコード:MRC2305A141 • 出版社/出版日:Transparency Market Research / 2023年3月10日 • レポート形態:英文、PDF、177ページ • 納品方法:Eメール(納期:要問合せ) • 産業分類:電子 |
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レポート概要
Transparency Market Research社の本市場調査資料によると、世界のプログラマブルロジックコントローラ(PLC)市場規模が、2023年の116億ドルから2031年には172億ドルまで年平均4.7%成長すると見込まれています。本資料はプログラマブルロジックコントローラ(PLC)の世界市場について広く調査し、序論、仮定、調査方法、エグゼクティブサマリー、市場概要、新型コロナウイルス感染症分析、提供別(ハードウェア、ソフトウェア、サービス)分析、種類別(コンパクト、モジュラー)分析、用途別(包装&ラベリング、製品ハンドリング、エスカレーター&エレベーター、工程制御、その他)分析、エンドユーザー別(自動車、化学、エネルギー&ユーティリティ、石油&ガス、その他)分析、地域別(北米、中南米、ヨーロッパ、アジア太平洋、中東・アフリカ)分析、競争状況、主要ポイントなどをまとめています。また、本資料には、ABB、Advanced Micro Controls, Inc.、Bosch Rexroth Corporation、Delta Electronics, Inc.、Eaton、Hitachi, Ltd.、Honeywell International Inc.、Mitsubishi Electric Corporation、OMRON Corporation、Panasonic Corporation、Rockwell Automation、Schneider Electric、Siemensなどの企業情報が含まれています。 ・序論 ・仮定 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・新型コロナウイルス感染症分析 ・世界のプログラマブルロジックコントローラ(PLC)市場規模:提供別 - ハードウェアの市場規模 - ソフトウェアの市場規模 - サービスの市場規模 ・世界のプログラマブルロジックコントローラ(PLC)市場規模:種類別 - コンパクトプログラマブルロジックコントローラ(PLC)の市場規模 - モジュラープログラマブルロジックコントローラ(PLC)の市場規模 ・世界のプログラマブルロジックコントローラ(PLC)市場規模:用途別 - 包装&ラベリングにおける市場規模 - 製品ハンドリングにおける市場規模 - エスカレーター&エレベーターにおける市場規模 - 工程制御における市場規模 - その他用途における市場規模 ・世界のプログラマブルロジックコントローラ(PLC)市場規模:エンドユーザー別 - 自動車における市場規模 - 化学における市場規模 - エネルギー&ユーティリティにおける市場規模 - 石油&ガスにおける市場規模 - その他エンドユーザーにおける市場規模 ・世界のプログラマブルロジックコントローラ(PLC)市場規模:地域別 - 北米のプログラマブルロジックコントローラ(PLC)市場規模 - 中南米のプログラマブルロジックコントローラ(PLC)市場規模 - ヨーロッパのプログラマブルロジックコントローラ(PLC)市場規模 - アジア太平洋のプログラマブルロジックコントローラ(PLC)市場規模 - 中東・アフリカのプログラマブルロジックコントローラ(PLC)市場規模 ・競争状況 ・企業情報 ・主要ポイント |
Programmable Logic Controller [PLC] Market – Scope of Report
TMR’s report on the global programmable logic controller [PLC] market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global programmable logic controller [PLC] market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global programmable logic controller [PLC] market from 2023 to 2031.
The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the programmable logic controller [PLC] market.
Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global programmable logic controller [PLC] market.
The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global programmable logic controller [PLC] market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global programmable logic controller [PLC] market.
The report delves into the competitive landscape of the global programmable logic controller [PLC] market. Key players operating in the global programmable logic controller [PLC] market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global programmable logic controller [PLC] market profiled in this report.
Key Questions Answered in Global Programmable Logic Controller [PLC] Market Report
• What is the sales/revenue generated by programmable logic controller [PLC] across all regions during the forecast period?
• What are the opportunities in the global programmable logic controller [PLC] market?
• What are the major drivers, restraints, opportunities, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which segment is expected to generate the highest revenue globally in 2031?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?
Programmable Logic Controller [PLC] Market – Research Objectives and Research Approach
The comprehensive report on the global programmable logic controller [PLC] market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.
For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.
The report analyzes the global programmable logic controller [PLC] market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global programmable logic controller [PLC] market.
レポート目次1. Preface
1.1. Market Introduction
1.2. Market and Segments Definition
1.3. Market Taxonomy
1.4. Research Methodology
1.5. Assumption and Acronyms
2. Executive Summary
2.1. Global Programmable Logic Controller (PLC) Market Overview
2.2. Regional Outline
2.3. Industry Outline
2.4. Market Dynamics Snapshot
2.5. Competition Blueprint
3. Market Dynamics
3.1. Macro-economic Factors
3.2. Drivers
3.3. Restraints
3.4. Opportunities
3.5. Key Trends
3.6. Regulatory Framework
4. Associated Industry and Key Indicator Assessment
4.1. Parent Industry Overview – Global Industrial Control System Industry Overview
4.2. Supply Chain Analysis
4.3. Pricing Analysis
4.4. Technology Roadmap
4.5. Industry SWOT Analysis
4.6. Porter’s Five Forces Analysis
4.7. COVID-19 Impact and Recovery Analysis
5. Global Programmable Logic Controller (PLC) Market Analysis By Offering
5.1. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
5.1.1. Hardware (US$ Bn and Billion Units)
5.1.1.1. Central Processing Unit (CPU)
5.1.1.2. Power Supply
5.1.1.3. Input/Output Module (I/O Module)
5.1.1.4. Programming Device
5.1.1.5. Memory System
5.1.2. Software
5.1.3. Services
5.2. Market Attractiveness Analysis, By Offering
6. Global Programmable Logic Controller (PLC) Market Analysis By Type
6.1. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
6.1.1. Compact PLC
6.1.1.1. Nano PLC
6.1.1.2. Micro PLC
6.1.2. Modular PLC
6.1.2.1. Small PLC
6.1.2.2. Medium PLC
6.1.2.3. Large PLC
6.2. Market Attractiveness Analysis, By Type
7. Global Programmable Logic Controller (PLC) Market Analysis By Application
7.1. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
7.1.1. Packaging & Labeling
7.1.2. Material Handling
7.1.3. Escalator & Elevator
7.1.4. Process Control
7.1.5. Industrial Equipment Control System
7.1.6. Safety Monitoring & Control
7.1.7. Energy Management
7.1.8. Home & Building Automation
7.1.9. Others
7.2. Market Attractiveness Analysis, By Application
8. Global Programmable Logic Controller (PLC) Market Analysis By End-use Industry
8.1. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
8.1.1. Automotive
8.1.2. Chemical
8.1.3. Energy & Utility
8.1.4. Food & Beverage
8.1.5. Oil & Gas
8.1.6. Pharmaceutical
8.1.7. Building & Construction
8.1.8. Semiconductor & Electronics
8.1.9. Others
8.2. Market Attractiveness Analysis, By End-use Industry
9. Global Programmable Logic Controller (PLC) Market Analysis and Forecast, By Region
9.1. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Region, 2017–2031
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Middle East & Africa
9.1.5. South America
9.2. Market Attractiveness Analysis, By Region
10. North America Programmable Logic Controller (PLC) Market Analysis and Forecast
10.1. Market Snapshot
10.2. Drivers and Restraints: Impact Analysis
10.3. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
10.3.1. Hardware (US$ Bn and Billion Units)
10.3.1.1. Central Processing Unit (CPU)
10.3.1.2. Power Supply
10.3.1.3. Input/Output Module (I/O Module)
10.3.1.4. Programming Device
10.3.1.5. Memory System
10.3.2. Software
10.3.3. Services
10.4. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
10.4.1. Compact PLC
10.4.1.1. Nano PLC
10.4.1.2. Micro PLC
10.4.2. Modular PLC
10.4.2.1. Small PLC
10.4.2.2. Medium PLC
10.4.2.3. Large PLC
10.5. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
10.5.1. Packaging & Labeling
10.5.2. Material Handling
10.5.3. Escalator & Elevator
10.5.4. Process Control
10.5.5. Industrial Equipment Control System
10.5.6. Safety Monitoring & Control
10.5.7. Energy Management
10.5.8. Home & Building Automation
10.5.9. Others
10.6. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
10.6.1. Automotive
10.6.2. Chemical
10.6.3. Energy & Utility
10.6.4. Food & Beverage
10.6.5. Oil & Gas
10.6.6. Pharmaceutical
10.6.7. Building & Construction
10.6.8. Semiconductor & Electronics
10.6.9. Others
10.7. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Country and Sub-region, 2017–2031
10.7.1. The U.S.
10.7.2. Canada
10.7.3. Rest of North America
10.8. Market Attractiveness Analysis
10.8.1. By Offering
10.8.2. By Type
10.8.3. By Application
10.8.4. By End-use Industry
10.8.5. By Country/Sub-region
11. Europe Programmable Logic Controller (PLC) Market Analysis and Forecast
11.1. Market Snapshot
11.2. Drivers and Restraints: Impact Analysis
11.3. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
11.3.1. Hardware (US$ Bn and Billion Units)
11.3.1.1. Central Processing Unit (CPU)
11.3.1.2. Power Supply
11.3.1.3. Input/Output Module (I/O Module)
11.3.1.4. Programming Device
11.3.1.5. Memory System
11.3.2. Software
11.3.3. Services
11.4. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
11.4.1. Compact PLC
11.4.1.1. Nano PLC
11.4.1.2. Micro PLC
11.4.2. Modular PLC
11.4.2.1. Small PLC
11.4.2.2. Medium PLC
11.4.2.3. Large PLC
11.5. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
11.5.1. Packaging & Labeling
11.5.2. Material Handling
11.5.3. Escalator & Elevator
11.5.4. Process Control
11.5.5. Industrial Equipment Control System
11.5.6. Safety Monitoring & Control
11.5.7. Energy Management
11.5.8. Home & Building Automation
11.5.9. Others
11.6. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
11.6.1. Automotive
11.6.2. Chemical
11.6.3. Energy & Utility
11.6.4. Food & Beverage
11.6.5. Oil & Gas
11.6.6. Pharmaceutical
11.6.7. Building & Construction
11.6.8. Semiconductor & Electronics
11.6.9. Others
11.7. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Country and Sub-region, 2017–2031
11.7.1. The U.K.
11.7.2. Germany
11.7.3. France
11.7.4. Rest of Europe
11.8. Market Attractiveness Analysis
11.8.1. By Offering
11.8.2. By Type
11.8.3. By Application
11.8.4. By End-use Industry
11.8.5. By Country/Sub-region
12. Asia Pacific Programmable Logic Controller (PLC) Market Analysis and Forecast
12.1. Market Snapshot
12.2. Drivers and Restraints: Impact Analysis
12.3. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
12.3.1. Hardware (US$ Bn and Billion Units)
12.3.1.1. Central Processing Unit (CPU)
12.3.1.2. Power Supply
12.3.1.3. Input/Output Module (I/O Module)
12.3.1.4. Programming Device
12.3.1.5. Memory System
12.3.2. Software
12.3.3. Services
12.4. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
12.4.1. Compact PLC
12.4.1.1. Nano PLC
12.4.1.2. Micro PLC
12.4.2. Modular PLC
12.4.2.1. Small PLC
12.4.2.2. Medium PLC
12.4.2.3. Large PLC
12.5. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
12.5.1. Packaging & Labeling
12.5.2. Material Handling
12.5.3. Escalator & Elevator
12.5.4. Process Control
12.5.5. Industrial Equipment Control System
12.5.6. Safety Monitoring & Control
12.5.7. Energy Management
12.5.8. Home & Building Automation
12.5.9. Others
12.6. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
12.6.1. Automotive
12.6.2. Chemical
12.6.3. Energy & Utility
12.6.4. Food & Beverage
12.6.5. Oil & Gas
12.6.6. Pharmaceutical
12.6.7. Building & Construction
12.6.8. Semiconductor & Electronics
12.6.9. Others
12.7. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Country and Sub-region, 2017–2031
12.7.1. China
12.7.2. Japan
12.7.3. India
12.7.4. South Korea
12.7.5. ASEAN
12.7.6. Rest of Asia Pacific
12.8. Market Attractiveness Analysis
12.8.1. By Offering
12.8.2. By Type
12.8.3. By Application
12.8.4. By End-use Industry
12.8.5. By Country/Sub-region
13. Middle East & Africa Programmable Logic Controller (PLC) Market Analysis and Forecast
13.1. Market Snapshot
13.2. Drivers and Restraints: Impact Analysis
13.3. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
13.3.1. Hardware (US$ Bn and Billion Units)
13.3.1.1. Central Processing Unit (CPU)
13.3.1.2. Power Supply
13.3.1.3. Input/Output Module (I/O Module)
13.3.1.4. Programming Device
13.3.1.5. Memory System
13.3.2. Software
13.3.3. Services
13.4. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
13.4.1. Compact PLC
13.4.1.1. Nano PLC
13.4.1.2. Micro PLC
13.4.2. Modular PLC
13.4.2.1. Small PLC
13.4.2.2. Medium PLC
13.4.2.3. Large PLC
13.5. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
13.5.1. Packaging & Labeling
13.5.2. Material Handling
13.5.3. Escalator & Elevator
13.5.4. Process Control
13.5.5. Industrial Equipment Control System
13.5.6. Safety Monitoring & Control
13.5.7. Energy Management
13.5.8. Home & Building Automation
13.5.9. Others
13.6. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
13.6.1. Automotive
13.6.2. Chemical
13.6.3. Energy & Utility
13.6.4. Food & Beverage
13.6.5. Oil & Gas
13.6.6. Pharmaceutical
13.6.7. Building & Construction
13.6.8. Semiconductor & Electronics
13.6.9. Others
13.7. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Country and Sub-region, 2017–2031
13.7.1. GCC
13.7.2. South Africa
13.7.3. Rest of Middle East & Africa
13.8. Market Attractiveness Analysis
13.8.1. By Offering
13.8.2. By Type
13.8.3. By Application
13.8.4. By End-use Industry
13.8.5. By Country/Sub-region
14. South America Programmable Logic Controller (PLC) Market Analysis and Forecast
14.1. Market Snapshot
14.2. Drivers and Restraints: Impact Analysis
14.3. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Offering, 2017–2031
14.3.1. Hardware (US$ Bn and Billion Units)
14.3.1.1. Central Processing Unit (CPU)
14.3.1.2. Power Supply
14.3.1.3. Input/Output Module (I/O Module)
14.3.1.4. Programming Device
14.3.1.5. Memory System
14.3.2. Software
14.3.3. Services
14.4. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Type, 2017–2031
14.4.1. Compact PLC
14.4.1.1. Nano PLC
14.4.1.2. Micro PLC
14.4.2. Modular PLC
14.4.2.1. Small PLC
14.4.2.2. Medium PLC
14.4.2.3. Large PLC
14.5. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By Application, 2017–2031
14.5.1. Packaging & Labeling
14.5.2. Material Handling
14.5.3. Escalator & Elevator
14.5.4. Process Control
14.5.5. Industrial Equipment Control System
14.5.6. Safety Monitoring & Control
14.5.7. Energy Management
14.5.8. Home & Building Automation
14.5.9. Others
14.6. Programmable Logic Controller (PLC) Market Size (US$ Bn) Analysis & Forecast, By End-use Industry, 2017–2031
14.6.1. Automotive
14.6.2. Chemical
14.6.3. Energy & Utility
14.6.4. Food & Beverage
14.6.5. Oil & Gas
14.6.6. Pharmaceutical
14.6.7. Building & Construction
14.6.8. Semiconductor & Electronics
14.6.9. Others
14.7. Programmable Logic Controller (PLC) Market Size (US$ Bn) and Volume (Billion Units) Analysis & Forecast, By Country and Sub-region, 2017–2031
14.7.1. Brazil
14.7.2. Rest of South America
14.8. Market Attractiveness Analysis
14.8.1. By Offering
14.8.2. By Type
14.8.3. By Application
14.8.4. By End-use Industry
14.8.5. By Country/Sub-region
15. Competition Assessment
15.1. Global Programmable Logic Controller (PLC) Market Competition Matrix – a Dashboard View
15.1.1. Global Programmable Logic Controller (PLC) Market Company Share Analysis, by Value (2022)
15.1.2. Technological Differentiator
16. Company Profiles (Global Manufacturers/Suppliers)
16.1. ABB
16.1.1. Overview
16.1.2. Product Portfolio
16.1.3. Sales Footprint
16.1.4. Key Subsidiaries or Distributors
16.1.5. Strategy and Recent Developments
16.1.6. Key Financials
16.2. Advanced Micro Controls, Inc.
16.2.1. Overview
16.2.2. Product Portfolio
16.2.3. Sales Footprint
16.2.4. Key Subsidiaries or Distributors
16.2.5. Strategy and Recent Developments
16.2.6. Key Financials
16.3. Bosch Rexroth Corporation
16.3.1. Overview
16.3.2. Product Portfolio
16.3.3. Sales Footprint
16.3.4. Key Subsidiaries or Distributors
16.3.5. Strategy and Recent Developments
16.3.6. Key Financials
16.4. Delta Electronics, Inc.
16.4.1. Overview
16.4.2. Product Portfolio
16.4.3. Sales Footprint
16.4.4. Key Subsidiaries or Distributors
16.4.5. Strategy and Recent Developments
16.4.6. Key Financials
16.5. Eaton
16.5.1. Overview
16.5.2. Product Portfolio
16.5.3. Sales Footprint
16.5.4. Key Subsidiaries or Distributors
16.5.5. Strategy and Recent Developments
16.5.6. Key Financials
16.6. Hitachi, Ltd.
16.6.1. Overview
16.6.2. Product Portfolio
16.6.3. Sales Footprint
16.6.4. Key Subsidiaries or Distributors
16.6.5. Strategy and Recent Developments
16.6.6. Key Financials
16.7. Honeywell International Inc.
16.7.1. Overview
16.7.2. Product Portfolio
16.7.3. Sales Footprint
16.7.4. Key Subsidiaries or Distributors
16.7.5. Strategy and Recent Developments
16.7.6. Key Financials
16.8. Mitsubishi Electric Corporation
16.8.1. Overview
16.8.2. Product Portfolio
16.8.3. Sales Footprint
16.8.4. Key Subsidiaries or Distributors
16.8.5. Strategy and Recent Developments
16.8.6. Key Financials
16.9. OMRON Corporation
16.9.1. Overview
16.9.2. Product Portfolio
16.9.3. Sales Footprint
16.9.4. Key Subsidiaries or Distributors
16.9.5. Strategy and Recent Developments
16.9.6. Key Financials
16.10. Panasonic Corporation
16.10.1. Overview
16.10.2. Product Portfolio
16.10.3. Sales Footprint
16.10.4. Key Subsidiaries or Distributors
16.10.5. Strategy and Recent Developments
16.10.6. Key Financials
16.11. Rockwell Automation
16.11.1. Overview
16.11.2. Product Portfolio
16.11.3. Sales Footprint
16.11.4. Key Subsidiaries or Distributors
16.11.5. Strategy and Recent Developments
16.11.6. Key Financials
16.12. Schneider Electric
16.12.1. Overview
16.12.2. Product Portfolio
16.12.3. Sales Footprint
16.12.4. Key Subsidiaries or Distributors
16.12.5. Strategy and Recent Developments
16.12.6. Key Financials
16.13. Siemens
16.13.1. Overview
16.13.2. Product Portfolio
16.13.3. Sales Footprint
16.13.4. Key Subsidiaries or Distributors
16.13.5. Strategy and Recent Developments
16.13.6. Key Financials
17. Go To Market Strategy
17.1. Identification of Potential Market Spaces
17.2. Understanding Buying Process of Customers
17.3. Preferred Sales & Marketing Strategy